{"id":4127,"date":"2022-07-06T12:16:22","date_gmt":"2022-07-06T10:16:22","guid":{"rendered":"https:\/\/www.popsolutions.be\/plv-du-laboratoire-tilman\/"},"modified":"2025-12-16T14:30:30","modified_gmt":"2025-12-16T13:30:30","slug":"plv-du-laboratoire-tilman","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/plv-du-laboratoire-tilman\/","title":{"rendered":"Mountains of creativity for Tilman’s POS advertising"},"content":{"rendered":"\n

Pharmacies nowadays sell a huge range of products. Keen to stand out from the crowd, Tilman challenged POP’s creativity, getting us to move mountains.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

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Creativity is at the heart of the partnership with Tilman<\/em><\/figcaption><\/figure>\n\n\n\n
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Tilman<\/strong><\/a> specialises in phytotherapy and is a leading company in Belgium’s medicinal plant sector. Its health products and medicines are sold in over 30 countries, and always in pharmacies: a point of sale in which it is not always easy to stand out.<\/p>\n\n\n\n

To break through with customers, the laboratory relies on two things: the quality of its herbal products and creative POS advertising.<\/p>\n\n\n\n

Total creative freedom<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Tilman found this creativity at POP Solutions. “We’ve been a POP customer since 2013,” explains Lithicia Faes, Project Manager at Tilman. “We currently have six projects that will be rolled out throughout the year to promote the launch of our seasonal ranges.”<\/p>\n\n\n\n

One excellent example is the cardboard floor displays for a range of winter products. Shaped like mountains and showing images of ice floes, wooden saunas, cable cars, and so on, the displays feature cute penguins playing, which are also available as cuddly toys. “Creativity is at the heart of our partnership with Tilman,” confirms Patrick Bleyfuesz, Account Manager at POP. “The client trusts us, and our design studio has complete freedom to come up with the craziest ideas.”<\/p>\n<\/div>\n<\/div>\n\n\n\n

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More than just creative<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

While creativity is the primary requirement of the Ardennes-based laboratory, Tilman also appreciates the other benefits offered by POP, including:<\/p>\n\n\n\n