{"id":19678,"date":"2026-06-08T15:33:56","date_gmt":"2026-06-08T13:33:56","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=19678"},"modified":"2026-06-08T15:34:00","modified_gmt":"2026-06-08T13:34:00","slug":"sustainability-coordinator-plv","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/sustainability-coordinator-plv\/","title":{"rendered":"Sustainability Coordinator : comment le d\u00e9veloppement durable prend forme dans vos projets PLV"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-background-color has-background\">Ce qu\u2019il faut retenir<br><br>\u2022 Apolline de Patoul, Sustainability Coordinator chez POP Solutions, traduit le Green Deal europ\u00e9en en actions concr\u00e8tes au sein de POP Solutions.<br>\u2022 En interne, elle coordonne et fait vivre la d\u00e9marche RSE de POP Solutions.<br>\u2022 En externe, elle structure des m\u00e9thodes d\u2019\u00e9co-conception et fournit les donn\u00e9es environnementales n\u00e9cessaires au reporting client.<br>\u2022 POP Solutions est certifi\u00e9e EcoVadis Gold (top 5 % des entreprises du secteur qui se font certifier) et utilise du carton FSC.<br>\u2022 POP Solutions mesure son empreinte carbone et celle de ses produits sur demande.<\/p>\n\n\n\n<p>Sur le march\u00e9 de la PLV, la responsabilit\u00e9 environnementale et soci\u00e9tale est devenue un crit\u00e8re de s\u00e9lection. Elle s\u2019impose d\u00e9sormais dans les appels d\u2019offres. Chez POP Solutions, Apolline de Patoul,&nbsp;<em>Sustainability Coordinator<\/em>, suit les exigences du Green Deal europ\u00e9en et les traduit en actions concr\u00e8tes. Son r\u00f4le, \u00e0 la crois\u00e9e du design, des achats, de la production et du commercial, structure une d\u00e9marche RSE fiable, mesurable et collective.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube alignfull wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sustainability Coordinator: driving sustainable POS displays\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8Tkg19bnw80?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Apolline de Patoul, Sustainability Coordinator chez POP Solutions<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Qui est Apolline de Patoul, Sustainability Coordinator chez POP Solutions ?<\/h2>\n\n\n\n<p>Apolline de Patoul est Sustainability Coordinator chez POP Solutions. Depuis Nivelles, elle coordonne la d\u00e9marche RSE en lien avec les cinq bureaux d&rsquo;\u00e9tudes du groupe (Amersfoort, Anvers, Malines, Nivelles, Li\u00e8ge) et les deux sites de production (Nivelles, Anvers). En outre, elle pilote l&rsquo;obtention et le maintien des labels qui attestent des engagements de POP Solutions : EcoVadis Gold (<a href=\"https:\/\/www.popsolutions.be\/fr\/ecovadis-2025\/\">renouvel\u00e9e en 2025<\/a>) et FSC. Elle accompagne par ailleurs les clients dans le suivi des exigences r\u00e9glementaires et dans l&rsquo;int\u00e9gration de projets plus \u00e9co-con\u00e7us.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">En quoi consiste le r\u00f4le d\u2019un Sustainability Coordinator dans le secteur de la PLV ?<\/h2>\n\n\n\n<p>Le Sustainability Coordinator structure deux dimensions compl\u00e9mentaires : en interne, il d\u00e9finit, coordonne et fait vivre la d\u00e9marche RSE de l\u2019entreprise ; en externe, il structure des m\u00e9thodes pour int\u00e9grer l\u2019\u00e9co-conception aux projets clients et fournir les donn\u00e9es environnementales n\u00e9cessaires \u00e0 leur reporting.<\/p>\n\n\n                    <div class=\"section--m block__cta block__cta-right\">\n            <div data-aos=\"fade-left\">\n                <div class=\"box__container box__align--center \">\n                    <div class=\"col_40 block__cta--text pr-xxl\">\n                        <h3 class=\"block__cta--title title title--l\">Dimension interne<\/h3>\n                        <div class=\"wysiwyg\"><p>En interne, Apolline structure la d\u00e9marche RSE de POP Solutions autour de plusieurs axes op\u00e9rationnels et coordonn\u00e9s.<\/p>\n<p>Cela passe notamment par la mesure de l\u2019empreinte carbone de POP Solutions et des entit\u00e9s du groupe, l\u2019utilisation d\u2019\u00e9nergie issue de plus de 1 000 panneaux photovolta\u00efques install\u00e9s sur les sites de production ainsi que par l\u2019am\u00e9lioration continue du tri des d\u00e9chets.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div>\n                    <\/div>\n                    <div class=\"col_60\">\n                                                                                                            <div class=\"block__cta--image__wrapper\">\n                                <picture>\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/2026_04_09_POP_Solution_Appoline_102-scaled-1476x0-c-default.webp\" type=\"image\/webp\">\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/2026_04_09_POP_Solution_Appoline_102-scaled-1476x0-c-default.jpg\" type=\"image\/jpg\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"block__cta--image\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/2026_04_09_POP_Solution_Appoline_102-scaled-1476x0-c-default.jpg\" alt=\"Dimension interne\" width=\"1476\" height=\"984\">\n                                <\/picture>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n    <div class=\"video__modal\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Lecteur vid\u00e9o\" inert>\n    <div class=\"video__modal-content\">\n        <iframe loading=\"lazy\" class=\"YTvideo\" title=\"Vid\u00e9o YouTube\" width=\"100%\" height=\"100%\" frameborder=\"0\" allow=\"autoplay\" allowfullscreen src=\"\"><\/iframe>\n\n        <button class=\"video__modal--close\" type=\"button\" aria-label=\"Fermer la vid\u00e9o\">\n        <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"x=\"0\"y=\"0\"viewBox=\"0 0 32 32\" style=\"enable-background:new 0 0 32 32;\" xml:space=\"preserve\" width=\"24\" height=\"24\" aria-hidden=\"true\">\n            <g id=\"icon-x-close\">\n                <path fill=\"#ffffff\" d=\"M30.3448276,31.4576271 C29.9059965,31.4572473 29.4852797,31.2855701 29.1751724,30.980339 L0.485517241,2.77694915 C-0.122171278,2.13584324 -0.104240278,1.13679247 0.52607603,0.517159487 C1.15639234,-0.102473494 2.17266813,-0.120100579 2.82482759,0.477288136 L31.5144828,28.680678 C31.9872448,29.1460053 32.1285698,29.8453523 31.8726333,30.4529866 C31.6166968,31.0606209 31.0138299,31.4570487 30.3448276,31.4576271 Z\" id=\"Shape\"><\/path>\n                <path fill=\"#ffffff\" d=\"M1.65517241,31.4576271 C0.986170142,31.4570487 0.383303157,31.0606209 0.127366673,30.4529866 C-0.12856981,29.8453523 0.0127551942,29.1460053 0.485517241,28.680678 L29.1751724,0.477288136 C29.8273319,-0.120100579 30.8436077,-0.102473494 31.473924,0.517159487 C32.1042403,1.13679247 32.1221713,2.13584324 31.5144828,2.77694915 L2.82482759,30.980339 C2.51472031,31.2855701 2.09400353,31.4572473 1.65517241,31.4576271 Z\" id=\"Shape\"><\/path>\n            <\/g>\n        <\/svg>\n        <\/button>\n    <\/div>\n\n    <div class=\"video__overlay\"><\/div>\n<\/div>\n\n\n<p>La d\u00e9marche inclut \u00e9galement des actions de sensibilisation aupr\u00e8s des fournisseurs via des webinaires d\u00e9di\u00e9s et le partage d\u2019une <a href=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/11\/POP_Solutions_-Charte_RSE_251117.pdf\">charte RSE<\/a>. POP Solutions privil\u00e9gie par ailleurs les circuits courts et les fournisseurs europ\u00e9ens lorsque cela est compatible avec les demandes clients, tout en poursuivant ses engagements \u00e0 travers des certifications comme EcoVadis (avec une&nbsp;<a href=\"https:\/\/www.popsolutions.be\/fr\/ecovadis-2025\/\">m\u00e9daille d\u2019or obtenue pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive en 2025<\/a>).<\/p>\n\n\n                    <div class=\"section--m block__cta block__cta-right\">\n            <div data-aos=\"fade-left\">\n                <div class=\"box__container box__align--center \">\n                    <div class=\"col_40 block__cta--text pr-xxl\">\n                        <h3 class=\"block__cta--title title title--l\">Dimension externe<\/h3>\n                        <div class=\"wysiwyg\"><p><!-- wp:paragraph --><\/p>\n<p>En externe, Apolline structure les m\u00e9thodes permettant d\u2019int\u00e9grer l\u2019\u00e9co-conception aux projets clients. Cette\u00a0<strong>approche globale<\/strong>\u00a0prend en compte l\u2019ensemble du cycle de vie de la PLV, depuis le choix des mat\u00e9riaux et la conception jusqu\u2019\u00e0 la production, la logistique, l\u2019utilisation et la fin de vie.<\/p>\n<\/div>\n                    <\/div>\n                    <div class=\"col_60\">\n                                                                                                            <div class=\"block__cta--image__wrapper\">\n                                <picture>\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/2026_04_09_POP_Solution_Appoline_138-scaled-1476x0-c-default.webp\" type=\"image\/webp\">\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/2026_04_09_POP_Solution_Appoline_138-scaled-1476x0-c-default.jpg\" type=\"image\/jpg\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"block__cta--image\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/2026_04_09_POP_Solution_Appoline_138-scaled-1476x0-c-default.jpg\" alt=\"Dimension externe\" width=\"1476\" height=\"984\">\n                                <\/picture>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n    <div class=\"video__modal\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Lecteur vid\u00e9o\" inert>\n    <div class=\"video__modal-content\">\n        <iframe loading=\"lazy\" class=\"YTvideo\" title=\"Vid\u00e9o YouTube\" width=\"100%\" height=\"100%\" frameborder=\"0\" allow=\"autoplay\" allowfullscreen src=\"\"><\/iframe>\n\n        <button class=\"video__modal--close\" type=\"button\" aria-label=\"Fermer la vid\u00e9o\">\n        <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"x=\"0\"y=\"0\"viewBox=\"0 0 32 32\" style=\"enable-background:new 0 0 32 32;\" xml:space=\"preserve\" width=\"24\" height=\"24\" aria-hidden=\"true\">\n            <g id=\"icon-x-close\">\n                <path fill=\"#ffffff\" d=\"M30.3448276,31.4576271 C29.9059965,31.4572473 29.4852797,31.2855701 29.1751724,30.980339 L0.485517241,2.77694915 C-0.122171278,2.13584324 -0.104240278,1.13679247 0.52607603,0.517159487 C1.15639234,-0.102473494 2.17266813,-0.120100579 2.82482759,0.477288136 L31.5144828,28.680678 C31.9872448,29.1460053 32.1285698,29.8453523 31.8726333,30.4529866 C31.6166968,31.0606209 31.0138299,31.4570487 30.3448276,31.4576271 Z\" id=\"Shape\"><\/path>\n                <path fill=\"#ffffff\" d=\"M1.65517241,31.4576271 C0.986170142,31.4570487 0.383303157,31.0606209 0.127366673,30.4529866 C-0.12856981,29.8453523 0.0127551942,29.1460053 0.485517241,28.680678 L29.1751724,0.477288136 C29.8273319,-0.120100579 30.8436077,-0.102473494 31.473924,0.517159487 C32.1042403,1.13679247 32.1221713,2.13584324 31.5144828,2.77694915 L2.82482759,30.980339 C2.51472031,31.2855701 2.09400353,31.4572473 1.65517241,31.4576271 Z\" id=\"Shape\"><\/path>\n            <\/g>\n        <\/svg>\n        <\/button>\n    <\/div>\n\n    <div class=\"video__overlay\"><\/div>\n<\/div>\n\n\n<p>Cette d\u00e9marche s\u2019accompagne d\u2019un&nbsp;<strong>processus de sensibilisation<\/strong>&nbsp;et de&nbsp;<strong>formation continue<\/strong>&nbsp;destin\u00e9 \u00e0 mobiliser les \u00e9quipes (sales, designers, achats, production, logistique). Elle repose \u00e9galement sur des&nbsp;<strong>donn\u00e9es environnementales align\u00e9es<\/strong>&nbsp;sur les protocoles europ\u00e9ens, utilisables pour le reporting CSRD et EUDR des marques, ainsi que sur une&nbsp;<strong>mesure de l\u2019empreinte carbone des PLV&nbsp;<\/strong>propos\u00e9e sur demande afin d\u2019objectiver les choix techniques projet par projet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment l\u2019\u00e9co-conception prend forme dans les projets PLV ?<\/h2>\n\n\n\n<p>L\u2019\u00e9co-conception consiste \u00e0 penser une PLV de mani\u00e8re \u00e0 limiter son impact environnemental tout au long de son cycle de vie, du choix des mat\u00e9riaux \u00e0 la fin de vie du display.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/Cycle-PLV-FR-1024x623.png\" alt=\"\" class=\"wp-image-19719\" style=\"width:750px\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/Cycle-PLV-FR-1024x623.png 1024w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/Cycle-PLV-FR-300x183.png 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/Cycle-PLV-FR-768x468.png 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/Cycle-PLV-FR-1536x935.png 1536w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/Cycle-PLV-FR.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Vision POP Solutions du cycle de vie d\u2019une PLV. <br>Le sch\u00e9ma regroupe choix des mat\u00e9riaux et design en une seule \u00e9tape, <br>car l\u2019ordre des deux peut varier d\u2019un projet \u00e0 l\u2019autre.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Le cycle de vie d\u2019une PLV selon POP Solutions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choix des mat\u00e9riaux et design<\/strong> : carton FSC, mat\u00e9riaux recycl\u00e9s, alternatives au plastique vierge, simplification des assemblages, modularit\u00e9.<\/li>\n\n\n\n<li><strong>Production<\/strong> : optimisation des d\u00e9coupes, r\u00e9duction des chutes, \u00e9nergie photovolta\u00efque sur les sites de production (Nivelles et Anvers).<\/li>\n\n\n\n<li><strong>Logistique<\/strong> : optimisation du transport, mutualisation des flux, choix raisonn\u00e9 des emballages.<\/li>\n\n\n\n<li><strong>Utilisation<\/strong> : dur\u00e9e de vie align\u00e9e sur la campagne, robustesse, possibilit\u00e9s de r\u00e9emploi.<\/li>\n\n\n\n<li><strong>Fin de vie<\/strong> : recyclabilit\u00e9, modularit\u00e9, fili\u00e8res de r\u00e9cup\u00e9ration.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Mesure d\u2019empreinte carbone<\/h3>\n\n\n\n<p>Pour compl\u00e9ter cette d\u00e9marche, POP Solutions propose \u00e9galement, sur demande, la mesure de l\u2019empreinte carbone de ses PLV. Cela permet d\u2019objectiver les choix d\u2019\u00e9co-conception r\u00e9alis\u00e9s et de fournir aux marques des donn\u00e9es fiables pour leur reporting RSE.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi le d\u00e9veloppement durable est-il un travail collectif chez POP Solutions ?<\/h2>\n\n\n                    <div class=\"section--m block__cta block__cta-right\">\n            <div data-aos=\"fade-left\">\n                <div class=\"box__container box__align--center \">\n                    <div class=\"col_40 block__cta--text pr-xxl\">\n                        <h3 class=\"block__cta--title title title--l\"><\/h3>\n                        <div class=\"wysiwyg\"><p>Chez POP Solutions, le Sustainability Coordinator est la r\u00e9f\u00e9rence et la coordinatrice du d\u00e9veloppement durable, mais la mise en \u0153uvre repose sur l\u2019ensemble des \u00e9quipes. L\u2019\u00e9co-conception mobilise les commerciaux, les designers, les responsables achats, les \u00e9quipes de production et la logistique.<\/p>\n<\/div>\n                    <\/div>\n                    <div class=\"col_60\">\n                                                                                                            <div class=\"block__cta--image__wrapper\">\n                                <picture>\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/2026_04_09_POP_Solution_Appoline_210-scaled-1476x0-c-default.webp\" type=\"image\/webp\">\n                                    <source srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/2026_04_09_POP_Solution_Appoline_210-scaled-1476x0-c-default.jpg\" type=\"image\/jpg\">\n                                    <img loading=\"lazy\" decoding=\"async\" class=\"block__cta--image\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2026\/06\/2026_04_09_POP_Solution_Appoline_210-scaled-1476x0-c-default.jpg\" alt=\"\" width=\"1476\" height=\"984\">\n                                <\/picture>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    \n    <div class=\"video__modal\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Lecteur vid\u00e9o\" inert>\n    <div class=\"video__modal-content\">\n        <iframe loading=\"lazy\" class=\"YTvideo\" title=\"Vid\u00e9o YouTube\" width=\"100%\" height=\"100%\" frameborder=\"0\" allow=\"autoplay\" allowfullscreen src=\"\"><\/iframe>\n\n        <button class=\"video__modal--close\" type=\"button\" aria-label=\"Fermer la vid\u00e9o\">\n        <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"x=\"0\"y=\"0\"viewBox=\"0 0 32 32\" style=\"enable-background:new 0 0 32 32;\" xml:space=\"preserve\" width=\"24\" height=\"24\" aria-hidden=\"true\">\n            <g id=\"icon-x-close\">\n                <path fill=\"#ffffff\" d=\"M30.3448276,31.4576271 C29.9059965,31.4572473 29.4852797,31.2855701 29.1751724,30.980339 L0.485517241,2.77694915 C-0.122171278,2.13584324 -0.104240278,1.13679247 0.52607603,0.517159487 C1.15639234,-0.102473494 2.17266813,-0.120100579 2.82482759,0.477288136 L31.5144828,28.680678 C31.9872448,29.1460053 32.1285698,29.8453523 31.8726333,30.4529866 C31.6166968,31.0606209 31.0138299,31.4570487 30.3448276,31.4576271 Z\" id=\"Shape\"><\/path>\n                <path fill=\"#ffffff\" d=\"M1.65517241,31.4576271 C0.986170142,31.4570487 0.383303157,31.0606209 0.127366673,30.4529866 C-0.12856981,29.8453523 0.0127551942,29.1460053 0.485517241,28.680678 L29.1751724,0.477288136 C29.8273319,-0.120100579 30.8436077,-0.102473494 31.473924,0.517159487 C32.1042403,1.13679247 32.1221713,2.13584324 31.5144828,2.77694915 L2.82482759,30.980339 C2.51472031,31.2855701 2.09400353,31.4572473 1.65517241,31.4576271 Z\" id=\"Shape\"><\/path>\n            <\/g>\n        <\/svg>\n        <\/button>\n    <\/div>\n\n    <div class=\"video__overlay\"><\/div>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>La RSE, c\u2019est l\u2019affaire de tous ; mon r\u00f4le est de donner le rythme.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Les m\u00e9tiers mobilis\u00e9s<\/h3>\n\n\n\n<p>L\u2019\u00e9co-conception mobilise l\u2019ensemble des m\u00e9tiers de POP Solutions :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les&nbsp;<strong>commerciaux<\/strong>&nbsp;: int\u00e9grer les enjeux RSE d\u00e8s la prise de brief.<\/li>\n\n\n\n<li>Les&nbsp;<a href=\"https:\/\/www.popsolutions.be\/fr\/designer-industriel\/\"><strong>designers industriels<\/strong><\/a>&nbsp;: concevoir des PLV optimis\u00e9es en mat\u00e9riaux, d\u00e9montables et modulaires.<\/li>\n\n\n\n<li>Les&nbsp;<strong>responsables achats<\/strong>&nbsp;: s\u00e9lectionner des mati\u00e8res premi\u00e8res certifi\u00e9es et trac\u00e9es.<\/li>\n\n\n\n<li>Les&nbsp;<strong>\u00e9quipes de production<\/strong>&nbsp;: appliquer les standards d\u2019\u00e9co-conception au sein des usines.<\/li>\n\n\n\n<li>La&nbsp;<strong>logistique<\/strong>&nbsp;: optimiser le transport et le choix des emballages.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Une boucle externe avec clients et fournisseurs<\/h3>\n\n\n\n<p>Apolline assure \u00e9galement un lien direct avec les clients pour r\u00e9pondre aux questions li\u00e9es aux mat\u00e9riaux, aux certifications ou aux donn\u00e9es CO\u2082. En parall\u00e8le, elle travaille \u00e9troitement avec les fournisseurs afin de garantir le respect des engagements pris dans la&nbsp;<a href=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/11\/POP_Solutions_-Charte_RSE_251117.pdf\">charte RSE<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que cela change concr\u00e8tement pour vos projets PLV<\/h2>\n\n\n\n<p>L\u2019accompagnement d\u2019Apolline se traduit par trois b\u00e9n\u00e9fices op\u00e9rationnels pour les marques clientes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Produire des PLV plus \u00e9co-con\u00e7ues.&nbsp;<\/strong>L\u2019\u00e9co-conception est int\u00e9gr\u00e9e d\u00e8s le brief, sur l\u2019ensemble du cycle de vie. Les arbitrages mat\u00e9riaux, design et production sont pos\u00e9s en amont avec les \u00e9quipes.<\/li>\n\n\n\n<li><strong>R\u00e9pondre aux exigences RSE.&nbsp;<\/strong>La certification EcoVadis Gold de POP Solutions, qui place l\u2019entreprise parmi les 5 % les mieux \u00e9valu\u00e9es de son secteur, confirme la robustesse de sa d\u00e9marche RSE.<\/li>\n\n\n\n<li><strong>Disposer de donn\u00e9es fiables pour votre reporting RSE.&nbsp;<\/strong>POP Solutions mesure son empreinte carbone et celle de ses produits selon un protocole reconnu. Vos rapports s\u2019appuient sur des chiffres m\u00e9thodologiquement solides.<\/li>\n<\/ul>\n\n\n\n<p>Une d\u00e9marche progressive, projet par projet, qui vise \u00e0 ma\u00eetriser l\u2019impact environnemental des PLV tout en fournissant des donn\u00e9es concr\u00e8tes pour le reporting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Existe-t-il une PLV \u00e0 impact environnemental nul ?<\/h2>\n\n\n\n<p>Non. Aucune PLV ne peut pr\u00e9tendre \u00e0 un impact environnemental nul. Le d\u00e9veloppement durable est une d\u00e9marche progressive, qui se construit en co-cr\u00e9ation avec les marques clientes. Chaque projet est un arbitrage entre objectifs commerciaux, contraintes techniques, dur\u00e9e d\u2019usage et impact environnemental.<\/p>\n\n\n\n<p>Le choix entre carton et mat\u00e9riaux permanents d\u00e9pend avant tout du sc\u00e9nario d\u2019usage : dur\u00e9e d\u2019utilisation, emplacement en magasin, objectifs de r\u00e9utilisation. C\u2019est l\u2019un des principes fondateurs de l\u2019\u00e9co-conception selon POP Solutions&nbsp;: penser le produit en fonction de son usage r\u00e9el pour proposer le mat\u00e9riau le plus pertinent.<\/p>\n\n\n\n<p>L\u2019installation des ruches sur le site illustre cette posture : une d\u00e9marche qui ne s\u2019arr\u00eate pas \u00e0 la conformit\u00e9 r\u00e9glementaire et qui s\u2019inscrit dans le temps long.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Int\u00e9grer l\u2019\u00e9co-conception \u00e0 vos prochains projets PLV<\/h2>\n\n\n\n<p>Vous souhaitez int\u00e9grer l\u2019\u00e9co-conception dans vos projets PLV de mani\u00e8re concr\u00e8te et cr\u00e9dible ? L\u2019\u00e9quipe de POP Solutions vous accompagne, du premier brief \u00e0 la mesure de l\u2019empreinte carbone de vos displays. Contactez-nous pour d\u00e9marrer votre projet, ou d\u00e9couvrez en d\u00e9tail notre d\u00e9marche d\u00e9veloppement durable.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/www.popsolutions.be\/fr\/contact-projet-plv\/\" style=\"background-color:#ef7d00;font-size:17px\">D\u00e9marrer un projet PLV \u2192<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"https:\/\/www.popsolutions.be\/fr\/durabilite\/\" style=\"background-color:#ef7d00;font-size:17px\">Notre d\u00e9marche d\u00e9veloppement durable \u2192<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ce qu\u2019il faut retenir \u2022 Apolline de Patoul, Sustainability Coordinator chez POP Solutions, traduit le Green Deal europ\u00e9en en actions concr\u00e8tes au sein de POP Solutions.\u2022 En interne, elle coordonne et fait vivre la d\u00e9marche RSE de POP Solutions.\u2022 En externe, elle structure des m\u00e9thodes d\u2019\u00e9co-conception et fournit les donn\u00e9es environnementales n\u00e9cessaires au reporting client.\u2022 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":19679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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