{"id":4131,"date":"2022-07-05T15:02:29","date_gmt":"2022-07-05T13:02:29","guid":{"rendered":"https:\/\/www.popsolutions.be\/la-plv-de-brita-passee-au-filtre-de-pop-solutions\/"},"modified":"2025-12-16T15:08:42","modified_gmt":"2025-12-16T14:08:42","slug":"brita-enjoys-pos-materials-filtered-bypop-solutions","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/brita-enjoys-pos-materials-filtered-bypop-solutions\/","title":{"rendered":"Brita enjoys POS materials filtered by POP Solutions"},"content":{"rendered":"\n

Having successfully enhanced tap water, Brita wanted to do the same with its POS advertising with a view to providing greater clarity about its product range. Read on to find out how it pulled off this feat.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

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The consumer now has a clearer view, is guided better and finds what he needs more quickly<\/em><\/figcaption><\/figure>\n\n\n\n
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<\/a>BRITA<\/a><\/strong> is much more than its famous water filter jugs; the brand also sells several types of filter cartridges, water bottles, carafes and matching filters. In short, its range is so extensive that customers sometimes find themselves at a loss when looking at its products on a store’s shelves.<\/p>\n\n\n\n

BRITA was seeking solutions, particularly for the shelves of Belgium’s Carrefour Hyper stores, with a view to further showcasing its range, ensuring greater clarity and providing for a more fluid shopping experience. POP was happy to help, supplying the ideal solutions in just six months, including placement.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Crystal-clear POS materials<\/strong><\/h2>\n\n\n\n

“We worked with BRITA to brainstorm possible solutions,” explains Oph\u00e9lie Borl\u00e9e, Account Manager at POP. “Then we suggested a 3D design to Carrefour, in line with the situation on the ground and production constraints.”<\/p>\n\n\n\n

The solutions proposed included:<\/p>\n\n\n\n