{"id":4147,"date":"2022-06-17T14:08:15","date_gmt":"2022-06-17T12:08:15","guid":{"rendered":"https:\/\/www.popsolutions.be\/4-defis-pop-solutions-stanley\/"},"modified":"2025-12-16T14:43:49","modified_gmt":"2025-12-16T13:43:49","slug":"4-challenge-pop-solutions-stanley","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/4-challenge-pop-solutions-stanley\/","title":{"rendered":"POP Solutions rises to Stanley’s fourfold challenge"},"content":{"rendered":"\n

Tool specialist Stanley and Jakala, a leader in customer loyalty and promotions, asked POP Solutions to roll out a large-scale campaign in 900 U chain stores across France. The company proved more than equal to this challenging brief, which even spawned a newcomer to the POP range…<\/p>\n\n\n\n

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Infinity Display<\/em><\/figcaption><\/figure>\n\n\n\n
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“I had a few hectic evenings,” admits Laurent Van Caubergh, Account Manager at POP Solutions. When Jakala<\/a><\/strong> asked him to design a display for 14 Stanley<\/strong><\/a> products as part of a loyalty campaign in Hyper U, Super U and U Express stores<\/a> i<\/strong>n France, he had little idea of what lay ahead. How would he sum up the experience? “A series of problems and challenges, each crazier than the last,” he smiles.<\/p>\n<\/div>\n<\/div>\n\n\n\n

1. Build, 1,600 furniture units to display 190,000 products<\/h2>\n\n\n\n

As part of the campaign run by Jakala and Stanley at U stores, the chain’s customers could collect a stamp each time they spent \u20ac10 and use these stamps to get a substantial discount on 14 Stanley tool products. 900 stores took part. Three furniture units went to each Hyper U store, with each Super U store getting two and each U Express store one. In total, POP had to design and supply 1,600 displays and all their accessories (forex POS fittings, railing, hooks, perforated backs, protective cabling, etc.) to showcase 190,000 products \u2013 all in under six months. Four months were needed for development, creation, prototyping and finalisation of the models, while production took two months.<\/p>\n\n\n\n

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