{"id":17041,"date":"2025-09-22T12:21:56","date_gmt":"2025-09-22T10:21:56","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=17041"},"modified":"2026-02-23T09:07:53","modified_gmt":"2026-02-23T08:07:53","slug":"industrial-designer","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/industrial-designer\/","title":{"rendered":"The key role of industrial designers in the development of your POS displays"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-background-color has-background\">In this article:<br><br>\u2022 Industrial designers transform briefs into feasible, functional, and visually attractive POS displays.<br>\u2022 At POP Solutions, industrial design is carried out in co-creation between account managers, studio, and production teams.<br>\u2022 When fully integrated into the process, eco-design reduces the environmental impact of displays while maintaining their commercial impact and effectiveness in the field..<\/p>\n\n\n\n<p>Behind the scenes at POP Solutions\u2026 Every display starts with a vision. Between the client&#8217;s brief and the display installed in-store, industrial designers play a crucial role, turning ideas into tailored solutions that are visually attractive, functional, and feasible. For them, each display project is a careful balancing act of creativity, engineering and pragmatism.<\/p>\n\n\n\n<p>To better understand this often-overlooked role, let&#8217;s explore the career and daily work of Lucien Tirou, industrial designer at POP Solutions. This <strong>video portrait<\/strong> shows how he brings our clients&#8217; visions to life.<\/p>\n\n\n\n<p><strong>Lucien\u2019s profile<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Name<\/strong>: Lucien Tirou<\/li><li><strong>Age<\/strong>: 24 years old<\/li><li><strong>Background<\/strong>: Bachelor&#8217;s degree in industrial design from La Cambre, Master&#8217;s degree from Lund University (Sweden)<\/li><li><strong>Experience<\/strong>: Over a year at POP Solutions, working on projects that blend industrial design with sustainability<\/li><li><strong>Current position<\/strong>: Industrial designer at POP Solutions<\/li><\/ul>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">The industrial designer: bridging vision and reality<\/h2>\n\n\n\n<p>An industrial designer&#8217;s job is to transform a client brief into a specific solution. Each project must result in a display that&#8217;s visually appealing, functional, practical, and ready for production. It&#8217;s all about balance: translating a brand&#8217;s vision into something achievable, stable, eye-catching, and effective at the point of sale.<\/p>\n\n\n\n<p id=\"video\">As Lucien puts it: <em>&#8220;As an industrial designer, I take our clients&#8217; ideas and bring them to life by creating attractive, practical, and responsible POS displays that grab attention in stores\u2014while making sure they&#8217;re technically and logistically feasible.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Industrial designer: a key role at POP Solutions\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/J8I13UBjT8A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Lucien Tirou, industrial designer at POP Solutions<\/figcaption><\/figure>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">A central role in the POP workflow<\/h2>\n\n\n\n<p>At POP Solutions, industrial designers are pivotal to our production process. Working from briefs provided by account managers, they develop solutions that accurately reflect client expectations.<\/p>\n\n\n\n<p>The account manager is the main brand contact, while the designer closely collaborates with model makers, graphic designers, and manufacturing teams to bring projects to life. This collaborative approach ensures seamless continuity from initial concept to final display and keeps co-creation at the center of everything we do\u2014from concept all the way through to the display&#8217;s entire lifecycle: design, materials, production, logistics, use, end of life (recycling).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integrated eco-design: sustainability by design<\/h2>\n\n\n\n<p>At POP Solutions, eco-design is one of the key approaches our industrial designers use to create <strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.popsolutions.be\/en\/sustainability-eco-design\/\">more responsible point-of-sale displays.<\/a><\/span><\/strong><\/p>\n\n\n\n<p>For Lucien, it&#8217;s all about bringing customer ideas to life\u2014sometimes by making more responsible choices: selecting certified or recycled materials, streamlining assembly, extending display lifespan, or creating modular designs.<\/p>\n\n\n\n<p>Take the <strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.popsolutions.be\/en\/display-celebrations\/\">Celebrations display we designed for Mars and Total Marketing Support (TMS)<\/a><\/span><\/strong>, for example. Made from FSC cardboard and assembled with interlocking tabs (no glue needed!), it improved its environmental score by around 50% according to Sustain\u00ae.<\/p>\n\n\n\n<p class=\"has-white-background-color has-background\">The Sustain\u00ae tool, developed by POPAI and based on life cycle analysis (LCA), measures factors like carbon footprint, water consumption, and resource usage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/07\/Display_Celebrations_article.png\" alt=\"Ecologically designed Celebrations Mars display in FSC cardboard\" class=\"wp-image-16794\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/07\/Display_Celebrations_article.png 1000w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/07\/Display_Celebrations_article-300x200.png 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/07\/Display_Celebrations_article-768x512.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Celebrations display<\/figcaption><\/figure>\n\n\n\n<p><strong>Did you know?<\/strong><\/p>\n\n\n\n<p>With the <strong>Green Deal<\/strong>, the European Union is now implementing new eco-design requirements to improve product circularity, repairability, and reusability.<\/p>\n\n\n\n<p>Belgium closely follows these guidelines, as shown by <strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.popsolutions.be\/en\/ecovadis-2025\/\">certifications like the EcoVadis Gold medal, which POP Solutions has now maintained for three years straight.<\/a><\/span><\/strong><\/p>\n\n\n\n<p>We also use the <strong>ASKOR<\/strong> tool\u2014a life cycle analysis tool that works across any industry and complies with ISO 14040-44 standards. For POP Solutions, it measures a display&#8217;s environmental impact throughout its entire lifecycle\u2014carbon footprint, water consumption, resource usage\u2014and identifies specific improvement opportunities. This approach helps us build an <strong>eco-design<\/strong> practice based on reliable data, aligned with European requirements and our customers&#8217; CSR commitments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real added value for brands<\/h2>\n\n\n\n<p>Industrial design goes beyond aesthetics. It delivers genuine operational value to brands. A well-designed display captures attention in stores, reinforces brand identity, and stands out from competitors. It also optimizes costs, simplifies assembly, and accounts for logistical constraints (especially those of carriers and distributors). And when eco-design is integrated from the concept phase, it helps reduce the campaign\u2019s environmental impact without compromising on creativity or in-store effectiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">People at the heart of creation<\/h2>\n\n\n\n<p>At POP, industrial design combines creativity with realism to transform every idea into a hands-on, impactful solution.<\/p>\n\n\n\n<p>Lucien is the perfect representation of this highly expert profession, but he never works alone: at POP, an integrated team of sales reps, designers and workshop teams brings projects to completion. Together, they shape a brand\u2019s ambitions according to the highest standards\u2014and always with purpose.<\/p>\n\n\n\n<p><strong>Have an idea for POS advertising? Let&#8217;s bring it to life together. <a href=\"https:\/\/www.popsolutions.be\/en\/contact\/\"><span style=\"text-decoration: underline\">Get in touch with POP Solutions today.<\/span><\/a><\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article: \u2022 Industrial designers transform briefs into feasible, functional, and visually attractive POS displays.\u2022 At POP Solutions, industrial design is carried out in co-creation between account managers, studio, and production teams.\u2022 When fully integrated into the process, eco-design reduces the environmental impact of displays while maintaining their commercial impact and effectiveness in the 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