{"id":2491,"date":"2022-06-22T20:33:22","date_gmt":"2022-06-22T18:33:22","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=2491"},"modified":"2025-11-07T11:31:36","modified_gmt":"2025-11-07T10:31:36","slug":"facilite-le-test-du-fllow-paingone-en-magasin","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/facilite-le-test-du-fllow-paingone-en-magasin\/","title":{"rendered":"POP facilite le test du Fllow de Paingone en magasin"},"content":{"rendered":"\n<p class=\"has-text-align-center block__intro\"><strong><strong>Pour permettre aux consommateurs de tester confortablement le nouveau dispositif m\u00e9dical Fllow de Paingone, POP a con\u00e7u, entre autres, plus de 250\u00a0zones de d\u00e9mo multimat\u00e9riaux et 100\u00a0% circulaires.<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"500\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/destec3-pct9rmiowfx6lmtuaam3j8obcknwivqrlvglchww94.jpeg\" alt=\"\" class=\"wp-image-2495\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/destec3-pct9rmiowfx6lmtuaam3j8obcknwivqrlvglchww94.jpeg 715w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/destec3-pct9rmiowfx6lmtuaam3j8obcknwivqrlvglchww94-300x210.jpeg 300w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Migraines, douleurs du dos, des genoux, des mains, des \u00e9paules\u2026 <strong><a href=\"https:\/\/paingone.com\/be-fr\/\">Paingone<\/a><\/strong> est devenue, depuis 20 ans, l\u2019une des r\u00e9f\u00e9rences pour les apaiser gr\u00e2ce \u00e0 des solutions sans m\u00e9dicament. Une gamme de sept produits et quatre consommables, dont le tout nouveau Fllow.<\/p>\n\n\n\n<p>Fllow a \u00e9t\u00e9 sp\u00e9cialement con\u00e7u pour soulager les jambes lourdes et douloureuses. Pour son lancement, Paingone \u00e9tait \u00e0 la recherche de deux solutions PLV : l\u2019une pour pr\u00e9senter, expliquer et permettre de tester confortablement le dispositif en magasin et se rendre compte de ses bienfaits, l\u2019autre pour exposer et stocker l\u2019ensemble de la gamme des produits de sant\u00e9 de la marque chez les revendeurs en Belgique, en France et aux Pays-Bas. Au total, ce sont 254 zones d\u00e9mo, 190 meubles de marque et 1 000 totems qui ont \u00e9t\u00e9 imagin\u00e9s et fabriqu\u00e9s par POP.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Les 3 d\u00e9fis lanc\u00e9s \u00e0 POP<\/h2>\n\n\n\n<p>Pour r\u00e9pondre \u00e0 la demande de Paingone, POP a d\u00fb relever un triple d\u00e9fi&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Le timing\u00a0: l\u2019ensemble du mat\u00e9riel PLV devait \u00eatre pr\u00eat pour le lancement de la campagne publicitaire nationale en t\u00e9l\u00e9. La commande a \u00e9t\u00e9 produite et livr\u00e9e en 4 semaines.<\/li><li>Le nombre de produits \u00e0 valoriser\u00a0: 11 r\u00e9f\u00e9rences devaient prendre place dans les meubles de marque et le stock pour chacun des produits devait \u00eatre suffisant.<\/li><li>La hauteur\u00a0: les meubles ne pouvaient pas mesurer plus d\u20191,40\u00a0m\u00e8tre.<\/li><\/ul>\n\n\n\n<p>Pour r\u00e9soudre la triple \u00e9quation, POP a d\u00fb faire preuve de r\u00e9activit\u00e9 et de cr\u00e9ativit\u00e9. D\u2019autant que ce dernier \u00e9l\u00e9ment \u00e9tait tr\u00e8s important pour Paingone. \u00ab\u00a0Nous souhaitions que les meubles et les d\u00e9mo zones se d\u00e9marquent par leur cr\u00e9ativit\u00e9, confirme William Delloye, Brand Manager chez Distrinnov International, qui distribue la marque Paingone. Le prototype propos\u00e9 par POP a rapidement plu \u00e0 nos partenaires retail, ce qui a permis d\u2019avancer rapidement sur le projet. De plus, la proximit\u00e9 g\u00e9ographique avec POP a facilit\u00e9 les choses et a r\u00e9ellement aid\u00e9 \u00e0 ex\u00e9cuter rapidement et qualitativement l\u2019ensemble des supports. La collaboration s\u2019est d\u00e9roul\u00e9e sans encombre gr\u00e2ce au travail formidable des \u00e9quipes de POP et de Paingone.\u00a0\u00bb<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"715\" height=\"500\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/destec4-pcta2855z6fljbfidvkmnkdgj0exbztsecbq6u722w.jpeg\" alt=\"\" class=\"wp-image-2492\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/destec4-pcta2855z6fljbfidvkmnkdgj0exbztsecbq6u722w.jpeg 715w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/destec4-pcta2855z6fljbfidvkmnkdgj0exbztsecbq6u722w-300x210.jpeg 300w\" sizes=\"auto, (max-width: 715px) 100vw, 715px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Les solutions apport\u00e9es \u00e0 Paingone<\/h2>\n\n\n\n<p><strong>1. Une offre globale multimat\u00e9riaux<\/strong><\/p>\n\n\n\n<p>La structure de base, que ce soit pour les d\u00e9mo zones ou les meubles de marque, fait la part belle au m\u00e9tal. Les <a href=\"http:\/\/pop-solutions.app.staging.mvstud.io\/category\/permanent\/\"><strong>r\u00e9alisations en m\u00e9tal<\/strong><\/a> font partie de l\u2019approche circulaire que favorise POP aujourd\u2019hui afin de proposer \u00e0 ses clients une <strong><a href=\"https:\/\/www.popsolutions.be\/fr\/durabilite\/\">PLV permanente \u00e0 faible impact environnemental<\/a><\/strong>. A cela est venu s\u2019ajouter du plexi comme support de pr\u00e9sentation des produits et du PVC pour les panneaux de communication. Les totems automatiques, eux, ont \u00e9t\u00e9 con\u00e7us en carton.<\/p>\n\n\n\n<p><strong>2. Une approche one-stop shop<\/strong><\/p>\n\n\n\n<p>Toutes les \u00e9tapes de la production \u2013 cr\u00e9ation, 3D, prototype et fabrication\u00a0\u2013 ont eu lieu en un seul endroit. POP s\u2019est \u00e9galement charg\u00e9e de la livraison de toute la PLV aupr\u00e8s de la marque qui s\u2019est ensuite occup\u00e9e de l\u2019envoi vers ses partenaires retail. Une organisation <a href=\"https:\/\/www.popsolutions.be\/fr\/one-stop-shop\/\"><strong>one-stop-shop<\/strong><\/a> qui a permis d\u2019\u00e9viter les retards, le nombre d\u2019intervenants et les probl\u00e8mes de communication. Au final, un effet \u2018peace of mind\u2019 appr\u00e9ci\u00e9 par Paingone.<\/p>\n\n\n\n<p><strong>3. Une proposition locale<\/strong><\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 ses 15\u00a0000 m<sup>2<\/sup> d\u2019ateliers d\u00e9di\u00e9s \u00e0 la production de PLV et \u00e0 son <a href=\"https:\/\/www.popsolutions.be\/fr\/impression-digitale-in-house\/\"><strong>imprimerie digitale<\/strong><\/a> \u00e0 Nivelles, POP peut r\u00e9duire et respecter les d\u00e9lais de fabrication et de livraison (fini les commandes qui viennent de l\u2019autre bout du monde) et proposer \u00e0 ses clients des supports <em>made in<\/em> Europe, r\u00e9alis\u00e9s de mani\u00e8re locale.<\/p>\n\n\n\n<p>\u00ab\u00a0Flexibilit\u00e9, agilit\u00e9 et cr\u00e9ativit\u00e9 ont \u00e9t\u00e9 au c\u0153ur de notre collaboration avec POP, conclut William Delloye. Si je devais attribuer une note \u00e0 POP, ce serait un joli 8\/10.\u00a0\u00bb<\/p>\n\n\n\n<p><a href=\"https:\/\/www.popsolutions.be\/fr\/contact-projet-plv\/\"><strong>Mettez-nous au d\u00e9fi de vous faire sortir du lot !<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour permettre aux consommateurs de tester confortablement le nouveau dispositif m\u00e9dical Fllow de Paingone, POP a con\u00e7u plus de 250\u00a0zones de d\u00e9mo multi-mat\u00e9riaux et 100\u00a0% circulaires.<\/p>\n","protected":false},"author":5,"featured_media":2492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-2491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-permanent"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>POP facilite le test du Fllow de Paingone en magasin - 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