{"id":4146,"date":"2022-06-21T17:25:53","date_gmt":"2022-06-21T15:25:53","guid":{"rendered":"https:\/\/www.popsolutions.be\/une-plv-pour-les-marques-et-les-retailers\/"},"modified":"2025-12-16T13:05:20","modified_gmt":"2025-12-16T12:05:20","slug":"pos-advertising-for-brands-and-retail","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/pos-advertising-for-brands-and-retail\/","title":{"rendered":"POS advertising for brands and retailers"},"content":{"rendered":"\n<p>Optimal point-of-sale and shelf arrangement is undoubtedly the best win-win for brands and retailers, enabling you to create new shopper experiences and significantly boost sales. <\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/20220511_Popsolutions_CoraConcorde_053_S-1024x508.jpg\" alt=\"\" class=\"wp-image-2554\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/20220511_Popsolutions_CoraConcorde_053_S-1024x508.jpg 1024w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/20220511_Popsolutions_CoraConcorde_053_S-300x149.jpg 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/20220511_Popsolutions_CoraConcorde_053_S-768x381.jpg 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/20220511_Popsolutions_CoraConcorde_053_S-1536x762.jpg 1536w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/20220511_Popsolutions_CoraConcorde_053_S-2048x1016.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Beauty area at cora Concorde<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>We work with you to find the perfect solution to make your shelves more convenient for shoppers, creating more value and profitability at the point of sale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is your goal?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ul class=\"wp-block-list\">\n<li>Theatralise your shelves?<\/li>\n\n\n\n<li>Highlight a product or a new range?<\/li>\n\n\n\n<li>Structure your offer to make it more attractive?<\/li>\n\n\n\n<li>Inform\/attract shoppers?<\/li>\n\n\n\n<li>Redesign your shelves to create a new universe?<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Learn more about some of our projects with BRITA, cora, Carrefour and Groupe SEB.<\/p>\n\n\n<div class=\"text--center mt-s mb-s\">\n    <a href=\"#\" class=\"btn btn__download js-open-modal\" data-modal=\"brochureDownload\">\n        <div class=\"btn__download--icon\"><\/div>\n        <div class=\"btn__download--text\">Download our Brands &#038; Retail brochure<\/div>\n    <\/a>\n<\/div>\n\n<div class=\"modal modal--m\" data-modal=\"brochureDownload\" data-post-id=\"4146\">\n    <div class=\"modal__container\">\n        <div>\n    <div class=\"text--center mb-m\">\n        <h2 class=\"title mb-m\">Download our Brands &#038; Retail brochure<\/h2>\n        <div class=\"text--s\">\n            <p>Download our brochure and be inspired by our brands &amp; retail projects!<\/p>\n\n        <\/div>\n    <\/div>\n\n    <form name=\"brochure\" method=\"post\" novalidate=\"novalidate\" id=\"brochure-form\" class=\"brochure__form\">\n\n    \n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_lastname\">Name<\/label>\n            <input type=\"text\" id=\"brochure_lastname\" name=\"brochure[lastname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_firstname\">First name<\/label>\n            <input type=\"text\" id=\"brochure_firstname\" name=\"brochure[firstname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_email_form\">E-mail<\/label>\n            <input type=\"email\" id=\"brochure_email_form\" name=\"brochure[email_form]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label\" for=\"brochure_phone\">Phone<\/label>\n            <input type=\"text\" id=\"brochure_phone\" name=\"brochure[phone]\" class=\"form__input\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_company\">Company Name<\/label>\n            <input type=\"text\" id=\"brochure_company\" name=\"brochure[company]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_country\">Country<\/label>\n            <select id=\"brochure_country\" name=\"brochure[country]\" class=\"form__input selectable\"><option value=\"belgium\">Belgium<\/option><option value=\"france\">France<\/option><option value=\"netherlands\">Netherlands<\/option><option value=\"other\">Other<\/option><\/select>\n                    <\/div>\n    <\/div>\n\n    <input type=\"hidden\" id=\"brochure_subject\" name=\"brochure[subject]\" value=\"POP Solutions - Brands &#038; Retail brochure 2025\" \/>\n    <input type=\"hidden\" id=\"brochure_file\" name=\"brochure[file]\" value=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/12\/POP_Sector_-BrandsRetail_Final_26_compress.pdf\" \/>\n\n    <div class=\"checkbox mb-m\">\n        <div class=\"text--xs mb-xxs\">We collect your data in order to process your request. We also use your e-mail address to send you information about products and services similar to those you have requested. If you do not wish to receive such information, please tick the box below:<\/div>\n        <label class=\"checkbox__box text--white\" for=\"brochure_cgv\">\n            <label for=\"brochure_cgv\" class=\"required\">I object to POP Solutions offering me products &#038; services by e-mail that are similar to those I have already requested.<\/label>\n            <input type=\"checkbox\" id=\"brochure_cgv\" name=\"brochure[cgv]\" required=\"required\" class=\"checkbox__input\" value=\"1\" \/>\n            <span class=\"checkbox__btn\"><\/span>\n        <\/label>\n    <\/div>\n\n    <input type=\"checkbox\" id=\"brochure_cgv2\" name=\"brochure[cgv2]\" required=\"required\" class=\"contact-cgv\" value=\"1\" \/>\n\n    <div class=\"text--center\">\n        <button type=\"submit\" id=\"brochure_submit\" name=\"brochure[submit]\" id=\"contact_submit\" class=\"btn btn--secondary\">Send<\/button>\n    <\/div>\n    <div><label class=\"hidden\" for=\"brochure_form_timestamp\">Form timestamp<\/label><input type=\"text\" id=\"brochure_form_timestamp\" name=\"brochure[form_timestamp]\" class=\"hidden\" readonly=\"readonly\" \/><\/div>    <input type=\"hidden\" id=\"brochure_captcha\" name=\"brochure[captcha]\" \/><script type=\"text\/javascript\">\n              const recaptchaCallback_brochure_captcha = (e) => {\n                console.log('captcha call')\n                e.preventDefault();\n\n                grecaptcha\n                  .execute(\n                    '6Le2TPErAAAAAN39EieDU2sduQSQ3fw6C55XAymI', {\n                      action: 'captcha'\n                    }\n                  )\n                  .then(function (token) {\n                    document.getElementById('brochure_captcha').value = token;\n                    e.target.closest('form').requestSubmit();\n                  });\n              };\n\n              document.querySelector('#brochure_captcha').closest('form').querySelectorAll('[type=\"submit\"]').forEach((button) => {\n                button.removeEventListener('click', recaptchaCallback_brochure_captcha);\n                button.addEventListener('click', recaptchaCallback_brochure_captcha, false);\n              });\n            <\/script><style>\n                .grecaptcha-badge {\n                    display: none;\n                }\n            <\/style><input type=\"hidden\" id=\"brochure__token\" name=\"brochure[_token]\" value=\"1e3f2ad948abbf93e538.MzXUp-A_QTbfQd9cUPBDC6Lvn8gf12RPqsh0-8Sl4MM.VHeZytJxLl29JIoXYpp6bsu12YZ55Awd0qUSiZTPru57Rbbw13Y1R4YzvA\" \/><\/form>\n<\/div>\n\n<a href=\"#\" class=\"modal__close js-close-modal\" data-modal=\"brochureDownload\">\n    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"x=\"0\"y=\"0\"viewBox=\"0 0 32 32\" style=\"enable-background:new 0 0 32 32;\" xml:space=\"preserve\" width=\"20\" height=\"20\" >\n        <g id=\"icon-x-close\">\n            <path fill=\"#ffffff\" d=\"M30.3448276,31.4576271 C29.9059965,31.4572473 29.4852797,31.2855701 29.1751724,30.980339 L0.485517241,2.77694915 C-0.122171278,2.13584324 -0.104240278,1.13679247 0.52607603,0.517159487 C1.15639234,-0.102473494 2.17266813,-0.120100579 2.82482759,0.477288136 L31.5144828,28.680678 C31.9872448,29.1460053 32.1285698,29.8453523 31.8726333,30.4529866 C31.6166968,31.0606209 31.0138299,31.4570487 30.3448276,31.4576271 Z\" id=\"Shape\"><\/path>\n            <path fill=\"#ffffff\" d=\"M1.65517241,31.4576271 C0.986170142,31.4570487 0.383303157,31.0606209 0.127366673,30.4529866 C-0.12856981,29.8453523 0.0127551942,29.1460053 0.485517241,28.680678 L29.1751724,0.477288136 C29.8273319,-0.120100579 30.8436077,-0.102473494 31.473924,0.517159487 C32.1042403,1.13679247 32.1221713,2.13584324 31.5144828,2.77694915 L2.82482759,30.980339 C2.51472031,31.2855701 2.09400353,31.4572473 1.65517241,31.4576271 Z\" id=\"Shape\"><\/path>\n        <\/g>\n    <\/svg>\n<\/a>    <\/div>\n    <a href=\"#\" class=\"modal__bg js-close-modal\" data-modal=\"brochureDownload\"><\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Customer experience<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;From the briefing onwards, POP took ownership of the project as a whole and translated our objectives into creative and effective sales solutions. From design and production to in-store placement, we could count on a single partner capable of managing everything under one roof.&#8221;<\/p>\n<cite>Tiffany Vanlerberghe, Shelf optimization project Manager CFR Hyper at Brita<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Optimal point-of-sale and shelf arrangement is undoubtedly the best win-win for brands and retailers, to create new shopper experiences.<\/p>\n","protected":false},"author":2,"featured_media":2554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[245,246],"tags":[],"class_list":["post-4146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership-en","category-permanent-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POS advertising for brands and retailers - POP Solutions<\/title>\n<meta name=\"description\" content=\"Optimal point-of-sale and shelf arrangement is undoubtedly the best win-win for brands and retailers, to create new shopper experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.popsolutions.be\/en\/pos-advertising-for-brands-and-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POS advertising for brands and retailers - 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