{"id":7157,"date":"2023-01-31T11:58:26","date_gmt":"2023-01-31T10:58:26","guid":{"rendered":"https:\/\/www.popsolutions.be\/pop-solutions-s-occupe-du-relooking-des-plv-de-la-loterie-nationale\/"},"modified":"2024-09-30T16:30:33","modified_gmt":"2024-09-30T14:30:33","slug":"pop-solutions-and-the-national-lottery-rebranding","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/pop-solutions-and-the-national-lottery-rebranding\/","title":{"rendered":"National Lottery chooses us for its points-of-sale makeover"},"content":{"rendered":"\n

Belgium\u2019s National Lottery is set to rebrand 6,500\u00a0points of sale by the end of 2024<\/strong>.\u00a0The aim is to consolidate the rollout of its new corporate branding while retaining the distinctive look of its individual games.<\/strong><\/p>\n\n\n\n

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Outdoor rebranding<\/em><\/figcaption><\/figure>\n\n\n\n
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A few weeks ago, the Belgian National Lottery<\/a><\/strong> embarked on a major overhaul of its permanent point-of-sale material (PPOSM). \u201cOur distribution network is changing and it was important to create consistent visibility for our brand,\u201d explains Michel Tinck, PPOSM Manager at the National Lottery.<\/p>\n\n\n\n

Green thread\u2019 for a trusted brand<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

\u201cYou could say that this is a rebranding of the entire sales network, which currently comprises around 6,500\u00a0points of sale,\u201d adds Shopper Trade Marketing Manager Sophie Mouton. \u201cThe transition will take place over three consecutive years, with a view to rolling out the new visual identity to just under 2,500\u00a0points of sale this year. The remaining 5,000 will be converted between 2023 and autumn 2024 at the latest.\u201d<\/p>\n\n\n\n

So, what does the new POS advertising look like?<\/p>\n\n\n\n

Indoor PO<\/strong>S solutions<\/strong><\/strong><\/h2>\n\n\n\n

POP Solutions has designed no fewer than 15 types of POS displays and materials for the National Lottery, both indoor and outdoor (excluding neon signs). They include wall and counter displays, totems, fa\u00e7ade panels, window dressing, and modular units.<\/p>\n\n\n\n

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It has been three years since the National Lottery commissioned POP Solutions<\/strong><\/a> to design and produce its advertising equipment for all the places where (as its slogan puts it) \u201cplayers, winners, and good causes meet\u201d, including bookshops, service stations, supermarkets, and night shops.<\/p>\n\n\n\n

\u201cWe\u2019re very proud to have won the National Lottery tender,\u201d says Sales Director Pieter van de Kamp. \u201cSince then, we\u2019ve been focusing all our expertise on creating permanent displays in various materials that will give a boost to its promotional and in-store campaign spaces.\u201d<\/p>\n\n\n\n

POP Solutions, the difference maker<\/strong><\/strong><\/h2>\n\n\n\n

For POP Solutions, this major rebranding was not without its challenges. Both partners agree that the main difficulty was \u201ccoming up with a concept and developing a range of tools that can be used in a wide variety of settings while ensuring recognition and uniformity of identification\u201d.<\/p>\n\n\n\n

In this regard, one of our clear advantages was that it could guarantee the National Lottery a single contact person to oversee the whole project. \u201cTheir flexibility and responsiveness are also greatly appreciated,\u201d says the National Lottery\u2019s Michel Tinck.<\/p>\n\n\n\n

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\u201cThe current situation, with material shortages and rising prices, has made things a bit more complicated,\u201d admits Pieter van de Kamp. \u201cWe tried to salvage as much material as possible and, despite the challenges, we managed to meet the delivery deadlines agreed with the client and come in on budget.\u201d<\/p>\n\n\n\n

POP’s \u2018one-stop shop\u2019 approach certainly played a key role here. \u201cDesigning and manufacturing all our products in a single place means that we have constant and improved oversight of the whole process,\u201d explains the company\u2019s Sales Director. \u201cThat gives the client real peace of mind.\u201d<\/p>\n\n\n\n

Are you also looking to overhaul your POS branding? If so, get in touch!<\/a><\/strong> Whether it\u2019s cardboard displays, permanent displays, or even units with a low-energy cooling system for your perishable products, POP has the solution for you!<\/p>\n","protected":false},"excerpt":{"rendered":"

The aim is to consolidate the rollout of its new corporate branding while retaining the distinctive look of its individual games.<\/p>\n","protected":false},"author":5,"featured_media":7119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[245,246],"tags":[],"class_list":["post-7157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership-en","category-permanent-en"],"yoast_head":"\nPOP Solutions - National Lottery chooses us for its points-of-sale makeover<\/title>\n<meta name=\"description\" content=\"Belgium\u2019s National Lottery is set to rebrand 6,500 points of sale. 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