{"id":19608,"date":"2026-05-19T15:54:54","date_gmt":"2026-05-19T13:54:54","guid":{"rendered":"https:\/\/www.popsolutions.be\/plv-cosmetique\/"},"modified":"2026-05-21T15:49:31","modified_gmt":"2026-05-21T13:49:31","slug":"cosmetic-pos-displays","status":"publish","type":"page","link":"https:\/\/www.popsolutions.be\/en\/cosmetic-pos-displays\/","title":{"rendered":"Cosmetic POS displays: showcase your products and capture attention in store"},"content":{"rendered":"<div class=\"my-xl\">\n                <div class=\"wysiwyg\"><p style=\"font-weight: 400;\">Make-up, skincare, fragrances, haircare: in the beauty industry, every product tells a story. But first, it needs to stand out at first glance in store. A well-designed <strong>cosmetic POS display<\/strong> captures attention, reflects brand identity and triggers purchase decisions at the point of sale. POP Solutions designs bespoke<strong> cosmetic display stands<\/strong>, from countertop glorifiers to complete shop-in-shop concepts, ensuring your products stand out where it matters most.<\/p>\n<\/div>\n        <\/div>\n\n    <div class=\"my-xl wysiwyg\">\n        <figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube alignfull wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n            <div class=\"wp-block-embed__wrapper\">\n                <iframe loading=\"lazy\" width=\"100%\" height=\"100%\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen src=\"https:\/\/www.youtube.com\/embed\/dEPQcJ2lZt0\"><\/iframe>\n            <\/div>\n        <\/figure>\n    <\/div>\n\n\n<div class=\"my-xl\">\n            <h2 class=\"title title--xl mb-l\">Why invest in cosmetic POS displays?<\/h2>\n                <div class=\"wysiwyg\"><p style=\"font-weight: 400;\">A <strong>cosmetic POS display<\/strong> increases the visibility of beauty products in store and stimulates impulse purchases. By translating the <strong>brand<\/strong> universe (colours, materials, lighting, etc.) directly onto the shelf, it creates a sensory experience that captures consumer attention and influences purchasing decisions.<\/p>\n<p style=\"font-weight: 400;\">In beauty retail, dozens of brands compete for the same attention. <strong>Trends<\/strong> evolve rapidly, launches follow one another, and consumers make decisions within seconds. A bespoke <strong>cosmetic display<\/strong> stand provides an immediate advantage: it isolates the product from the rest of the shelf, stages its <strong>image<\/strong> and extends the advertising promise right through to the final metre before purchase.<\/p>\n<p style=\"font-weight: 400;\">For brands distributed through retail chains, <strong>POS displays<\/strong> become a genuine brand <strong>awareness<\/strong> driver.<\/p>\n<\/div>\n        <\/div>\n\n    <div class=\"my-xl\">\n                    <h2 class=\"title title--xl mb-l\">Which cosmetic display stands for each area of the store?<\/h2>\n                <div class=\"box__container box__padding\">\n            <div class=\"col_50\">\n                <div class=\"wysiwyg\"><p style=\"font-weight: 400;\">Every area of a beauty store requires a specific type of <strong>cosmetic display<\/strong>. From storefront window graphics to <strong>permanent shelf displays<\/strong> and countertop glorifiers, POP Solutions develops <strong>supports<\/strong> adapted to each location to maximise the <strong>visibility<\/strong> of cosmetic products.<\/p>\n<\/div>\n            <\/div>\n            <div class=\"col_50\">\n                <div class=\"accordion\">\n                    <ul class=\"accordion__list\">\n                                                    <li class=\"accordion__item accordion__item--active\">\n                                <div class=\"accordion__header js-accordion\">\n                                    <h3 class=\"title title--xs accordion__title\">Storefront and store entrance<\/h3>\n                                <\/div>\n                                <div class=\"accordion__collapse\">\n                                    <div class=\"accordion__body\">\n                                        <div class=\"wysiwyg text\"><p style=\"font-weight: 400;\">The storefront is the first point of contact between the brand and the consumer. Bespoke <strong>window stickers<\/strong> or a <strong>digital communication<\/strong> screen attract attention from outside and immediately establish the <strong>brand universe<\/strong>. <strong>Anti-theft gate covers<\/strong> can also capture attention as soon as customers enter the store. POP Solutions designs these entrance supports to create a strong attraction effect that encourages customers to step inside.<\/p>\n<\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/li>\n                                                    <li class=\"accordion__item \">\n                                <div class=\"accordion__header js-accordion\">\n                                    <h3 class=\"title title--xs accordion__title\">Floor and aisles<\/h3>\n                                <\/div>\n                                <div class=\"accordion__collapse\">\n                                    <div class=\"accordion__body\">\n                                        <div class=\"wysiwyg text\"><p style=\"font-weight: 400;\">On the shop floor, <strong>floor display stands<\/strong> and shop-in-shop concepts capture customer flow. A freestanding <strong>fragrance display stand<\/strong>, for example, isolates a perfume range from the surrounding shelving and creates a dedicated brand experience area. <strong>Impulse bins<\/strong> can also be used to energise promotional zones and encourage impulse purchases. For promotional campaigns, POP Solutions also designs FSC-certified cardboard display stands that are modular and easy to deploy.<\/p>\n<\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/li>\n                                                    <li class=\"accordion__item \">\n                                <div class=\"accordion__header js-accordion\">\n                                    <h3 class=\"title title--xs accordion__title\">Shelf and aisle displays<\/h3>\n                                <\/div>\n                                <div class=\"accordion__collapse\">\n                                    <div class=\"accordion__body\">\n                                        <div class=\"wysiwyg text\"><p style=\"font-weight: 400;\">On the shelf, <strong>permanent displays<\/strong> structure the <strong>product range<\/strong> and make navigation easier. A dedicated <strong>cosmetic gondola<\/strong> organises products by category (skincare, make-up, haircare), while <strong>shelf dressing<\/strong> (shelf strips, separators, headers) reinforces visual identity across existing shelving. These solutions integrate seamlessly without modifying the store furniture.<\/p>\n<p><a class=\"btn--cta\" href=\"https:\/\/www.popsolutions.be\/en\/category-product\/pos-fittings\/\" target=\"_blank\" rel=\"noopener\">POS fittings<\/a><\/p>\n<\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/li>\n                                                    <li class=\"accordion__item \">\n                                <div class=\"accordion__header js-accordion\">\n                                    <h3 class=\"title title--xs accordion__title\">Wall displays and coverings<\/h3>\n                                <\/div>\n                                <div class=\"accordion__collapse\">\n                                    <div class=\"accordion__body\">\n                                        <div class=\"wysiwyg text\"><p style=\"font-weight: 400;\"><strong>Wall banners<\/strong> (stretched canvas) transform unused wall space into large-format communication surfaces. Ideal for product launches or seasonal campaigns, they display campaign visuals on a store-wide scale and create a strong visual landmark within the <strong>retail<\/strong> environment.<\/p>\n<p><a class=\"btn--cta\" href=\"https:\/\/www.popsolutions.be\/en\/category-product\/digital-printing\/?type=printing\" target=\"_blank\" rel=\"noopener\">Digital printing<\/a><\/p>\n<\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/li>\n                                                    <li class=\"accordion__item \">\n                                <div class=\"accordion__header js-accordion\">\n                                    <h3 class=\"title title--xs accordion__title\">Countertop and checkout area<\/h3>\n                                <\/div>\n                                <div class=\"accordion__collapse\">\n                                    <div class=\"accordion__body\">\n                                        <div class=\"wysiwyg text\"><p style=\"font-weight: 400;\">The countertop is the ultimate impulse purchase zone. A <strong>counter display<\/strong> or <strong>glorifier<\/strong> showcases a hero product (lipstick, iconic skincare, fragrance miniature) within immediate customer reach. <strong>Counter coverings<\/strong> dress the checkout area in the brand\u2019s colours and reinforce visual consistency right through to the final customer touchpoint.<\/p>\n<\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/li>\n                                            <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n<div class=\"my-xl\">\n            <h2 class=\"title title--xl mb-l\">How to choose the right materials for cosmetic POS displays?<\/h2>\n                <div class=\"wysiwyg\"><div><span lang=\"EN-US\">The choice of material depends on campaign duration, brand positioning and installation environment. <b>Cardboard<\/b> is ideal for short-term promotional campaigns, <b>metal<\/b> and wood for permanent installations, while <b>LED<\/b> integration enhances products in premium beauty environments.<\/span><\/div>\n<p style=\"font-weight: 400;\"><strong>In brief:<\/strong><\/p>\n<ul>\n<li><strong>FSC-certified cardboard<\/strong> is particularly suited to promotional POS displays and seasonal launches thanks to its lightweight properties, enabling rapid deployment across multi-site retail networks.<\/li>\n<li><strong>Metal<\/strong> provides robustness and premium finishes, making it the reference material for permanent displays and cosmetic gondolas.<\/li>\n<li><strong>PEFC-certified wood<\/strong> delivers a premium perception and visual warmth ideal for shop-in-shop concepts and branded furniture.<\/li>\n<li><strong>Plastic<\/strong> (recycled PET, impact-resistant polystyrene) enables transparency and backlighting, two key advantages for glorifiers and countertop elements.<\/li>\n<li><strong>LEDs<\/strong> can be integrated into any type of support to highlight products and create a storefront effect in store.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">POP Solutions masters all these <strong>materials<\/strong> and combines them within the same project. A <strong>cosmetic display<\/strong> stand may combine a metal structure, PEFC-certified wood shelving and an LED strip to create a finish aligned with <strong>beauty<\/strong> <strong>sector<\/strong>standards. This multi-material approach is integrated from the <strong>design<\/strong> stage by our design offices, which select each component according to usage, budget and <strong>brand identity<\/strong>.<\/p>\n<\/div>\n                <div class=\"btn__container btn-container--center mt-l\">\n            <a href=\"https:\/\/www.popsolutions.be\/en\/category-product\/digital-printing\/?type=printing\" class=\"btn btn--secondary\">Digital printing<\/a>\n        <\/div>\n    <\/div>\n\n<div class=\"my-xl\">\n            <h2 class=\"title title--xl mb-l\">Fragrance POS displays and gift boxes: bespoke solutions<\/h2>\n                <div class=\"wysiwyg\"><p style=\"font-weight: 400;\"><strong>Fragrance POS displays<\/strong> require a high level of finish to reflect premium brand positioning. From lacquered metal <strong>fragrance display stands<\/strong> to bespoke gift boxes, every support must express the <strong>brand identity<\/strong> and elevate the product while adapting to retailer constraints.<\/p>\n<p style=\"font-weight: 400;\">POP Solutions designs bespoke boxes that become part of the customer experience themselves: fitted internal inserts, premium printing quality and refined opening mechanisms. For in-store visibility, a dedicated <strong>fragrance display stand<\/strong>(with integrated LED lighting and range-specific <strong>branding<\/strong>) creates a true showcase at the point of sale.<\/p>\n<p style=\"font-weight: 400;\">Brands such as Chanel, Givenchy, Kenzo, L&#8217;Or\u00e9al and Filorga rely on these types of <strong>solutions<\/strong> to strengthen their presence in beauty retail chains.<\/p>\n<\/div>\n                <div class=\"btn__container btn-container--center mt-l\">\n            <a href=\"https:\/\/www.popsolutions.be\/en\/\" class=\"btn btn--secondary\">POP Solutions<\/a>\n        <\/div>\n    <\/div>\n\n    <div class=\"my-xl wysiwyg\">\n        <figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube alignfull wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n            <div class=\"wp-block-embed__wrapper\">\n                <iframe loading=\"lazy\" width=\"100%\" height=\"100%\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen src=\"https:\/\/www.youtube.com\/embed\/GF0sGxXByVU\"><\/iframe>\n            <\/div>\n        <\/figure>\n    <\/div>\n\n\n<div class=\"my-xl\">\n            <h2 class=\"title title--xl mb-l\">Why entrust your cosmetic POS displays to POP Solutions?<\/h2>\n                <div class=\"wysiwyg\"><p style=\"font-weight: 400;\">POP Solutions is a Belgian bespoke <strong>POS display<\/strong> <strong>manufacturer<\/strong> supporting brands from concept to delivery. Five design offices, two production sites, EcoVadis Gold certification and a multi-material approach enable us to meet the demands of the beauty <strong>sector<\/strong> with responsiveness and consistency.<\/p>\n<p style=\"font-weight: 400;\">Entrusting your <strong>cosmetic POS displays<\/strong> to POP Solutions means benefiting from a single partner for the entire project. Our design offices in Amersfoort, Antwerp, Mechelen, Nivelles and Li\u00e8ge work closely with your marketing teams to translate your <strong>brand identity<\/strong> into impactful physical supports.<\/p>\n<p style=\"font-weight: 400;\">POP Solutions is EcoVadis Gold certified, placing the company among the top 5% of certified companies in the <strong>sector<\/strong>. Our <strong>materials<\/strong> are selected according to eco-design principles: FSC-certified cardboard, PEFC-certified wood and recycled plastics. Because commercial performance and responsibility are not mutually exclusive.<\/p>\n<\/div>\n                <div class=\"btn__container btn-container--center mt-l\">\n            <a href=\"https:\/\/www.popsolutions.be\/en\/sustainability-eco-design\/\" class=\"btn btn--secondary\">Sustainability<\/a>\n        <\/div>\n    <\/div>\n\n<div class=\"my-xl\">\n            <h2 class=\"title title--xl mb-l\">Frequently asked questions about cosmetic POS displays<\/h2>\n            <div class=\"accordion\">\n        <ul class=\"accordion__list\">\n                            <li class=\"accordion__item accordion__item--active\">\n                    <div class=\"accordion__header js-accordion\">\n                        <h3 class=\"title title--xs accordion__title\">Which POS display formats are most effective for cosmetic products?<\/h3>\n                    <\/div>\n                    <div class=\"accordion__collapse\">\n                        <div class=\"accordion__body\">\n                            <div class=\"wysiwyg text\"><p style=\"font-weight: 400;\">Formats vary according to objectives. <strong>Glorifiers<\/strong> and <strong>counter display<\/strong>s are ideal for hero products with high turnover. <strong>Permanent displays<\/strong> structure a full product range on shelf. Shop-in-shop concepts create immersive branded spaces. POP Solutions recommends combining several formats to cover the entire customer journey in store.<\/p>\n<\/div>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                            <li class=\"accordion__item \">\n                    <div class=\"accordion__header js-accordion\">\n                        <h3 class=\"title title--xs accordion__title\">What is the difference between promotional and permanent cosmetic POS displays?<\/h3>\n                    <\/div>\n                    <div class=\"accordion__collapse\">\n                        <div class=\"accordion__body\">\n                            <div class=\"wysiwyg text\"><p style=\"font-weight: 400;\"><strong>Promotional POS displays<\/strong>, often made from FSC-certified cardboard, support product launches or seasonal campaigns over a few weeks. Permanent POS displays, made from metal or PEFC-certified wood, remain in place for several months or even years. The choice depends on campaign duration, budget and the brand\u2019s <strong>visibility<\/strong> strategy.<\/p>\n<\/div>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                            <li class=\"accordion__item \">\n                    <div class=\"accordion__header js-accordion\">\n                        <h3 class=\"title title--xs accordion__title\">Can cosmetic POS displays be adapted for hair salons?<\/h3>\n                    <\/div>\n                    <div class=\"accordion__collapse\">\n                        <div class=\"accordion__body\">\n                            <div class=\"wysiwyg text\"><p style=\"font-weight: 400;\">Yes. <strong>Haircare product displays <\/strong>and <strong>salon checkout counters<\/strong> rely on the same principles as cosmetic POS displays in beauty retail: showcasing haircare products, glorifiers for hero products and branded counter coverings. POP Solutions works with chains such as Hairdis and adapts its solutions to the specific constraints of these environments, whether compact formats or supports resistant to frequent handling.<\/p>\n<\/div>\n                        <\/div>\n                    <\/div>\n                <\/li>\n                    <\/ul>\n    <\/div>\n<\/div>\n\n\n<div class=\"my-xl\">\n                <div class=\"wysiwyg\"><p style=\"font-weight: 400;\">Would you like to give your beauty products greater impact at the point of sale? <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.popsolutions.be\/en\/contact\/\">Contact our teams<\/a><\/span> to discuss your cosmetic POS display project.<\/p>\n<\/div>\n                <div class=\"btn__container btn-container--center mt-l\">\n            <a href=\"https:\/\/www.popsolutions.be\/en\/contact\/\" class=\"btn btn--secondary\">Contact us<\/a>\n        <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/sector.php","meta":{"footnotes":""},"class_list":["post-19608","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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