{"id":2488,"date":"2022-06-22T17:55:27","date_gmt":"2022-06-22T15:55:27","guid":{"rendered":"https:\/\/www.popsolutions.be\/klorane-en-pop-veroveren-apotheken-met-100-groen-pos-materiaal\/"},"modified":"2025-12-16T15:18:26","modified_gmt":"2025-12-16T14:18:26","slug":"klorane-et-pop-entrent-dans-les-pharmacies","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/klorane-et-pop-entrent-dans-les-pharmacies\/","title":{"rendered":"Klorane et POP entrent dans les pharmacies avec de la PLV 100% verte"},"content":{"rendered":"\n<p>Gr\u00e2ce \u00e0 une \u00e9l\u00e9gante vasque en carton, Klorane et POP Solutions d\u00e9montrent qu\u2019une PLV \u00e0 faible impact environnemental a plus que jamais sa place dans les pharmacies\u2026<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"719\" data-id=\"15593\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/03\/Capture-de\u0301cran-2025-03-12-a\u0300-10.57.58-1024x719.png\" alt=\"\" class=\"wp-image-15593\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/03\/Capture-de\u0301cran-2025-03-12-a\u0300-10.57.58-1024x719.png 1024w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/03\/Capture-de\u0301cran-2025-03-12-a\u0300-10.57.58-300x211.png 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/03\/Capture-de\u0301cran-2025-03-12-a\u0300-10.57.58-768x539.png 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/03\/Capture-de\u0301cran-2025-03-12-a\u0300-10.57.58.png 1450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>\u00ab&nbsp;Depuis janvier 2021, <a href=\"https:\/\/www.klorane.com\/be-fr\"><strong>Klorane<\/strong><\/a>, marque dermo-cosm\u00e9tique naturelle et \u00e9co-con\u00e7ue, revisite toute son offre de soins pour r\u00e9pondre aux attentes des consommateurs en termes de formule plus \u00ab&nbsp;clean&nbsp;\u00bb et de packagings \u00e9co-con\u00e7us, souligne Marie Del Col, Product manager de la marque aux Laboratoires Pierre Fabre. Nous favorisons aussi l\u2019agriculture biologique et 100% des cultures de nos actifs v\u00e9g\u00e9taux n\u2019impactent pas le renouvellement des plantes.&nbsp;\u00bb Alors lorsqu\u2019il s\u2019agit de r\u00e9aliser des supports de PLV pour la mise en valeur des produits Klorane dans les pharmacies et parapharmacies, le mot d\u2019ordre est l\u00e0 aussi naturalit\u00e9 et \u00e9coresponsabilit\u00e9.<\/p>\n\n\n\n<p>Ces valeurs, <a href=\"https:\/\/www.popsolutions.be\/fr\/durabilite\/\"><strong>POP Solutions, qui vient de d\u00e9crocher une m\u00e9daille d\u2019argent EcoVadis<\/strong><\/a> pour ses actions de RSE, les porte \u00e9galement. C\u2019est dire si Klorane et POP \u00e9taient faits pour travailler ensemble. Une rencontre qui a donn\u00e9 naissance, entre autres, \u00e0 une vasque 100% en carton labellis\u00e9 FSC.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Un pr\u00e9sentoir vert conforme \u00e0 l\u2019ADN de la marque<\/h2>\n\n\n\n<p>\u00ab&nbsp;Bien s\u00fbr, utiliser du plastique transparent aurait permis de mieux voir nos gels douche color\u00e9s, admet Marie Del Col. Mais cela ne correspondait pas \u00e0 notre ADN et nous voulions une solution plus verte. POP nous a alors propos\u00e9 d\u2019opter pour du carton plein 100% recycl\u00e9 et recyclable, tr\u00e8s robuste et de sur\u00e9lever et orienter le socle de sorte que l\u2019on voit mieux les flacons d\u00e9passer lorsque la vasque est pleine. \u00bb<\/p>\n\n\n\n<p>Utiliser du carton a aussi permis de mieux adapter le mat\u00e9riel PLV \u00e0 sa dur\u00e9e de vie en pharmacie. Et de r\u00e9duire les d\u00e9chets li\u00e9s \u00e0 la production. \u00ab&nbsp;C\u2019est un autre aspect qui nous pla\u00eet chez POP Solutions, poursuit la Product manager. Oph\u00e9lie, l\u2019Account de POP en charge de notre dossier a une tr\u00e8s bonne vue d\u2019ensemble de nos marques. Gr\u00e2ce \u00e0 cela, elle nous a propos\u00e9 de rassembler nos productions de displays pour diff\u00e9rentes marques sur une m\u00eame feuille de carton, ce qui non seulement \u00e9vite les d\u00e9chets mais permet de r\u00e9duire le co\u00fbt unitaire de nos pr\u00e9sentoirs. Et cela, c\u2019est un vrai plus.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Favoriser la PLV locale<\/h2>\n\n\n\n<p>Participer au d\u00e9veloppement local est un autre point d\u2019attention auquel la marque des Laboratoires Pierre Fabre est attach\u00e9e. \u00ab&nbsp;C\u2019est important pour nous de travailler avec des fournisseurs locaux qui sont sur la m\u00eame longueur d\u2019onde en termes de responsabilit\u00e9 soci\u00e9tale, ajoute Marie Del Col. Or POP r\u00e9alise la majorit\u00e9 de nos displays directement dans ses locaux. On appr\u00e9cie ce c\u00f4t\u00e9 one-stop shop. On perd beaucoup moins de temps. Et comme, en plus, notre stock est situ\u00e9 \u00e0 2&nbsp;km de leurs infrastructures, c\u2019est encore plus rapide&nbsp;!&nbsp;Il y a un vrai c\u00f4t\u00e9 peace of mind. \u00bb<\/p>\n\n\n\n<p>POP Solutions est le partenaire privil\u00e9gi\u00e9 des secteurs de la pharmacie et de la cosm\u00e9tologie gr\u00e2ce \u00e0 une gamme compl\u00e8te de produits&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u00e9sentoirs permanents circulaires en m\u00e9tal (<a href=\"https:\/\/www.popsolutions.be\/fr\/9-raisons-de-choisir-le-display-infinity-pour-votre-plv\/\"><strong>Lisez les 9 raisons de choisir Infinity<\/strong><\/a>)<\/li>\n\n\n\n<li>Displays en carton (counter display, shoebox, frame, floor display\u2026)<\/li>\n\n\n\n<li>Habillage PLV (r\u00e9glettes de segmentation, cubes lumineux\u2026)<\/li>\n\n\n\n<li>Mat\u00e9riel promo (lifesizer, wobbler, habillage Bancontact\u2026)<\/li>\n\n\n\n<li>Protections Covid (plexi, floorsticker, dispenser)<\/li>\n\n\n\n<li>Vitrines (vinyle, carton)<\/li>\n<\/ul>\n\n\n\n<p>V\u00e9ritable one-key-partner, nous imaginons, cr\u00e9ons et produisons dans nos locaux, sans interm\u00e9diaires, votre projet de PLV de A \u00e0 Z. <strong><a href=\"https:\/\/www.popsolutions.be\/fr\/contact-projet-plv\/\">Contactez-nous !<\/a><\/strong><\/p>\n\n\n<div class=\"text--center mt-s mb-s\">\n    <a href=\"#\" class=\"btn btn__download js-open-modal\" data-modal=\"brochureDownload\">\n        <div class=\"btn__download--icon\"><\/div>\n        <div class=\"btn__download--text\">T\u00e9l\u00e9chargez notre brochure Pharma<\/div>\n    <\/a>\n<\/div>\n\n<div class=\"modal modal--m\" data-modal=\"brochureDownload\" data-post-id=\"2488\">\n    <div class=\"modal__container\">\n        <div>\n    <div class=\"text--center mb-m\">\n        <h2 class=\"title mb-m\">T\u00e9l\u00e9chargez notre brochure Pharma<\/h2>\n        <div class=\"text--s\">\n            <p>T\u00e9l\u00e9chargez notre brochure et laissez-vous inspirer par nos r\u00e9alisations pharma !<\/p>\n\n        <\/div>\n    <\/div>\n\n    <form name=\"brochure\" method=\"post\" novalidate=\"novalidate\" id=\"brochure-form\" class=\"brochure__form\">\n\n    \n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_lastname\">Nom<\/label>\n            <input type=\"text\" id=\"brochure_lastname\" name=\"brochure[lastname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_firstname\">Pr\u00e9nom<\/label>\n            <input type=\"text\" id=\"brochure_firstname\" name=\"brochure[firstname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_email_form\">E-mail<\/label>\n            <input type=\"email\" id=\"brochure_email_form\" name=\"brochure[email_form]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label\" for=\"brochure_phone\">T\u00e9l\u00e9phone<\/label>\n            <input type=\"text\" id=\"brochure_phone\" name=\"brochure[phone]\" class=\"form__input\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_company\">Nom de l&rsquo;entreprise<\/label>\n            <input type=\"text\" id=\"brochure_company\" name=\"brochure[company]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_country\">Pays<\/label>\n            <select id=\"brochure_country\" name=\"brochure[country]\" class=\"form__input selectable\"><option value=\"belgium\">Belgique<\/option><option value=\"france\">France<\/option><option value=\"netherlands\">Hollande<\/option><option value=\"other\">Autre<\/option><\/select>\n                    <\/div>\n    <\/div>\n\n    <input type=\"hidden\" id=\"brochure_subject\" name=\"brochure[subject]\" value=\"POP Solutions - Brochure Pharma 2025\" \/>\n    <input type=\"hidden\" id=\"brochure_file\" name=\"brochure[file]\" value=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/12\/POP_Sector_Pharma_Final_26.pdf\" \/>\n\n    <div class=\"checkbox mb-m\">\n        <div class=\"text--xs mb-xxs\">Nous collectons vos donn\u00e9es afin de g\u00e9rer votre demande. Nous utilisons \u00e9galement votre e-mail pour vous adresser des informations concernant des produits &#038; services analogues \u00e0 ceux que vous demandez. 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