{"id":1718,"date":"2022-06-15T15:18:13","date_gmt":"2022-06-15T13:18:13","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=1718"},"modified":"2023-03-17T23:53:09","modified_gmt":"2023-03-17T22:53:09","slug":"un-shop-in-the-shop-de-pres-de-30-m2-pour-carrefour-et-rowenta","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/un-shop-in-the-shop-de-pres-de-30-m2-pour-carrefour-et-rowenta\/","title":{"rendered":"Un shop-in-the-shop de pr\u00e8s de 30 m2 pour Carrefour et Rowenta"},"content":{"rendered":"\n

Le 14 janvier, Rowenta et Carrefour Belgique inauguraient leur nouveau shop-in-the-shop \u00e0 l\u2019hypermarch\u00e9 d\u2019Auderghem. Une cr\u00e9ation POP Solutions qui fait mouche.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

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Lorsqu\u2019on d\u00e9ambule dans les all\u00e9es du magasin, immense, impossible de ne pas le voir. Le shop-in-the-shop d\u00e9di\u00e9 aux innovations de Rowenta (marque du Groupe SEB et n\u00b02 des aspirateurs) mesure pr\u00e8s de 30 m\u00e8tres carr\u00e9s !<\/p>\n\n\n\n

Design\u00e9, fabriqu\u00e9, install\u00e9 et mis en sc\u00e8ne par POP Solutions, il est compos\u00e9 de 8 meubles modulables multimat\u00e9riaux (structure en m\u00e9tal avec syst\u00e8me de cr\u00e9maill\u00e8res produites in-house, habillage Forex pour la communication de la marque, vinyle au sol avec aspect parquet ou carrelage, \u00e9clairage LED, etc.). \u00ab Il s\u2019ins\u00e8re parfaitement dans le remodeling g\u00e9n\u00e9ral de notre hyper, souligne Marie Moens, Category Manager SDA chez Carrefour Belgique. Rien n\u2019a \u00e9t\u00e9 laiss\u00e9 au hasard : la place qu\u2019il occupe, son positionnement, l\u2019espace laiss\u00e9 avec les autres rayons, l\u2019information qu\u2019il v\u00e9hicule et la mani\u00e8re dont il la transmet\u2026 Il y a une r\u00e9elle coh\u00e9rence entre le shop-in-the-shop, la marque et le rayon dans son ensemble. \u00bb<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Des produits haut de gamme<\/h2>\n\n\n\n

Si l\u2019objectif premier de Carrefour \u00e9tait d\u2019offrir une meilleure exp\u00e9rience client, pour Rowenta, il s\u2019agissait de toucher une autre client\u00e8le. \u00ab Dans ce corner, nous mettons en avant nos derni\u00e8res innovations, explique Anne-Sophie Mayence, Responsable Category Management Belgium chez Groupe SEB. Ce sont des produits haut de gamme que l\u2019on ne retrouve g\u00e9n\u00e9ralement pas dans un hypermarch\u00e9 car ils demandent un minimum de pr\u00e9sentation pour d\u00e9clencher l\u2019achat. Gr\u00e2ce au shop-in-the-shop de POP Solutions, cela devient possible. \u00bb<\/p>\n\n\n\n

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\u00ab Nous avons th\u00e9\u00e2tralis\u00e9 le stand afin d\u2019inciter le client \u00e0 tester sur place les produits pr\u00e9sent\u00e9s, confirme Oph\u00e9lie Borl\u00e9e, Account Director chez POP Solutions. Des \u00e9crans plats ont \u00e9t\u00e9 ajout\u00e9s pour am\u00e9liorer la communication sur les produits ainsi qu\u2019une s\u00e9rie d\u2019autres supports didactiques tels que des fiches produits, claims, pictogrammes, ou encore des QR codes. \u00bb<\/p>\n\n\n\n

Ce qui a s\u00e9duit le duo Carrefour-Rowenta lors de sa collaboration avec POP Solutions ? \u00ab Clairement la flexibilit\u00e9 et le c\u00f4t\u00e9 \u201cpeace of mind\u201d, avoue, sans h\u00e9sitation, Marie et Anne-Sophie. POP a g\u00e9r\u00e9 les diff\u00e9rents aspects du projet, du design jusqu\u2019\u00e0 l\u2019installation et m\u00eame au-del\u00e0. Notre gamme de produits \u00e9volue rapidement. Il faut donc \u00eatre extr\u00eamement agile pour modifier les corners rapidement. Avec POP, nous sommes r\u00e9ellement en confiance. Tout se passe toujours sans accroc et dans le respect des d\u00e9lais. Le service one-stop-shop est un r\u00e9el plus. \u00bb<\/p>\n\n\n\n

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Un projet one-stop-shop men\u00e9 avec agilit\u00e9<\/h2>\n\n\n\n

Cerise sur le g\u00e2teau. <\/a>Cette installation a enti\u00e8rement \u00e9t\u00e9 pens\u00e9e par POP dans un esprit d\u2019\u00e9coconception<\/strong><\/a>. En effet, la structure de chaque meuble est r\u00e9utilisable et modulable par Groupe SEB pour d\u2019autres actions ou d\u2019autres marques du groupe. Une occasion suppl\u00e9mentaire pour les trois parties de s\u2019inscrire dans une d\u00e9marche \u00e9coresponsable.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 leur shop-in-the-shop, Rowenta et Carrefour ont dop\u00e9 leurs ventes<\/a> <\/strong>et ont transform\u00e9 l\u2019essai en un best practice \u00e0 l\u2019\u00e9chelle europ\u00e9enne. Alors pourquoi pas vous ? Contactez-nous pour la conception de votre futur shop-in-the-shop !<\/p>\n","protected":false},"excerpt":{"rendered":"

Le 14 janvier, Rowenta et Carrefour Belgique inauguraient leur nouveau shop-in-the-shop \u00e0 l\u2019hypermarch\u00e9 d\u2019Auderghem.<\/p>\n","protected":false},"author":5,"featured_media":1719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161,162],"tags":[],"class_list":["post-1718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership","category-permanent"],"yoast_head":"\nUn shop-in-the-shop de pr\u00e8s de 30 m2 pour Carrefour et Rowenta -<\/title>\n<meta name=\"description\" content=\"Le 14 janvier, Rowenta et Carrefour inauguraient leur nouveau shop-in-the-shop \u00e0 Auderghem. 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