{"id":16787,"date":"2025-07-07T15:47:39","date_gmt":"2025-07-07T13:47:39","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=16787"},"modified":"2026-02-02T11:29:27","modified_gmt":"2026-02-02T10:29:27","slug":"display-celebrations","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/display-celebrations\/","title":{"rendered":"Un display \u00e9co-con\u00e7u pour Total Marketing Support et Mars"},"content":{"rendered":"\n<p class=\"has-text-align-center block__intro\">En 2024, Mars et Total Marketing Support (TMS) nous ont confi\u00e9 le d\u00e9veloppement d\u2019un nouveau display pour accompagner le lancement du nouveau packaging de la c\u00e9l\u00e8bre bouteille Celebrations. L\u2019objectif \u00e9tait clair : concevoir une solution plus \u00e9co-responsable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/07\/Display_Celebrations_article.png\" alt=\"\" class=\"wp-image-16792\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/07\/Display_Celebrations_article.png 1000w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/07\/Display_Celebrations_article-300x200.png 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/07\/Display_Celebrations_article-768x512.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-left wp-block-heading\">Une PLV pens\u00e9e pour limiter son impact environnemental<\/h2>\n\n\n\n<p>Ce pr\u00e9sentoir, auparavant fabriqu\u00e9 en plastique, a \u00e9t\u00e9 enti\u00e8rement repens\u00e9 en carton, dans une logique d\u2019\u00e9co-conception. Il est constitu\u00e9 d\u2019un mat\u00e9riau unique, issu de sources certifi\u00e9es FSC, et peut \u00eatre enti\u00e8rement recycl\u00e9 en fin de vie.<\/p>\n\n\n\n<p>Son design \u00e9pur\u00e9 et fonctionnel \u00e9pouse la forme des bouteilles afin d\u2019optimiser l\u2019espace, r\u00e9duisant ainsi la quantit\u00e9 de mati\u00e8re utilis\u00e9e tout en garantissant la stabilit\u00e9 n\u00e9cessaire pour accueillir jusqu\u2019\u00e0 260 unit\u00e9s.<\/p>\n\n\n\n<p>Assembl\u00e9 sans colle gr\u00e2ce \u00e0 un ing\u00e9nieux syst\u00e8me d\u2019encoches, il utilise \u00e9galement des encres et vernis d\u2019origine v\u00e9g\u00e9tale, pour une formulation plus respectueuse de l\u2019environnement.<\/p>\n\n\n\n<p>Cette d\u00e9marche s\u2019inscrit dans une volont\u00e9 de <a href=\"https:\/\/www.popsolutions.be\/fr\/notre-histoire\/#avenir-durable\"><strong><span style=\"text-decoration: underline\">r\u00e9duction de l\u2019empreinte environnementale<\/span><\/strong><\/a>, sans compromis sur la fonctionnalit\u00e9 en point de vente. Elle refl\u00e8te \u00e9galement l\u2019engagement de Mars en faveur d\u2019une transition durable sur l\u2019ensemble de sa cha\u00eene de valeur.<\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">Une am\u00e9lioration environnementale mesur\u00e9e<\/h2>\n\n\n\n<p>L\u2019analyse via l\u2019outil Sustain\u00ae* a mis en \u00e9vidence une am\u00e9lioration du score environnemental du display, pass\u00e9e de 39.412 \u00e0 20.85, soit une r\u00e9duction d\u2019environ 50 %. Ce progr\u00e8s s\u2019explique notamment par le remplacement d\u2019une structure en plastique par une solution en carton, la r\u00e9duction des \u00e9missions de CO\u2082 et l\u2019augmentation de la part de mati\u00e8re recycl\u00e9e.<\/p>\n\n\n\n<p>Ce repositionnement a \u00e9t\u00e9 reconnu lors des <a href=\"https:\/\/www.popsolutions.be\/fr\/shop-awards-paris-2025\/\"><strong><span style=\"text-decoration: underline\">SHOP! Awards Paris 2025<\/span><\/strong><\/a>, o\u00f9 le display Celebrations a re\u00e7u un Gold Award.<\/p>\n\n\n\n<p><em>* L\u2019outil <a href=\"https:\/\/www.popai.co.uk\/Sustainability\/Sustain.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline\">Sustain<\/span><\/strong><\/a>\u00ae est une plateforme num\u00e9rique qui accompagne les entreprises dans leur mise en conformit\u00e9 r\u00e9glementaire RSE.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une visibilit\u00e9 renforc\u00e9e pour l\u2019engagement de la marque<\/h2>\n\n\n\n<p>Le logo FSC, visible sur le pr\u00e9sentoir, permet d\u2019informer le consommateur sur l\u2019origine responsable des mat\u00e9riaux utilis\u00e9s. Il refl\u00e8te l\u2019engagement de Mars, de TMS et de POP Solutions en faveur de <strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.popsolutions.be\/fr\/durabilite\/\">pratiques plus durables<\/a><\/span><\/strong>.<\/p>\n\n\n\n<p><strong>Envie d\u2019int\u00e9grer plus de durabilit\u00e9 dans vos campagnes en point de vente ?<\/strong> <strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.popsolutions.be\/fr\/contact-projet-plv\/\">Contactez nos \u00e9quipes<\/a><\/span><\/strong> d\u00e8s maintenant pour en savoir plus sur nos solutions.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En 2024, Mars et Total Marketing Support (TMS) nous ont confi\u00e9 le d\u00e9veloppement d\u2019un nouveau display pour accompagner le lancement du nouveau packaging de la c\u00e9l\u00e8bre bouteille Celebrations. L\u2019objectif \u00e9tait clair : concevoir une solution plus \u00e9co-responsable. Une PLV pens\u00e9e pour limiter son impact environnemental Ce pr\u00e9sentoir, auparavant fabriqu\u00e9 en plastique, a \u00e9t\u00e9 enti\u00e8rement repens\u00e9 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un display \u00e9co-con\u00e7u pour Total Marketing Support et Mars - POP Solutions<\/title>\n<meta name=\"description\" content=\"En 2024, Mars et TMS nous ont confi\u00e9 la cr\u00e9ation d\u2019un display \u00e9co-responsable pour accompagner le lancement du nouveau packaging Celebrations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.popsolutions.be\/fr\/display-celebrations\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un display \u00e9co-con\u00e7u pour Total Marketing Support et Mars - 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