{"id":19887,"date":"2026-07-28T11:20:54","date_gmt":"2026-07-28T09:20:54","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=19887"},"modified":"2026-07-28T11:35:19","modified_gmt":"2026-07-28T09:35:19","slug":"animate-point-of-sale","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/animate-point-of-sale\/","title":{"rendered":"How to bring a point of sale to life with POS displays: 5 ideas to implement"},"content":{"rendered":"\n<p class=\"has-white-background-color has-background\"><strong>Key takeaways<\/strong><br>\u2022 Bringing a point of sale to life means creating a standout moment that captures shoppers&#8217; attention and triggers purchases.<br>\u2022 Five POS display ideas to activate: floor display stands, theatrical displays, counter display stands, shelf dressing and window graphics.<br>\u2022 Four keys to success: preparation, team engagement, communication rollout and performance measurement.<br>\u2022 POP Solutions designs, manufactures and delivers your POS displays, from the initial brief through to installation, for a single store or an entire retail network.<\/p>\n\n\n\n<p><strong>Bringing a point of sale to life<\/strong>&nbsp;means transforming an ordinary&nbsp;<strong>retail space<\/strong>&nbsp;into a moment that captures attention. In a store saturated with messages, in-store POS displays act as a powerful attraction tool: they interrupt the customer journey, highlight an offer and trigger&nbsp;<strong>purchases<\/strong>. Here are five practical ideas to give your campaigns greater impact and leave a lasting impression on shoppers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is in-store retail activation?<\/h2>\n\n\n\n<p><strong>Retail activation<\/strong>&nbsp;brings together all the actions designed to energise a store,&nbsp;<strong>capture customers&#8217; attention&nbsp;<\/strong>and&nbsp;<strong>stimulate sales<\/strong>. It can be event-driven, permanent or promotional. POS displays are the physical medium behind these activations: they make campaigns visible and tangible on the shop floor.<\/p>\n\n\n\n<p>There are three main types of retail activation: event activations support product launches, permanent activations establish a long-term brand presence, and promotional activations reinforce limited-time offers. In every case,&nbsp;<strong>in-store POS displays<\/strong>&nbsp;capture attention, showcase the brand, encourage impulse purchases and structure the retail environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why bring a point of sale to life with dedicated retail activations?<\/h2>\n\n\n\n<p>Retail activation serves clear commercial&nbsp;<strong>objectives<\/strong>: increasing sales, strengthening brand visibility and supporting key trading periods.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Boost sales<\/strong>: a well-designed activation increases average basket value, encourages impulse purchases and transforms a shopping trip into an engaging&nbsp;<strong>experience<\/strong>.<\/li>\n\n\n\n<li><strong>Strengthen brand awareness<\/strong>: distinctive POS displays set you apart from competitors, reinforce your brand universe and build customer loyalty.<\/li>\n\n\n\n<li><strong>Support key trading periods<\/strong>: Black Friday, Halloween, Christmas, Easter or the arrival of spring&#8230; For&nbsp;<strong>multi-site retail networks<\/strong>, the challenge is to roll out the activation simultaneously across multiple locations while maintaining complete consistency.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5 POS display ideas to bring your point of sale to life: practical examples<\/h2>\n\n\n\n<p>Five ideas aligned with the&nbsp;<strong>customer journey<\/strong>, from the store entrance to the checkout. Each corresponds to one of POP Solutions&#8217; core areas of expertise.<\/p>\n\n\n                    <div class=\"section--m block__cta block__cta-right\">\n            <div data-aos=\"fade-left\">\n                <div class=\"box__container box__align--center \">\n                    <div class=\"col_40 block__cta--text pr-xxl\">\n                        <h3 class=\"block__cta--title title title--l\">Floor display stands<\/h3>\n                        <div class=\"wysiwyg\"><p style=\"font-weight: 400;\">The flagship format for retail activation,\u00a0<strong>floor display stands<\/strong> are positioned on end caps, in main aisles and other high-traffic areas. For seasonal campaigns, bespoke cardboard display stands can be deployed quickly across multiple locations thanks to their lightweight design. For long-term visibility, permanent display stands in wood, metal, plastic or combined materials become silent salespeople all year round, right through to complete shop-in-shop concepts for established brands. Discover our <a href=\"https:\/\/www.popsolutions.be\/en\/projects\/?type=cardboard&amp;pagination=1\">cardboard display stands<\/a> and <a href=\"https:\/\/www.popsolutions.be\/en\/projects\/?type=permanent-en&amp;pagination=1\">permanent display stands<\/a>.<\/p>\n<\/div>\n                    <\/div>\n                    <div class=\"col_60\">\n                                                                                                            <div class=\"block__cta--image__wrapper\">\n                                <picture>\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Redbull-1476x0-c-default.webp\" type=\"image\/webp\">\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Redbull-1476x0-c-default.png\" type=\"image\/jpg\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"block__cta--image\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Redbull-1476x0-c-default.png\" alt=\"Floor display stands\" width=\"1476\" height=\"1181\">\n                                <\/picture>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                        <div class=\"section--m block__cta block__cta-right\">\n            <div data-aos=\"fade-right\">\n                <div class=\"box__container box__align--center \">\n                    <div class=\"col_60\">\n                                                                                                            <div class=\"block__cta--image__wrapper\">\n                                <picture>\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-KitKat-1476x0-c-default.webp\" type=\"image\/webp\">\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-KitKat-1476x0-c-default.png\" type=\"image\/jpg\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"block__cta--image\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-KitKat-1476x0-c-default.png\" alt=\"Theatrical displays\" width=\"1476\" height=\"1181\">\n                                <\/picture>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"col_40 block__cta--text pl-xxl\">\n                        <h3 class=\"block__cta--title title title--l\">Theatrical displays<\/h3>\n                        <div class=\"wysiwyg\"><p style=\"font-weight: 400;\">Going beyond a simple floor display stand,\u00a0<strong>theatrical displays<\/strong>\u00a0transform part of the store into a fully <strong>branded environment<\/strong>: striking end caps, pallet dressing, arches and 3D scenery. Cardboard is particularly well suited to these immersive solutions: quick to assemble, easy to roll out at scale and fully recyclable at the end of the campaign. Discover our <a href=\"https:\/\/www.popsolutions.be\/en\/projects\/?type=cardboard-theatralisation&amp;pagination=1\">theatrical display projects<\/a>.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                        <div class=\"section--m block__cta block__cta-right\">\n            <div data-aos=\"fade-left\">\n                <div class=\"box__container box__align--center \">\n                    <div class=\"col_40 block__cta--text pr-xxl\">\n                        <h3 class=\"block__cta--title title title--l\">Counter display stands<\/h3>\n                        <div class=\"wysiwyg\"><p style=\"font-weight: 400;\">Positioned at the checkout or service counter, these <strong>compact display<\/strong> <strong>stands<\/strong> encourage impulse purchases for <strong>high-turnover products<\/strong>. Cardboard is ideal for short-term campaigns, while permanent materials provide long-lasting visibility. Discover our <a href=\"https:\/\/www.popsolutions.be\/en\/projects\/?type=cardboard-counter-display&amp;pagination=1\">counter display stands<\/a>.<\/p>\n<\/div>\n                    <\/div>\n                    <div class=\"col_60\">\n                                                                                                            <div class=\"block__cta--image__wrapper\">\n                                <picture>\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Avene-1476x0-c-default.webp\" type=\"image\/webp\">\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Avene-1476x0-c-default.png\" type=\"image\/jpg\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"block__cta--image\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Avene-1476x0-c-default.png\" alt=\"Counter display stands\" width=\"1476\" height=\"1181\">\n                                <\/picture>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                        <div class=\"section--m block__cta block__cta-right\">\n            <div data-aos=\"fade-right\">\n                <div class=\"box__container box__align--center \">\n                    <div class=\"col_60\">\n                                                                                                            <div class=\"block__cta--image__wrapper\">\n                                <picture>\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Swiffer-1476x0-c-default.webp\" type=\"image\/webp\">\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Swiffer-1476x0-c-default.png\" type=\"image\/jpg\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"block__cta--image\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Swiffer-1476x0-c-default.png\" alt=\"Shelf dressing\" width=\"1476\" height=\"1181\">\n                                <\/picture>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"col_40 block__cta--text pl-xxl\">\n                        <h3 class=\"block__cta--title title title--l\">Shelf dressing<\/h3>\n                        <div class=\"wysiwyg\"><p style=\"font-weight: 400;\">Shelf talkers, headers, shelf strips, hanging banners and floor stickers: these\u00a0<strong>shelf dressing<\/strong>\u00a0elements highlight in-store campaigns and guide shoppers towards the product. POS displays that transform standard shelving into a branded retail space. Discover our <a href=\"https:\/\/www.popsolutions.be\/en\/projects\/?type=pos-fittings-shelf&amp;pagination=1\">shelf dressing projects<\/a>.<\/p>\n<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                        <div class=\"section--m block__cta block__cta-right\">\n            <div data-aos=\"fade-left\">\n                <div class=\"box__container box__align--center \">\n                    <div class=\"col_40 block__cta--text pr-xxl\">\n                        <h3 class=\"block__cta--title title title--l\">Window stickers<\/h3>\n                        <div class=\"wysiwyg\"><p style=\"font-weight: 400;\">Applied to shop windows,\u00a0<strong>window graphics<\/strong>\u00a0attract attention from outside and announce the campaign before customers even enter the store. Printed on vinyl, they can be produced <strong>to measure<\/strong> for each storefront and are both easy to install and easy to remove. Discover our <a href=\"https:\/\/www.popsolutions.be\/en\/projects\/?type=pos-fittings-window-stickers&amp;pagination=1\">window graphics projects<\/a>.<\/p>\n<\/div>\n                    <\/div>\n                    <div class=\"col_60\">\n                                                                                                            <div class=\"block__cta--image__wrapper\">\n                                <picture>\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Caudalie-1476x0-c-default.webp\" type=\"image\/webp\">\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Caudalie-1476x0-c-default.png\" type=\"image\/jpg\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"block__cta--image\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/07\/Animation-Caudalie-1476x0-c-default.png\" alt=\"Window stickers\" width=\"1476\" height=\"1181\">\n                                <\/picture>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n    <div class=\"video__modal\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Lecteur vid\u00e9o\" inert>\n    <div class=\"video__modal-content\">\n        <iframe loading=\"lazy\" class=\"YTvideo\" title=\"Vid\u00e9o YouTube\" width=\"100%\" height=\"100%\" frameborder=\"0\" allow=\"autoplay\" allowfullscreen src=\"\"><\/iframe>\n\n        <button class=\"video__modal--close\" type=\"button\" aria-label=\"Fermer la vid\u00e9o\">\n        <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"x=\"0\"y=\"0\"viewBox=\"0 0 32 32\" style=\"enable-background:new 0 0 32 32;\" xml:space=\"preserve\" width=\"24\" height=\"24\" aria-hidden=\"true\">\n            <g id=\"icon-x-close\">\n                <path fill=\"#ffffff\" d=\"M30.3448276,31.4576271 C29.9059965,31.4572473 29.4852797,31.2855701 29.1751724,30.980339 L0.485517241,2.77694915 C-0.122171278,2.13584324 -0.104240278,1.13679247 0.52607603,0.517159487 C1.15639234,-0.102473494 2.17266813,-0.120100579 2.82482759,0.477288136 L31.5144828,28.680678 C31.9872448,29.1460053 32.1285698,29.8453523 31.8726333,30.4529866 C31.6166968,31.0606209 31.0138299,31.4570487 30.3448276,31.4576271 Z\" id=\"Shape\"><\/path>\n                <path fill=\"#ffffff\" d=\"M1.65517241,31.4576271 C0.986170142,31.4570487 0.383303157,31.0606209 0.127366673,30.4529866 C-0.12856981,29.8453523 0.0127551942,29.1460053 0.485517241,28.680678 L29.1751724,0.477288136 C29.8273319,-0.120100579 30.8436077,-0.102473494 31.473924,0.517159487 C32.1042403,1.13679247 32.1221713,2.13584324 31.5144828,2.77694915 L2.82482759,30.980339 C2.51472031,31.2855701 2.09400353,31.4572473 1.65517241,31.4576271 Z\" id=\"Shape\"><\/path>\n            <\/g>\n        <\/svg>\n        <\/button>\n    <\/div>\n\n    <div class=\"video__overlay\"><\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">What communication strategy helps attract customers and deliver successful retail activations?<\/h2>\n\n\n\n<p>Successful retail activations rely on a structured&nbsp;<strong>communication<\/strong>&nbsp;strategy built around four&nbsp;stages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define the objective and target audience<\/strong>: product type, customer profile and campaign period.<\/li>\n\n\n\n<li><strong>Choose the right supports<\/strong>: campaign duration, installation location and brand identity.<\/li>\n\n\n\n<li><strong>Prepare the rollout<\/strong>: production, logistics and team briefing. To help structure your project, follow&nbsp;<a href=\"https:\/\/www.popsolutions.be\/en\/our-pos-guide-in-5-step\/\">our 5-step POS display guide<\/a>.<\/li>\n\n\n\n<li><strong>Measure and improve<\/strong>: sales indicators, field feedback and ongoing optimisation.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How long does it take to prepare an in-store activation?<\/h3>\n\n\n\n<p><strong>Lead times<\/strong>&nbsp;depend on the type of support and the materials selected. A&nbsp;<strong>cardboard POS<\/strong>&nbsp;<strong>display<\/strong>&nbsp;can usually be produced within a few weeks once the prototype has been approved, whereas a&nbsp;<strong>permanent solution<\/strong>&nbsp;requires additional time. Preparing the brief early with your POS display manufacturer is the best way to ensure everything is ready for your campaign launch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which POS display should you choose for a short-term promotional activation?<\/h3>\n\n\n\n<p>For short campaigns,&nbsp;<strong>FSC-certified cardboard<\/strong>&nbsp;is the ideal choice: lightweight, cost-effective, quick to deploy and fully recyclable. Floor display stands, theatrical end caps and counter display stands all adapt perfectly to limited campaign durations without oversizing your investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do you roll out a retail activation simultaneously across an entire store network?<\/h3>\n\n\n\n<p>Consistency is essential: standardised supports, ready-to-install kits and a shared timetable between head office and in-store teams. POP Solutions designs, manufactures and delivers these solutions at scale, ensuring a consistent rollout across your entire&nbsp;<strong>retail network<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bring your retail activations to life with POP Solutions<\/h2>\n\n\n\n<p>From concept to delivery, POP Solutions supports you as a single partner: a true&nbsp;<strong>one-stop shop<\/strong>, bringing every area of expertise together under one roof. Our five design offices (Amersfoort, Antwerp, Mechelen, Nivelles and Li\u00e8ge) create bespoke supports in FSC-certified cardboard, metal, plastic and wood. EcoVadis Gold certified (top 5% of certified companies in our sector), we combine commercial impact with responsible design.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/www.popsolutions.be\/en\/contact\/\" style=\"background-color:#f07d00;font-size:17px\">Talk to an expert<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways\u2022 Bringing a point of sale to life means creating a standout moment that captures shoppers&#8217; attention and triggers purchases.\u2022 Five POS display ideas to activate: floor display stands, theatrical displays, counter display stands, shelf dressing and window graphics.\u2022 Four keys to success: preparation, team engagement, communication rollout and performance measurement.\u2022 POP Solutions designs, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":19885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-19887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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