{"id":14289,"date":"2024-12-03T12:39:29","date_gmt":"2024-12-03T11:39:29","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=14289"},"modified":"2025-12-16T14:42:16","modified_gmt":"2025-12-16T13:42:16","slug":"tilman-winter-2024-campaign","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/","title":{"rendered":"A more creative winter POS campaign for Tilman"},"content":{"rendered":"\n<p class=\"has-text-align-center block__intro\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>In pharmacies, the range of offerings and competition keeps growing. To stand out and highlight its Winter 2024 product line, Tilman once again challenged POP. The result? A striking and creative POS campaign made of cardboard.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" data-id=\"14315\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg\" alt=\"\" class=\"wp-image-14315\"\/><figcaption class=\"wp-element-caption\"><i style=\"font-size: medium;text-align: start\"><span style=\"font-size: 12pt;line-height: 18.4px;font-family: Aptos, sans-serif\"><em>Creativity is at the heart of the partnership with Tilman<\/em><\/span><\/i><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Since 2013, POP Solutions and <a href=\"https:\/\/www.tilman.be\/en\/\"><strong>Tilman<\/strong><\/a><strong> <\/strong>have worked hand in hand to create impactful and original point-of-sale (POS) advertising campaigns. With its natural health products sold in over 30 countries, this phytotherapy specialist relies on creative displays to boost its visibility among consumers.<\/p>\n\n\n\n<p>For the Winter 2024 campaign, this long-standing partnership reached new heights: an original concept inspired by the cozy atmosphere of snow-covered chalets was rolled out on a large scale in most pharmacies across Belgium and Luxembourg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong><strong><strong><strong>A unique cardboard concept in multiple formats<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Tilman sees POP Solutions as a partner capable of turning its ideas into impactful visual concepts. The two companies collaborate annually on POS projects to support seasonal product launches and strengthen the brand&#8217;s presence in pharmacies. Tilman&#8217;s trust allows POP teams to fully explore their creativity and develop original concepts tailored to the brand&#8217;s specific needs.<\/p>\n\n\n\n<p>For the Winter 2024 campaign, POP Solutions created a set of supports tailored for pharmacies and parapharmacies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A floor display, delivered pre-assembled, making pharmacists&#8217; work easier.<\/li>\n\n\n\n<li>A cardboard totem and a window decal to attract consumer attention from outside the store.<\/li>\n\n\n\n<li>Three countertop displays: two dedicated to key winter products (nasal congestion and sore throat remedies) and a third, shaped like a snow-covered chalet, featuring an integrated tissue box. This ready-to-use display combines originality with practicality.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" data-id=\"14240\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman_2024_1_flou-e1732715258134.jpg\" alt=\"\" class=\"wp-image-14240\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" data-id=\"14237\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman-Totem_5_flou-e1732715347489.jpg\" alt=\"\" class=\"wp-image-14237\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" data-id=\"14309\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_comptoir-e1733223218619.jpg\" alt=\"\" class=\"wp-image-14309\"\/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>A partnership that keeps growing<\/strong><\/h2>\n\n\n\n<p>This type of campaign requires meticulous planning. Tilman Laboratories&#8217; marketing team prepares its campaigns almost a year in advance. With the time needed for design and production, POP Solutions delivers all materials to Tilman in the summer, who then handles distribution to pharmacies. Thanks to rigorous organization and smooth communication between both partners, the 5,000 planned units were visible in pharmacies and parapharmacies across Belgium and Luxembourg by October.<\/p>\n\n\n\n<p>This latest successful project further strengthens the trusted relationship built with our client over more than 10 years. A concrete proof of Tilman\u2019s satisfaction? The Summer 2025 campaign is already in the works! Beyond our creativity, the Ardennes-based laboratory appreciates the advantages offered by POP:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <a href=\"https:\/\/www.popsolutions.be\/en\/?page_id=227\"><strong>single partner<\/strong><\/a> managing the entire POS process, from design to production;<\/li>\n\n\n\n<li>One account manager as the unique contact for all campaigns; <\/li>\n\n\n\n<li>A <a href=\"https:\/\/www.popsolutions.be\/en\/a-pos-for-the-pharmaceutical-sector\/\"><strong>wide range of customizable pharma POS products<\/strong><\/a>;<\/li>\n\n\n\n<li>Elimination of intermediary creative agency costs;<\/li>\n\n\n\n<li>Adherence to budgets and deadlines;<\/li>\n\n\n\n<li>Pre-assembled POS materials ready for use.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/www.popsolutions.be\/en\/projects\/?sector=pharma-en\" style=\"border-radius:20px;background-color:#ec7d08;font-size:17px\"><strong>Let our pharma creations inspire you<\/strong><\/a><\/div>\n<\/div>\n\n\n<div class=\"text--center mt-s mb-s\">\n    <a href=\"#\" class=\"btn btn__download js-open-modal\" data-modal=\"brochureDownload\">\n        <div class=\"btn__download--icon\"><\/div>\n        <div class=\"btn__download--text\">Download our Pharma brochure<\/div>\n    <\/a>\n<\/div>\n\n<div class=\"modal modal--m\" data-modal=\"brochureDownload\" data-post-id=\"14289\">\n    <div class=\"modal__container\">\n        <div>\n    <div class=\"text--center mb-m\">\n        <h2 class=\"title mb-m\">Download our Pharma brochure<\/h2>\n        <div class=\"text--s\">\n            <p>Download our brochure and be inspired by our pharma projects!<\/p>\n\n        <\/div>\n    <\/div>\n\n    <form name=\"brochure\" method=\"post\" novalidate=\"novalidate\" id=\"brochure-form\" class=\"brochure__form\">\n\n    \n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_lastname\">Name<\/label>\n            <input type=\"text\" id=\"brochure_lastname\" name=\"brochure[lastname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_firstname\">First name<\/label>\n            <input type=\"text\" id=\"brochure_firstname\" name=\"brochure[firstname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_email_form\">E-mail<\/label>\n            <input type=\"email\" id=\"brochure_email_form\" name=\"brochure[email_form]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label\" for=\"brochure_phone\">Phone<\/label>\n            <input type=\"text\" id=\"brochure_phone\" name=\"brochure[phone]\" class=\"form__input\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_company\">Company Name<\/label>\n            <input type=\"text\" id=\"brochure_company\" name=\"brochure[company]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_country\">Country<\/label>\n            <select id=\"brochure_country\" name=\"brochure[country]\" class=\"form__input selectable\"><option value=\"belgium\">Belgium<\/option><option value=\"france\">France<\/option><option value=\"netherlands\">Netherlands<\/option><option value=\"other\">Other<\/option><\/select>\n                    <\/div>\n    <\/div>\n\n    <input type=\"hidden\" id=\"brochure_subject\" name=\"brochure[subject]\" value=\"POP Solutions - Pharma brochure 2025\" \/>\n    <input type=\"hidden\" id=\"brochure_file\" name=\"brochure[file]\" value=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/12\/POP_Sector_Pharma_Final_26.pdf\" \/>\n\n    <div class=\"checkbox mb-m\">\n        <div class=\"text--xs mb-xxs\">We collect your data in order to process your request. We also use your e-mail address to send you information about products and services similar to those you have requested. If you do not wish to receive such information, please tick the box below:<\/div>\n        <label class=\"checkbox__box text--white\" for=\"brochure_cgv\">\n            <label for=\"brochure_cgv\" class=\"required\">I object to POP Solutions offering me products &#038; services by e-mail that are similar to those I have already requested.<\/label>\n            <input type=\"checkbox\" id=\"brochure_cgv\" name=\"brochure[cgv]\" required=\"required\" class=\"checkbox__input\" value=\"1\" \/>\n            <span class=\"checkbox__btn\"><\/span>\n        <\/label>\n    <\/div>\n\n    <input type=\"checkbox\" id=\"brochure_cgv2\" name=\"brochure[cgv2]\" required=\"required\" class=\"contact-cgv\" value=\"1\" \/>\n\n    <div class=\"text--center\">\n        <button type=\"submit\" id=\"brochure_submit\" name=\"brochure[submit]\" id=\"contact_submit\" class=\"btn btn--secondary\">Send<\/button>\n    <\/div>\n    <div><label class=\"hidden\" for=\"brochure_form_timestamp\">Form timestamp<\/label><input type=\"text\" id=\"brochure_form_timestamp\" name=\"brochure[form_timestamp]\" class=\"hidden\" readonly=\"readonly\" \/><\/div>    <input type=\"hidden\" id=\"brochure_captcha\" name=\"brochure[captcha]\" \/><script type=\"text\/javascript\">\n              const recaptchaCallback_brochure_captcha = (e) => {\n                console.log('captcha call')\n                e.preventDefault();\n\n                grecaptcha\n                  .execute(\n                    '6Le2TPErAAAAAN39EieDU2sduQSQ3fw6C55XAymI', {\n                      action: 'captcha'\n                    }\n                  )\n                  .then(function (token) {\n                    document.getElementById('brochure_captcha').value = token;\n                    e.target.closest('form').requestSubmit();\n                  });\n              };\n\n              document.querySelector('#brochure_captcha').closest('form').querySelectorAll('[type=\"submit\"]').forEach((button) => {\n                button.removeEventListener('click', recaptchaCallback_brochure_captcha);\n                button.addEventListener('click', recaptchaCallback_brochure_captcha, false);\n              });\n            <\/script><style>\n                .grecaptcha-badge {\n                    display: none;\n                }\n            <\/style><input type=\"hidden\" id=\"brochure__token\" name=\"brochure[_token]\" value=\"16c7b55011e068ef19a4cf4016d.ukEiuw32BjVC4gSHy0CXBfdGcq6Up9l--J5IEf4HJ28.1wtU0DmONmczhinS5gXzVb8hCNj4nugyntEPXsxMUSrAN2DcacJsAB27TQ\" \/><\/form>\n<\/div>\n\n<a href=\"#\" class=\"modal__close js-close-modal\" data-modal=\"brochureDownload\">\n    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"x=\"0\"y=\"0\"viewBox=\"0 0 32 32\" style=\"enable-background:new 0 0 32 32;\" xml:space=\"preserve\" width=\"20\" height=\"20\" >\n        <g id=\"icon-x-close\">\n            <path fill=\"#ffffff\" d=\"M30.3448276,31.4576271 C29.9059965,31.4572473 29.4852797,31.2855701 29.1751724,30.980339 L0.485517241,2.77694915 C-0.122171278,2.13584324 -0.104240278,1.13679247 0.52607603,0.517159487 C1.15639234,-0.102473494 2.17266813,-0.120100579 2.82482759,0.477288136 L31.5144828,28.680678 C31.9872448,29.1460053 32.1285698,29.8453523 31.8726333,30.4529866 C31.6166968,31.0606209 31.0138299,31.4570487 30.3448276,31.4576271 Z\" id=\"Shape\"><\/path>\n            <path fill=\"#ffffff\" d=\"M1.65517241,31.4576271 C0.986170142,31.4570487 0.383303157,31.0606209 0.127366673,30.4529866 C-0.12856981,29.8453523 0.0127551942,29.1460053 0.485517241,28.680678 L29.1751724,0.477288136 C29.8273319,-0.120100579 30.8436077,-0.102473494 31.473924,0.517159487 C32.1042403,1.13679247 32.1221713,2.13584324 31.5144828,2.77694915 L2.82482759,30.980339 C2.51472031,31.2855701 2.09400353,31.4572473 1.65517241,31.4576271 Z\" id=\"Shape\"><\/path>\n        <\/g>\n    <\/svg>\n<\/a>    <\/div>\n    <a href=\"#\" class=\"modal__bg js-close-modal\" data-modal=\"brochureDownload\"><\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In pharmacies, the range of offerings and competition keeps growing. To stand out and highlight its Winter 2024 product line, Tilman once again challenged POP. The result? A striking and creative POS campaign made of cardboard. Since 2013, POP Solutions and Tilman have worked hand in hand to create impactful and original point-of-sale (POS) advertising [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":15257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-14289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A sustainable partnership with Tilman for a creative winter campaign<\/title>\n<meta name=\"description\" content=\"For its Winter 2024 campaign, Tilman once again challenged POP to design original and effective point-of-sale advertising (POS) displays.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A sustainable partnership with Tilman for a creative winter campaign\" \/>\n<meta property=\"og:description\" content=\"For its Winter 2024 campaign, Tilman once again challenged POP to design original and effective point-of-sale advertising (POS) displays.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"POP Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/POPSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-03T11:39:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T13:42:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1980\" \/>\n\t<meta property=\"og:image:height\" content=\"1582\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne-Lise\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne-Lise\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/\"},\"author\":{\"name\":\"Anne-Lise\",\"@id\":\"https:\/\/www.popsolutions.be\/en\/#\/schema\/person\/01e47518997f37f03abd5a900b813265\"},\"headline\":\"A more creative winter POS campaign for Tilman\",\"datePublished\":\"2024-12-03T11:39:29+00:00\",\"dateModified\":\"2025-12-16T13:42:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/\"},\"wordCount\":440,\"image\":{\"@id\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/\",\"url\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/\",\"name\":\"A sustainable partnership with Tilman for a creative winter campaign\",\"isPartOf\":{\"@id\":\"https:\/\/www.popsolutions.be\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg\",\"datePublished\":\"2024-12-03T11:39:29+00:00\",\"dateModified\":\"2025-12-16T13:42:16+00:00\",\"author\":{\"@id\":\"https:\/\/www.popsolutions.be\/en\/#\/schema\/person\/01e47518997f37f03abd5a900b813265\"},\"description\":\"For its Winter 2024 campaign, Tilman once again challenged POP to design original and effective point-of-sale advertising (POS) displays.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#primaryimage\",\"url\":\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg\",\"contentUrl\":\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg\",\"width\":1980,\"height\":1582},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.popsolutions.be\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A more creative winter POS campaign for Tilman\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.popsolutions.be\/en\/#website\",\"url\":\"https:\/\/www.popsolutions.be\/en\/\",\"name\":\"POP Solutions\",\"description\":\"We think, design, produce for you\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.popsolutions.be\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.popsolutions.be\/en\/#\/schema\/person\/01e47518997f37f03abd5a900b813265\",\"name\":\"Anne-Lise\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.popsolutions.be\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4d35c7acb165eff8de1d329f519bec15d8bc29dfdfc45400c2b8b5316177bb96?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4d35c7acb165eff8de1d329f519bec15d8bc29dfdfc45400c2b8b5316177bb96?s=96&d=mm&r=g\",\"caption\":\"Anne-Lise\"},\"url\":\"https:\/\/www.popsolutions.be\/en\/author\/annelise\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A sustainable partnership with Tilman for a creative winter campaign","description":"For its Winter 2024 campaign, Tilman once again challenged POP to design original and effective point-of-sale advertising (POS) displays.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/","og_locale":"en_US","og_type":"article","og_title":"A sustainable partnership with Tilman for a creative winter campaign","og_description":"For its Winter 2024 campaign, Tilman once again challenged POP to design original and effective point-of-sale advertising (POS) displays.","og_url":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/","og_site_name":"POP Solutions","article_publisher":"https:\/\/www.facebook.com\/POPSolutions","article_published_time":"2024-12-03T11:39:29+00:00","article_modified_time":"2025-12-16T13:42:16+00:00","og_image":[{"width":1980,"height":1582,"url":"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg","type":"image\/jpeg"}],"author":"Anne-Lise","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anne-Lise","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#article","isPartOf":{"@id":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/"},"author":{"name":"Anne-Lise","@id":"https:\/\/www.popsolutions.be\/en\/#\/schema\/person\/01e47518997f37f03abd5a900b813265"},"headline":"A more creative winter POS campaign for Tilman","datePublished":"2024-12-03T11:39:29+00:00","dateModified":"2025-12-16T13:42:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/"},"wordCount":440,"image":{"@id":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/","url":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/","name":"A sustainable partnership with Tilman for a creative winter campaign","isPartOf":{"@id":"https:\/\/www.popsolutions.be\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg","datePublished":"2024-12-03T11:39:29+00:00","dateModified":"2025-12-16T13:42:16+00:00","author":{"@id":"https:\/\/www.popsolutions.be\/en\/#\/schema\/person\/01e47518997f37f03abd5a900b813265"},"description":"For its Winter 2024 campaign, Tilman once again challenged POP to design original and effective point-of-sale advertising (POS) displays.","breadcrumb":{"@id":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#primaryimage","url":"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg","contentUrl":"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393.jpg","width":1980,"height":1582},{"@type":"BreadcrumbList","@id":"https:\/\/www.popsolutions.be\/en\/tilman-winter-2024-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.popsolutions.be\/en\/"},{"@type":"ListItem","position":2,"name":"A more creative winter POS campaign for Tilman"}]},{"@type":"WebSite","@id":"https:\/\/www.popsolutions.be\/en\/#website","url":"https:\/\/www.popsolutions.be\/en\/","name":"POP Solutions","description":"We think, design, produce for you","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.popsolutions.be\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.popsolutions.be\/en\/#\/schema\/person\/01e47518997f37f03abd5a900b813265","name":"Anne-Lise","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.popsolutions.be\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4d35c7acb165eff8de1d329f519bec15d8bc29dfdfc45400c2b8b5316177bb96?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d35c7acb165eff8de1d329f519bec15d8bc29dfdfc45400c2b8b5316177bb96?s=96&d=mm&r=g","caption":"Anne-Lise"},"url":"https:\/\/www.popsolutions.be\/en\/author\/annelise\/"}]}},"_links":{"self":[{"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/posts\/14289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/comments?post=14289"}],"version-history":[{"count":30,"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/posts\/14289\/revisions"}],"predecessor-version":[{"id":18439,"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/posts\/14289\/revisions\/18439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/media\/15257"}],"wp:attachment":[{"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/media?parent=14289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/categories?post=14289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.popsolutions.be\/en\/wp-json\/wp\/v2\/tags?post=14289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}