{"id":14229,"date":"2024-11-27T12:56:56","date_gmt":"2024-11-27T11:56:56","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=14229"},"modified":"2025-12-16T14:40:58","modified_gmt":"2025-12-16T13:40:58","slug":"campagne-hiver-2024-tilman","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/campagne-hiver-2024-tilman\/","title":{"rendered":"Une campagne (PLV) hiver toujours plus cr\u00e9ative pour le laboratoire Tilman"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>En pharmacie, l\u2019offre et la concurrence ne cesse de grandir. Pour se d\u00e9marquer et mettre sa gamme de produits hiver 2024 en avant, le laboratoire Tilman a une nouvelle fois mis POP au d\u00e9fi. Le r\u00e9sultat ? Une campagne PLV impactante et cr\u00e9ative en carton.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" data-id=\"14313\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_Vitro_3-scaled-e1733224482393-1024x818.jpg\" alt=\"\" class=\"wp-image-14313\"\/><figcaption class=\"wp-element-caption\"><em>La cr\u00e9ativit\u00e9 est au c\u0153ur de chaque collaboration avec Tilman<\/em><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Depuis 2013, POP Solutions et le laboratoire <a href=\"https:\/\/www.tilman.be\/\"><u><strong>Tilman<\/strong><\/u><\/a> travaillent main dans la main pour cr\u00e9er des campagnes de publicit\u00e9 sur le lieu de vente (PLV) impactantes et originales. Avec ses produits de sant\u00e9 naturels vendus dans plus de 30 pays, le sp\u00e9cialiste de la phytoth\u00e9rapie mise sur des supports cr\u00e9atifs pour renforcer sa visibilit\u00e9 aupr\u00e8s des consommateurs.<\/p>\n\n\n\n<p>Pour la campagne hiver 2024, cette collaboration de longue date a pris une nouvelle ampleur\u202f: un concept original, inspir\u00e9 de l\u2019univers chaleureux des chalets enneig\u00e9s, a \u00e9t\u00e9 d\u00e9ploy\u00e9 \u00e0 grande \u00e9chelle dans la plupart des pharmacies en Belgique et au Luxembourg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong><strong><strong>Un concept unique en carton, d\u00e9clin\u00e9 en plusieurs formats<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Tilman voit en POP Solutions un partenaire capable de transformer ses id\u00e9es en concepts visuels marquants. Les deux entreprises collaborent chaque ann\u00e9e sur les projets PLV qui accompagnent le lancement des gammes saisonni\u00e8res et renforcent la pr\u00e9sence de la marque en pharmacie. La confiance de Tilman permet aux \u00e9quipes de POP d\u2019explorer pleinement leur cr\u00e9ativit\u00e9 et d\u2019imaginer des concepts originaux, toujours adapt\u00e9s aux besoins sp\u00e9cifiques de la marque.<\/p>\n\n\n\n<p>Pour la campagne hivernale 2024, POP Solutions a imagin\u00e9 un ensemble de supports adapt\u00e9s aux pharmacies et parapharmacies\u202f:<\/p>\n\n\n\n<ul id=\"block-33e7f91f-b147-4c74-8d58-6f5806fcfc93\" class=\"wp-block-list\">\n<li>Un pr\u00e9sentoir de sol, livr\u00e9 mont\u00e9, ce qui facilite le travail des pharmaciens.<\/li>\n\n\n\n<li>Un totem en carton et une vitrophanie en vitrine pour capter l\u2019attention des consommateurs de l\u2019ext\u00e9rieur du point de vente.<\/li>\n\n\n\n<li>Trois pr\u00e9sentoirs de comptoir. Deux sont d\u00e9di\u00e9s \u00e0 un produit phare de l\u2019hiver\u202f: nez bouch\u00e9 et maux de gorge. Le troisi\u00e8me pr\u00e9sentoir, se pr\u00e9sentant sous la forme d\u2019un chalet enneig\u00e9, int\u00e8gre directement une bo\u00eete de mouchoirs. Ce support, livr\u00e9 pr\u00eat \u00e0 l\u2019emploi, combine originalit\u00e9 et praticit\u00e9.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"1024\" data-id=\"14238\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman_2024_1_flou-e1732715258134-681x1024.jpg\" alt=\"\" class=\"wp-image-14238\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman_2024_1_flou-e1732715258134-681x1024.jpg 681w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman_2024_1_flou-e1732715258134-199x300.jpg 199w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman_2024_1_flou-e1732715258134-768x1155.jpg 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman_2024_1_flou-e1732715258134-1021x1536.jpg 1021w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman_2024_1_flou-e1732715258134.jpg 1340w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"1024\" data-id=\"14235\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman-Totem_5_flou-e1732715347489-681x1024.jpg\" alt=\"\" class=\"wp-image-14235\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman-Totem_5_flou-e1732715347489-681x1024.jpg 681w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman-Totem_5_flou-e1732715347489-199x300.jpg 199w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman-Totem_5_flou-e1732715347489-768x1155.jpg 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman-Totem_5_flou-e1732715347489-1021x1536.jpg 1021w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/11\/Tilman-Totem_5_flou-e1732715347489.jpg 1339w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"1024\" data-id=\"14307\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_comptoir-e1733223218619-685x1024.jpg\" alt=\"\" class=\"wp-image-14307\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_comptoir-e1733223218619-685x1024.jpg 685w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_comptoir-e1733223218619-201x300.jpg 201w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_comptoir-e1733223218619-768x1148.jpg 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/12\/Tilman_comptoir-e1733223218619.jpg 898w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Un partenariat qui ne cesse de grandir<\/h2>\n\n\n\n<p>Ce type de campagne ne s\u2019improvise pas\u202fet l\u2019\u00e9quipe marketing du laboratoire Tilman pr\u00e9pare ses campagnes presqu\u2019un an \u00e0 l\u2019avance. Le temps de concevoir et de produire, POP Solutions livre en \u00e9t\u00e9 tous les supports chez Tilman, qui s\u2019occupe alors de la distribution dans les pharmacies. Gr\u00e2ce \u00e0 une organisation rigoureuse et une communication fluide entre les deux partenaires, les 5 000 unit\u00e9s pr\u00e9vues \u00e9taient visibles d\u00e8s octobre dans les pharmacies et parapharmacies de Belgique et du Luxembourg.<\/p>\n\n\n\n<p>Ce nouveau projet r\u00e9ussi renforce une fois de plus la relation de confiance qui se construit avec notre client depuis plus de 10 ans. Une preuve concr\u00e8te de la satisfaction de Tilman&nbsp;? La campagne \u00e9t\u00e9 2025 qui est d\u00e9j\u00e0 en pr\u00e9paration&nbsp;! En plus de notre cr\u00e9ativit\u00e9, le laboratoire ardennais appr\u00e9cie les avantages offerts par POP&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un <strong><a href=\"https:\/\/www.popsolutions.be\/fr\/one-stop-shop\/\">partenaire unique<\/a> <\/strong>qui prend en charge l\u2019ensemble de la gestion de la PLV, de la conception \u00e0 la r\u00e9alisation ;<\/li>\n\n\n\n<li>Un seul interlocuteur, un account manager, pour toutes les campagnes ;<\/li>\n\n\n\n<li>Une <a href=\"https:\/\/www.popsolutions.be\/fr\/une-plv-pour-le-secteur-pharmaceutique\/\"><strong>large gamme de produits de PLV pharma personnalisables<\/strong><\/a> ;<\/li>\n\n\n\n<li>L&rsquo;\u00e9limination des co\u00fbts d&rsquo;agence cr\u00e9ative interm\u00e9diaires ;<\/li>\n\n\n\n<li>Le respect des budgets et des d\u00e9lais ;<\/li>\n\n\n\n<li>Des supports de PLV livr\u00e9s d\u00e9j\u00e0 mont\u00e9s.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/www.popsolutions.be\/fr\/realisations\/?sector=pharma\" style=\"border-radius:30px;background-color:#ec7d08;font-size:17px\">Laissez-vous inspirer par nos r\u00e9alisations pharma<\/a><\/div>\n<\/div>\n\n\n<div class=\"text--center mt-s mb-s\">\n    <a href=\"#\" class=\"btn btn__download js-open-modal\" data-modal=\"brochureDownload\">\n        <div class=\"btn__download--icon\"><\/div>\n        <div class=\"btn__download--text\">T\u00e9l\u00e9chargez notre brochure Pharma<\/div>\n    <\/a>\n<\/div>\n\n<div class=\"modal modal--m\" data-modal=\"brochureDownload\" data-post-id=\"14229\">\n    <div class=\"modal__container\">\n        <div>\n    <div class=\"text--center mb-m\">\n        <h2 class=\"title mb-m\">T\u00e9l\u00e9chargez notre brochure Pharma<\/h2>\n        <div class=\"text--s\">\n            <p>T\u00e9l\u00e9chargez notre brochure et laissez-vous inspirer par nos r\u00e9alisations pharma !<\/p>\n\n        <\/div>\n    <\/div>\n\n    <form name=\"brochure\" method=\"post\" novalidate=\"novalidate\" id=\"brochure-form\" class=\"brochure__form\">\n\n    \n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_lastname\">Nom<\/label>\n            <input type=\"text\" id=\"brochure_lastname\" name=\"brochure[lastname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_firstname\">Pr\u00e9nom<\/label>\n            <input type=\"text\" id=\"brochure_firstname\" name=\"brochure[firstname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_email_form\">E-mail<\/label>\n            <input type=\"email\" id=\"brochure_email_form\" name=\"brochure[email_form]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label\" for=\"brochure_phone\">T\u00e9l\u00e9phone<\/label>\n            <input type=\"text\" id=\"brochure_phone\" name=\"brochure[phone]\" class=\"form__input\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_company\">Nom de l&rsquo;entreprise<\/label>\n            <input type=\"text\" id=\"brochure_company\" name=\"brochure[company]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_country\">Pays<\/label>\n            <select id=\"brochure_country\" name=\"brochure[country]\" class=\"form__input selectable\"><option value=\"belgium\">Belgique<\/option><option value=\"france\">France<\/option><option value=\"netherlands\">Hollande<\/option><option value=\"other\">Autre<\/option><\/select>\n                    <\/div>\n    <\/div>\n\n    <input type=\"hidden\" id=\"brochure_subject\" name=\"brochure[subject]\" value=\"POP Solutions - Brochure Pharma 2025\" \/>\n    <input type=\"hidden\" id=\"brochure_file\" name=\"brochure[file]\" value=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/12\/POP_Sector_Pharma_Final_26.pdf\" \/>\n\n    <div class=\"checkbox mb-m\">\n        <div class=\"text--xs mb-xxs\">Nous collectons vos donn\u00e9es afin de g\u00e9rer votre demande. Nous utilisons \u00e9galement votre e-mail pour vous adresser des informations concernant des produits &#038; services analogues \u00e0 ceux que vous demandez. 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Pour se d\u00e9marquer et mettre sa gamme de produits hiver 2024 en avant, le laboratoire Tilman a une nouvelle fois mis POP au d\u00e9fi. Le r\u00e9sultat ? Une campagne PLV impactante et cr\u00e9ative en carton. Depuis 2013, POP Solutions et le laboratoire Tilman travaillent main [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La collaboration durable entre POP et Tilman pour une campagne cr\u00e9ative<\/title>\n<meta name=\"description\" content=\"Pour sa campagne hiver 2024, Tilman a une nouvelle fois mis POP au d\u00e9fi de concevoir une PLV originale et efficace\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.popsolutions.be\/fr\/campagne-hiver-2024-tilman\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La collaboration durable entre POP et Tilman pour une campagne cr\u00e9ative\" \/>\n<meta property=\"og:description\" content=\"Pour sa campagne hiver 2024, Tilman a une nouvelle fois mis POP au d\u00e9fi de concevoir une PLV originale et efficace\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.popsolutions.be\/fr\/campagne-hiver-2024-tilman\/\" \/>\n<meta property=\"og:site_name\" content=\"POP Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/POPSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T11:56:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T13:40:58+00:00\" \/>\n<meta property=\"og:image\" 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