{"id":11312,"date":"2024-01-31T09:44:00","date_gmt":"2024-01-31T08:44:00","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=11312"},"modified":"2025-04-30T14:38:49","modified_gmt":"2025-04-30T12:38:49","slug":"lindt-prend-part-au-pick-and-mix-chez-colruyt","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/lindt-prend-part-au-pick-and-mix-chez-colruyt\/","title":{"rendered":"Lindt prend part au Pick & Mix chez Colruyt"},"content":{"rendered":"\n

D’octobre 2023 \u00e0 janvier de cette ann\u00e9e, le chocolat Lindt a \u00e9t\u00e9 le produit phare des rayons Pick & Mix dans les 256 Colruyt en Belgique et au Luxembourg.<\/p>\n\n\n\n

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Pick & Mix Lindt chez Colruyt<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n

D’octobre 2023 \u00e0 janvier de cette ann\u00e9e, le chocolat Lindt a \u00e9t\u00e9 le produit phare des rayons Pick & Mix dans les 256 Colruyt en Belgique et au Luxembourg.<\/p>\n\n\n\n

En effet, Colruyt s\u2019est associ\u00e9 \u00e0 la marque de chocolat haut de gamme Lindor pour renforcer son concept \u2018Pick & Mix\u2019 dans tous ses points de vente belges et luxembourgeois. C\u2019est simple et ludique : \u00e0 partir d\u2019un large choix de go\u00fbts et de couleurs, le shoppeur compose lui-m\u00eame son sachet ou sa jolie bo\u00eete de chocolats, pour un usage personnel ou pour l\u2019offrir en cadeau.<\/p>\n\n\n\n

\u00c0 la recherche d\u2019un concept cr\u00e9atif pour valoriser la fameuse marque de chocolats durant la p\u00e9riode de f\u00eates de fin d\u2019ann\u00e9e, les deux partenaires ont fait appel \u00e0 POP Solutions.<\/p>\n\n\n\n

Les trois parties ont travaill\u00e9 ensemble tout au long du projet. Lors de la phase de cr\u00e9ation, POP a propos\u00e9 d\u2019habiller les t\u00eates de gondole en m\u00e9tal d\u2019une structure en plastique de 3 mm, avec impression en digital, permettant d\u2019accueillir les casiers pour y pr\u00e9senter la gamme de chocolats pour une dur\u00e9e de quatre mois. Deux mod\u00e8les de prototypes ont ensuite \u00e9t\u00e9 test\u00e9s en magasin pendant plusieurs jours afin d\u2019affiner le mod\u00e8le d\u00e9finitif dont la production s\u2019est d\u00e9roul\u00e9e durant l\u2019\u00e9t\u00e9 dans le centre de production \u00e0 Nivelles.<\/p>\n\n\n\n

Outre l\u2019habillage, POP s\u2019est \u00e9galement charg\u00e9e de la production des quelque 100 000 bo\u00eetes en carton et des rail strips pour r\u00e9f\u00e9rencer les produits. Mi-septembre, POP a laiss\u00e9 le soin \u00e0 Profield, son partenaire de longue date, de g\u00e9rer l\u2019installation compl\u00e8te en magasins. Gr\u00e2ce \u00e0 une communication fluide vers les chefs de rayon, les 256 points de vente ont \u00e9t\u00e9 desservis sans emb\u00fbche en deux semaines, un temps record !<\/p>\n\n\n\n

Le succ\u00e8s des ventes de chocolats ne s\u2019est pas fait attendre et la marque compte bien r\u00e9it\u00e9rer l\u2019exp\u00e9rience \u00e0 d\u2019autres moments phares de l\u2019ann\u00e9e.<\/p>\n\n\n\n

Int\u00e9ress\u00e9 vous aussi par nos solutions d\u2019habillage PLV ? <\/a><\/strong><\/p>\n\n\n\n

Commencez votre projet !<\/strong><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

D’octobre 2023 \u00e0 janvier de cette ann\u00e9e, le chocolat Lindt a \u00e9t\u00e9 le produit phare des rayons Pick & Mix dans les 256 Colruyt en Belgique et au Luxembourg. D’octobre 2023 \u00e0 janvier de cette ann\u00e9e, le chocolat Lindt a \u00e9t\u00e9 le produit phare des rayons Pick & Mix dans les 256 Colruyt en Belgique […]<\/p>\n","protected":false},"author":2,"featured_media":16099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[],"class_list":["post-11312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership"],"yoast_head":"\nLindt prend part au Pick & Mix chez Colruyt - POP Solutions<\/title>\n<meta name=\"description\" content=\"Colruyt s\u2019est associ\u00e9 \u00e0 la marque de chocolat haut de gamme Lindor pour renforcer son concept \u2018Pick & Mix\u2019 dans tous ses points de vente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.popsolutions.be\/fr\/lindt-prend-part-au-pick-and-mix-chez-colruyt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lindt prend part au Pick & Mix chez Colruyt - 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