{"id":1738,"date":"2022-06-15T17:25:48","date_gmt":"2022-06-15T15:25:48","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=1738"},"modified":"2023-07-06T15:14:13","modified_gmt":"2023-07-06T13:14:13","slug":"groupe-seb-carrefour-pop-solutions-partnership","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/groupe-seb-carrefour-pop-solutions-partnership\/","title":{"rendered":"Groupe SEB et Carrefour dopent leurs ventes gr\u00e2ce au Shop-In-The-Shop de POP Solutions"},"content":{"rendered":"\n

Ensemble, on est plus forts. Ce ne sont pas Carrefour, Groupe SEB ni POP Solutions qui diront le contraire. En s\u2019associant dans un projet de Shop-In-The-Shop, le trio a fait bondir les ventes d\u2019aspirateurs, et pas que\u2026<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

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Cela ressemble \u00e0 un cas d\u2019\u00e9cole. Lorsqu\u2019ils ont imagin\u00e9 implanter, dans l\u2019hypermarch\u00e9 de Mont-Saint-Jean, un premier Shop-In-The-Shop de 20 m2<\/sup> d\u00e9di\u00e9 aux innovations de Rowenta, Groupe SEB et Carrefour Belgique \u00e9taient loin d\u2019imaginer que le corner dessin\u00e9 et r\u00e9alis\u00e9 par POP Solutions deviendrait un best practice<\/em> \u00e0 l\u2019\u00e9chelle europ\u00e9enne.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Objectif n\u00b01 : am\u00e9liorer l\u2019exp\u00e9rience client<\/h2>\n\n\n\n

\u00ab Cette exp\u00e9rience, imagin\u00e9e en septembre 2019 et d\u00e9marr\u00e9e en juin 2020, \u00e9tait une nouveaut\u00e9 chez Carrefour, souligne Marie Moens, Category Manager SDA. C\u2019\u00e9tait la premi\u00e8re fois que nous implantions dans l\u2019un de nos hyper un tel concept non-food. \u00bb Objectif pour le g\u00e9ant de la distribution : offrir une meilleure exp\u00e9rience client dans le rayon du petit \u00e9lectrom\u00e9nager.<\/p>\n\n\n\n

\u00ab L\u2019avantage de ce magasin dans le magasin, poursuit Anne-Sophie Mayence, Responsable Category Management Belgium chez SEB, c\u2019est qu\u2019il donne l\u2019occasion au consommateur de tester les produits expos\u00e9s. Il acc\u00e8de aussi \u00e0 une multitude d\u2019informations qui lui sont donn\u00e9es via des \u00e9crans, QR codes et autres supports de d\u2019aide \u00e0 la vente. \u00bb<\/p>\n\n\n\n

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Et les r\u00e9sultats ne se sont pas fait attendre ! Tant au Carrefour de Mont-Saint-Jean qu\u2019\u00e0 celui d\u2019Herstal o\u00f9 le corner a \u00e9t\u00e9 ensuite d\u00e9plac\u00e9, les ventes se sont envol\u00e9es. \u00ab Et pas seulement pour les aspirateurs de notre partenaire Rowenta, se r\u00e9jouit Marie Moens. Les autres cat\u00e9gories que nous vendons ont aussi b\u00e9n\u00e9fici\u00e9 de l\u2019attrait suscit\u00e9 par le stand. \u00bb \u00c0 tel point que Groupe SEB a command\u00e9 un second Shop-In-The-Shop \u00e0 POP Solutions, \u00e0 destination cette fois de l\u2019hypermarch\u00e9 d\u2019Auderghem.<\/p>\n\n\n\n

Un second Shop-In-The-Shop plus vite que pr\u00e9vu<\/h2>\n\n\n\n

\u00ab Nous nous \u00e9tions donn\u00e9 six mois pour \u00e9valuer la pertinence de cette action, soulignent Marie et Anne-Sophie. Au bout de trois mois, le test s\u2019est av\u00e9r\u00e9 plus que concluant. Tant chez Groupe SEB que chez Carrefour, il \u00e9tait devenu un best practice. Pas seulement \u00e0 l\u2019\u00e9chelle de la Belgique mais aussi, pour nos deux groupes, au niveau europ\u00e9en. \u00bb<\/p>\n\n\n\n

Le 14 janvier dernier, un second Shop-In-The-Shop Rowenta \u2013 de pr\u00e8s de 30 m2<\/sup> cette fois ! \u2013 \u00e9tait donc inaugur\u00e9 \u00e0 Auderghem<\/a> <\/strong>\u00ab Il y est restera durant 9 mois, pr\u00e9cise Anne-Sophie Mayence. Nous comptons l\u2019animer encore davantage, en y organisant des actions sp\u00e9ciales les week-ends, notamment. \u00bb Avant d\u2019autres en Belgique ou \u00e0 l\u2019\u00e9tranger ? Affaire \u00e0 suivre\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

En s\u2019associant dans un projet de shop-in-the shop, Carrefour, Groupe SEB ni POP Solutions ont fait bondir les ventes d\u2019aspirateurs, et pas que\u2026<\/p>\n","protected":false},"author":5,"featured_media":1739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161,162],"tags":[],"class_list":["post-1738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership","category-permanent"],"yoast_head":"\nGroupe SEB et Carrefour dopent leurs ventes gr\u00e2ce au Shop-In-The-Shop<\/title>\n<meta name=\"description\" content=\"Ensemble, on est plus forts. 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