{"id":2419,"date":"2022-06-22T12:52:15","date_gmt":"2022-06-22T10:52:15","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=2419"},"modified":"2025-11-06T10:23:28","modified_gmt":"2025-11-06T09:23:28","slug":"we-go-for-gold-with-mondelez-international","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/we-go-for-gold-with-mondelez-international\/","title":{"rendered":"POP Solutions accompagne C\u00f4te d\u2019Or vers l\u2019or"},"content":{"rendered":"\n

L\u2019Euro 2020 a \u00e9t\u00e9 report\u00e9 d\u2019une ann\u00e9e. Qu\u2019est-il advenu<\/strong> de tous les supports d\u2019affichage en carton des sponsors ? Gr\u00e2ce \u00e0 un suivi et une approche globale intelligente, POP Solutions s’est assur\u00e9e que Mondel\u0113z International, g\u00e9ant des biscuits et du chocolat, puisse les utiliser cette ann\u00e9e, comme s\u2019ils sortaient de production.<\/strong><\/p>\n\n\n\n

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En mars 2020, la division Carton de POP Solutions a livr\u00e9 plus de 3 700 pr\u00e9sentoirs et 1 500 standees et photocalls pour les marques C\u00f4te d’Or et TUC du groupe Mondel\u0113z International, nouveau sponsor de l\u2019\u00e9quipe nationale belge de football. Lorsque, quelques jours plus tard, l\u2019Euro 2020 a \u00e9t\u00e9 report\u00e9, POP a rapidement r\u00e9agi : tous les displays goodies ont soigneusement \u00e9t\u00e9 stock\u00e9s chez le partenaire logistique du client. Et en f\u00e9vrier 2021, sur les conseils de POP, tous furent minutieusement contr\u00f4l\u00e9s en pr\u00e9sence de toutes les parties pour s’assurer de leur parfait \u00e9tat d\u2019utilisation pour le lancement officiel de la campagne en avril-mai.<\/p>\n<\/div>\n<\/div>\n\n\n\n

We go for gold<\/h2>\n\n\n\n

Pour C\u00f4te d’Or, il \u00e9tait tr\u00e8s important que le d\u00e9marrage de la campagne se d\u00e9roule sans accrocs. La marque \u00e0 l\u2019\u00e9l\u00e9phant attendait depuis longtemps l’opportunit\u00e9 de s’associer \u00e0 nos Diables. \u00ab C\u00f4te d’Or souhaitait devenir partenaire de l’\u00e9quipe nationale belge de football depuis un certain temps, confirme Kelly Usewils, Shopper Activation Manager chez Mondel\u0113z International. Mais nous attendions l’opportunit\u00e9 d’en devenir le sponsor principal. \u00bb<\/p>\n\n\n\n

C\u2019est sous le slogan \u00ab We Go For Gold \u00bb que la marque de chocolat pr\u00e9f\u00e9r\u00e9e et l’\u00e9quipe favorite des Belges ont uni leurs forces. Pour le plus grand honneur de C\u00f4te d’Or. \u00ab Comme les Diables Rouges, C\u00f4te d’Or est pr\u00e9sente depuis longtemps dans le c\u0153ur des Belges, note Kelly Usewils. Et tout comme le football, le chocolat offre des moments intenses qui rassemblent. C\u2019est pourquoi tout comme tous les citoyens \u2013 et les joueurs \u2013, nous voulons plus que jamais viser l’or ! \u00bb Derri\u00e8re cette ambition se cache une machine promotionnelle impressionnante : les pr\u00e9sentoirs produits par POP Solutions font partie d’une large campagne m\u00e9dia 360\u00b0 qui comprend \u00e9galement des actions marketing en t\u00e9l\u00e9vision, en ligne, sur les m\u00e9dias sociaux mais aussi des promotions, des emballages en \u00e9dition limit\u00e9e, des concours et bien plus encore. Une campagne qui a d\u00e9but\u00e9 juste apr\u00e8s P\u00e2ques et qui se poursuivra jusqu’\u00e0 la fin du Championnat d’Europe, le 11 juillet.<\/p>\n\n\n\n

Un effet WAOUH garanti<\/h2>\n\n\n\n
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Gr\u00e2ce \u00e0 une surveillance m\u00e9ticuleuse de chaque display par POP Solutions et \u00e0 une communication transparente entre TMS, Mondel\u0113z International et POP, tous les supports de communication originaux sont d\u00e9sormais visibles dans toute leur splendeur chez Cora, Carrefour, Intermarch\u00e9, AD Delhaize et dans certaines stations-service. Et font le bonheur de tous ceux qui les installent ! \u00ab Les displays goodies r\u00e9alis\u00e9s par POP sont incroyablement beaux et c’est un plaisir de travailler avec ce type de mat\u00e9riel, confie Kenzo Putteneers, Field Promoter chez Mondel\u0113z International. J’aime placer ce genre de r\u00e9alisations percutantes. L\u2019effet est vraiment \u2018waouh\u2019, ce qui permet \u00e0 C\u00f4te d\u2019Or de faire la diff\u00e9rence aupr\u00e8s des consommateurs. \u00bb<\/p>\n\n\n\n

Curieux, vous aussi, de voir le r\u00e9sultat ? D\u00e9couvrez tous vos joueurs belges pr\u00e9f\u00e9r\u00e9s d\u00e8s maintenant en magasin !<\/p>\n\n\n\n

Mettez-nous au d\u00e9fi de vous faire sortir du lot !<\/a><\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Euro 2020 a \u00e9t\u00e9 report\u00e9 d\u2019une ann\u00e9e. Qu\u2019est-il advenu de tous les supports d\u2019affichage en carton des sponsors ? <\/p>\n","protected":false},"author":5,"featured_media":2420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-2419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-permanent"],"yoast_head":"\nPOP Solutions accompagne C\u00f4te d\u2019Or vers l\u2019or - POP Solutions<\/title>\n<meta name=\"description\" content=\"L\u2019Euro 2020 a \u00e9t\u00e9 report\u00e9 d\u2019une ann\u00e9e. 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