{"id":20569,"date":"2026-11-13T11:14:25","date_gmt":"2026-11-13T10:14:25","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=20569"},"modified":"2026-11-13T11:14:26","modified_gmt":"2026-11-13T10:14:26","slug":"pos-displays-product-launch","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/pos-displays-product-launch\/","title":{"rendered":"POS displays for product launches: 7 tips for a successful campaign"},"content":{"rendered":"\n

Key takeaways<\/strong>
\u2022 POS displays reinforce your product launch campaign in store, but they do not replace it.
\u2022 The more a product lends itself to impulse buying, the greater the influence POS displays can have on purchasing decisions.
\u2022 The display should be developed alongside the product, and its placement matters just as much as its design.
\u2022 POP Solutions designs, manufactures and delivers your displays, from the initial mock-up to the retail shelf.<\/p>\n\n\n\n

A marketing campaign builds awareness of a product even before it launches. Once in store, customers may or may not recognise what they have seen elsewhere. POS (point-of-sale advertising) plays a vital role in bridging that gap: it gives the new product a prominent position on the shelf and turns curiosity into a first purchase.<\/p>\n\n\n\n

Here are seven tips for creating effective POS displays for product launches<\/strong>, from the initial brief through to delivery.<\/p>\n\n\n\n

What role do POS displays play in a product launch?<\/h2>\n\n\n\n

POS displays for product launches<\/strong> extend the campaign<\/strong> to the point where customers make their purchasing decisions. They do not create product awareness: advertising and public relations do that beforehand. Instead, they make the new product easy to identify on the shelf, communicate its key benefit in just a few words and encourage the first purchase<\/strong>.<\/p>\n\n\n\n

Several factors contribute to a successful launch over a period of months: advertising, press coverage, securing listings with retailers and pricing strategy. The point of sale is the final stage, where customers make their choice. Without a dedicated display, the new product<\/strong> blends into the shelf, and all the effort invested beforehand loses its impact at the store<\/strong> entrance.<\/p>\n\n\n\n

Are POS displays equally important for every product?<\/h2>\n\n\n\n

The role of POS displays depends on how customers buy the product. The more they make their decision in front of the shelf, the greater the\u00a0impact<\/strong>\u00a0of the display. With chocolate, sweets, drinks and cosmetics,\u00a0purchases<\/strong>\u00a0are often\u00a0impulsive<\/strong>, so POS displays can directly influence sales. When customers compare products before buying, displays instead help confirm a decision they have already made. This helps determine how much to invest in a display and where to position it.<\/p>\n\n\n

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1. Plan your POS displays from the outset of the launch<\/h2>\n\n\n\n

For a product launch<\/strong>, planning the display should ideally begin in the earliest stages of preparation. Briefing, mock-up, prototype, approval, manufacturing and delivery: each stage takes time. Allow at least four weeks for a cardboard display. Permanent retail furniture requires more time, depending on the material selected and the production site.<\/p>\n\n\n\n

Align this backward schedule<\/strong> with your campaign timeline: the display needs to be in store from the very first day of advertising. If POS displays are commissioned too late, they may arrive after the initial excitement surrounding the new product has faded.<\/p>\n\n\n\n

2. Create POS displays that reinforce the new product campaign<\/h2>\n\n\n\n

The same colours, the same promise: customers should recognise the brand before they even read the label. The display should reinforce the campaign message without introducing a new one. Often, a single, well-chosen message is enough to explain what makes the product new.<\/p>\n\n\n\n

Nobody reads a display that tries to explain everything. Keeping it simple is the first principle of effective POS displays<\/u><\/a>.<\/p>\n\n\n\n

3. Position your POS displays where they attract attention<\/h2>\n\n\n\n

At the\u00a0point of sale<\/strong>, each area serves a different purpose:<\/p>\n\n\n\n