{"id":12519,"date":"2024-05-23T14:52:18","date_gmt":"2024-05-23T12:52:18","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=12519"},"modified":"2025-04-02T17:11:07","modified_gmt":"2025-04-02T15:11:07","slug":"eco-designed-pos-solution-for-the-pharmaceutical-industry-the-eg-display","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/eco-designed-pos-solution-for-the-pharmaceutical-industry-the-eg-display\/","title":{"rendered":"An innovative, eco-designed POS solution for the pharmaceutical industry: the EG display"},"content":{"rendered":"\n

 Discover all the great features of POP’s innovative, eco-designed POS solution for EG!<\/p>\n\n\n\n

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A pharma POS solution eco-designed by POP for EG<\/h2>\n\n\n\n
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In the ever-changing pharmacy and parapharmacy market, product visibility is key for companies like EG. The company was looking to optimize its product presentation<\/strong> and called on POP Solutions for some expert assistance. EG and POP joined forces for a strategic brainstorming geared towards eco-design, resulting in a permanent, modular display<\/strong> with the flexibility to promote multiple brands on a single unit. Read our case study to learn more about this fruitful collaboration!<\/p>\n\n\n\n

EG looking for an innovative POS solution<\/h2>\n\n\n\n

As a leading pharmaceutical firm in the Belgian market, EG<\/a><\/strong> faces an uphill struggle when it comes to point-of-sale (POS) advertising. With its large product range, many types of display are needed to ensure maximum visibility.<\/p>\n\n\n\n

EG was therefore seeking an innovative way to optimize and streamline its POS advertising. And as experts in pharma POS and the group’s trusted partner for many years, who better to help meet this challenge than POP Solutions!<\/p>\n\n\n\n

Joint strategic brainstorming by POP and EG<\/h2>\n\n\n\n

Aware of the environmental issues associated with POS materials, POP Solutions has been pursuing an eco-design approach since 2019. In 2023, It was awarded an EcoVadis gold medal for the second consecutive year for its CSR practices.<\/p>\n\n\n\n

No surprise then that the POP team was fully up for the challenge of advising EG! Its designers, well-known for their creative and innovative approach, sat down with EG to discuss its specific requirements. The aim was ambitious: to find an effective way to promote the company’s many brands with a single, environmentally-friendly POS solution.<\/p>\n\n\n\n

The collaboration proved very successful. POP came up with a sustainable and eco-friendly solution in the form of a modular wooden counter display with FSC cardboard topcards, enabling the communication to be adapted to different brands and promotions. By focusing on flexibility, customisation and eco-design, POP was able to perfectly meet its customer’s expectations.<\/p>\n\n\n\n

A permanent counter display \u2013 modular and eco-designed<\/h2>\n\n\n\n

This unique display, made from sustainable materials, is compact, lightweight and robust. Comprising three multiplex wooden boards, two of them fixed at right angles, it offers maximum strength for holding the promoted products. Its removable board allows the unit to be tailored to the quantity and height of the products and can be stowed away easily in a space provided at the back. A metal runner on the vertical part holds up to six interchangeable topcards for different promotional campaigns.<\/p>\n\n\n\n

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Up to six interchangeable topcards<\/em><\/figcaption><\/figure>\n\n\n\n
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A counter display that’s compact, light and robust<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

As a one-stop shop, POP Solutions took charge of the entire project. All stages of the display’s design and manufacture were carried out on site, following rigorous quality control procedures. The Printing Division customised the unit with four-colour printing of the logo, while the Cardboard Division, with its cutting-edge technologies, created the set of topcards.<\/p>\n\n\n\n

In all, no fewer than ten versions (five in each of Belgium’s two main languages) were created for five of the group’s brands, which are promoted in an extensive network of pharmacies across Belgium.<\/p>\n\n\n\n

The impact of a sustainable and responsible POS solution<\/h2>\n\n\n\n

With this modular display, all the pharmacist has to do is change the topcard to adapt the display to a specific group brand.<\/p>\n\n\n\n

By opting for an eco-designed POS solution, EG is taking an environmentally responsible approach. This initiative enables it to showcase its values to partners and helps to boost its brand image by demonstrating its social commitment to customers.<\/p>\n\n\n\n

The POS strategy co-devised by EG and POP highlights the great potential of eco-design. It holds out new opportunities for companies in the sector, combining business performance with social and environmental responsibility.<\/p>\n\n\n\n

Are you also looking for innovative, eco-designed POS materials?<\/a><\/strong> Our creative team with their ingenious solutions can assist you with everything from brainstorming ideas to developing the end products.<\/p>\n\n\n\n

Discover our Pharma offer.<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

 Discover all the great features of POP’s innovative, eco-designed POS solution for EG! A pharma POS solution eco-designed by POP for EG In the ever-changing pharmacy and parapharmacy market, product visibility is key for companies like EG. The company was looking to optimize its product presentation and called on POP Solutions for some expert assistance. […]<\/p>\n","protected":false},"author":2,"featured_media":12428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-12519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nAn innovative, eco-designed POS solution for the pharmaceutical industry: the EG display - POP Solutions<\/title>\n<meta name=\"description\" content=\"An innovative, eco-designed display for the pharmaceutical industry. 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