{"id":7194,"date":"2023-03-13T11:20:43","date_gmt":"2023-03-13T10:20:43","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=7194"},"modified":"2025-11-07T10:56:08","modified_gmt":"2025-11-07T09:56:08","slug":"pop-solutions-and-isd-group-formalise-a-commercial-alliance","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/en\/pop-solutions-and-isd-group-formalise-a-commercial-alliance\/","title":{"rendered":"POP\u00a0Solutions and In Store Display (ISD) formalise a strategic and commercial alliance to provide a comprehensive offering in the French POS market"},"content":{"rendered":"\n<p class=\"has-text-align-center block__intro\"><strong>Press release, 13 March 2023<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/pop-solutions.app.staging.mvstud.io\/wp-content\/uploads\/2023\/02\/20230216_153103-2-1024x736.jpg\" alt=\"\" class=\"wp-image-7222\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2023\/02\/20230216_153103-2-1024x736.jpg 1024w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2023\/02\/20230216_153103-2-300x216.jpg 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2023\/02\/20230216_153103-2-768x552.jpg 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2023\/02\/20230216_153103-2-1536x1104.jpg 1536w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2023\/02\/20230216_153103-2-2048x1473.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Vincent Colin (Commercial &amp; development Director, ISD Group)<\/em> &amp; <em>John Morent (CEO, POP Solutions)<\/em><\/figcaption><\/figure>\n\n\n\n<p>POP&nbsp;Solutions, a Belgian POS market leader, is joining forces ISD, which specialises in the development and sale of merchandising solutions. The move will enable them to combine their complementary areas of expertise, namely:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fitting out and enhancing shelf space to highlight products and brands (<strong><a href=\"https:\/\/www.sitour.fr\/en\/\">ISD<\/a><\/strong>);<\/li>\n\n\n\n<li>manufacturing cardboard floor and counter displays, promotional spaces and window decorations (POP\u00a0Solutions).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bringing recognised and complementary expertise to a wider clientele<\/strong><\/h2>\n\n\n\n<p>A key player in point-of-sale (POS) advertising in the Benelux and France since 2007, POP&nbsp;Solutions specialises in the production of innovative and eco-friendly POS solutions. Bringing together industrial know-how in a range of materials (cardboard, metal, PVC, digital printing) at a single site in Belgium, POP&nbsp;Solutions provides unique and personalised project management support to clients including large retailers, pharmaceutical industry players and advertisers.<\/p>\n\n\n\n<p>ISD, with over 55 years of expertise in merchandising, theatralisation and point-of-sale communication, offers a complete range of standard and customised solutions in Europe, and is highly respected among its customers, who include retailers, advertisers and POS intermediaries.<\/p>\n\n\n\n<p>This tie-up will make it possible to provide clients with a comprehensive range of services, from briefing to installation, with projects entirely designed and implemented by a single partner. It also means that ISD&nbsp;Group can offer its customers POS solutions made entirely from FSC-certified cardboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Commercial synergies based on common values<\/strong><\/strong><\/h2>\n\n\n\n<p>Shared values are integral to the new partnership. Both European industrial players are committed to product innovation with a strong focus on sustainable development.<\/p>\n\n\n\n<p>At ISD brand Sitour, a commitment to CSR has been part of day-to-day business for over 15 years.&nbsp; The company has been working for several years to relocate its production to France and Europe and reduce its carbon footprint. This is particularly true of its BULK&nbsp;IT! range of zero-waste dispensers, previously sourced in the United States. Its Innovation teams are also studying all the potential alternatives in terms of materials used and are working on life cycle assessments (LCAs) for a number of projects. POP&nbsp;Solutions, for its part, is committed to consuming and producing more responsibly by recycling and reusing more. Its R&amp;D department, aware of the need for environmental responsibility, designs and creates POS solutions that are sustainable throughout their life cycle, from eco-design and choice of materials, through to transport and end-of-life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>This commitment is reflected in EcoVadis gold and silver medals respectively<\/strong><\/strong><\/h2>\n\n\n\n<p>Eve Stockel, CEO of ISD&nbsp;Group: &#8220;With our recognised expertise and strong set of shared values, this alliance really makes sense as a way to develop a broader offer for our customers in France and the Benelux countries.&#8221;<\/p>\n\n\n\n<p>John Morent and Pascal Vandecaveye, joint CEOs of POP&nbsp;Solutions: &#8220;The complementary nature of ISD&nbsp;Group and POP&nbsp;Solutions appealed to us as soon as our discussions began in 2020. Brand visibility at the point of sale and the achievement of tangible results will be the basis of our joint actions going forward.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Find out more<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pop-solutions.app.staging.mvstud.io\/wp-content\/uploads\/2023\/02\/logo_isd.svg\" alt=\"\" class=\"wp-image-7177\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><a href=\"https:\/\/www.groupe-isd.fr\/en\/\"><strong>ISD<\/strong><\/a> designs, manufactures and distributes innovative and sustainable solutions to create, enhance and multiply customer experiences in a point of sale or space.<br>The customer experience is at the heart of our concerns. ISD is a leading European group in the permanent and sustainable POS advertising market. The group includes 8 international brands.<\/p>\n\n\n\n<p>Its offer is structured around 5 complementary trades:<br>\u2022 Merchandising:&nbsp;Clarifying the offer and optimising product visibility.<br>\u2022 Signage:&nbsp;Organising and segmenting a space to provide reference points.<br>\u2022 Decoration:&nbsp;Bringing an operation or event to life.<br>\u2022 Price display:&nbsp;Informing.<br>\u2022 In-store communication:&nbsp;Creating atmospheres in a space.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><a href=\"https:\/\/www.popsolutions.be\/en\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"424\" src=\"https:\/\/pop-solutions.app.staging.mvstud.io\/wp-content\/uploads\/2023\/01\/Logo-baseline-1024x424.png\" alt=\"\" class=\"wp-image-7043\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2023\/01\/Logo-baseline-1024x424.png 1024w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2023\/01\/Logo-baseline-300x124.png 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2023\/01\/Logo-baseline-768x318.png 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2023\/01\/Logo-baseline.png 1181w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>For over 15 years, POP&nbsp;Solutions has been developing solutions that enhance the visibility of companies and brands at the point of sale. Initially a manufacturer of <strong><a href=\"https:\/\/www.popsolutions.be\/en\/category-product\/cardboard-displays-and-furniture\/\">cardboard POS materials<\/a><\/strong>, POP&nbsp;Solutions has also established a <strong><a href=\"https:\/\/www.popsolutions.be\/en\/category-product\/permanent-displays-and-furniture\/\">permanent POS materials<\/a><\/strong> division and its own <strong><a href=\"https:\/\/www.popsolutions.be\/en\/in-house-digital-printing\/\">digital printing<\/a><\/strong> unit. With two production sites in Nivelles and Kontich, POP&nbsp;Solutions is now a major player in multi-material POS solutions in the Benelux.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Your contact person<\/h2>\n\n\n\n<p><a href=\"mailto:laurie.brion@pop-solutions.be\">laurie.brion@pop-solutions.be<\/a><br>0476\/ 92.96.26<br><a href=\"https:\/\/www.popsolutions.be\/en\/\">www.popsolutions.be<\/a><br>9, rue de la Technique<br>1402 Nivelles<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press release, 13 March 2023 POP&nbsp;Solutions, a Belgian POS market leader, is joining forces ISD, which specialises in the development and sale of merchandising solutions. The move will enable them to combine their complementary areas of expertise, namely: Bringing recognised and complementary expertise to a wider clientele A key player in point-of-sale (POS) advertising in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[245,246],"tags":[],"class_list":["post-7194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership-en","category-permanent-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POP\u00a0Solutions and In Store Display (ISD) formalise a strategic and commercial alliance to provide a comprehensive offering in the French POS market - POP Solutions<\/title>\n<meta name=\"description\" content=\"POP\u00a0Solutions and ISD Group formalise a strategic and commercial alliance to provide a comprehensive offering in the French POS market...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.popsolutions.be\/en\/pop-solutions-and-isd-group-formalise-a-commercial-alliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POP\u00a0Solutions and In Store Display (ISD) formalise a strategic and commercial alliance to provide a comprehensive offering in the French POS market - 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