{"id":2727,"date":"2022-06-24T11:06:57","date_gmt":"2022-06-24T09:06:57","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=2727"},"modified":"2025-12-16T13:02:25","modified_gmt":"2025-12-16T12:02:25","slug":"les-retailers-et-la-plv","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/les-retailers-et-la-plv\/","title":{"rendered":"Retailers : et si vous adoptiez la PLV ?"},"content":{"rendered":"\n<p class=\"has-text-align-center block__intro\"><strong><strong><strong>La PLV n\u2019est pas r\u00e9serv\u00e9e qu\u2019aux marques. Les enseignes retail peuvent \u00e9galement en tirer un r\u00e9el b\u00e9n\u00e9fice. POP vous dit comment\u2026<\/strong><\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/img_2542-_bis-scaled-phltutqfz3ly59f1ur49xsxnx44gv0jedwocos4qko.jpeg\" alt=\"\" class=\"wp-image-2728\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/img_2542-_bis-scaled-phltutqfz3ly59f1ur49xsxnx44gv0jedwocos4qko.jpeg 800w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/img_2542-_bis-scaled-phltutqfz3ly59f1ur49xsxnx44gv0jedwocos4qko-300x188.jpeg 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/img_2542-_bis-scaled-phltutqfz3ly59f1ur49xsxnx44gv0jedwocos4qko-768x480.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Magasins de proximit\u00e9, supermarch\u00e9s ou hypers ont tout \u00e0 gagner en investissant dans une PLV efficace. Parce que des lin\u00e9aires engageants, une offre structur\u00e9e et la cr\u00e9ation d\u2019univers am\u00e9lioreront incontestablement l\u2019exp\u00e9rience client et d\u00e9clencheront immanquablement l\u2019achat.<\/p>\n\n\n\n<p>Si les grandes marques sont devenues adeptes de la publicit\u00e9 sur le lieu de vente, les retailers, eux, y trouvent tout autant leur int\u00e9r\u00eat. Gr\u00e2ce \u00e0 la PLV, ils peuvent&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>th\u00e9\u00e2traliser leurs lin\u00e9aires<\/li>\n\n\n\n<li>segmenter et mieux structurer les rayons<\/li>\n\n\n\n<li>mieux informer les clients<\/li>\n\n\n\n<li>mettre en avant plus efficacement certaines zones du magasin<\/li>\n\n\n\n<li>moderniser certains espaces<\/li>\n\n\n\n<li>guider plus efficacement le shopper<\/li>\n\n\n\n<li>mettre en avant les promotions qui font vendre<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019exemple Cora Concorde Luxembourg<\/h2>\n\n\n\n<p>Ces avantages, <a href=\"https:\/\/www.instagram.com\/coraconcorde\/\">Cora Concorde Luxembourg<\/a> peut d\u00e9sormais en profiter, avec succ\u00e8s. L\u2019hyper luxembourgeois souhaitait r\u00e9nover son espace Beaut\u00e9. Le rendre plus cosy, plus s\u00e9lectif, plus au go\u00fbt du jour en guidant plus efficacement les clients. Pour cela, il a fait appel au savoir-faire de POP Solutions.<\/p>\n\n\n\n<p>Ce ne sont pas moins de 224 m<sup>2<\/sup> qui ont ainsi \u00e9t\u00e9 remodel\u00e9s pour cr\u00e9er un tout nouvel univers. \u00ab&nbsp;Cora nous a donn\u00e9 carte blanche pour les propositions cr\u00e9atives et nous avons r\u00e9alis\u00e9 tout le projet de A \u00e0 Z, explique Marc Brassinne, Head of purchasing department chez POP. De la conception des divers \u00e9l\u00e9ments dans nos ateliers au placement en magasin. En deux nuits, neuf techniciens ont offert un nouveau visage \u00e0 l\u2019espace Beaut\u00e9.&nbsp;\u00bb<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" data-id=\"2734\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/13119_photo-plcmt-10092021_photo07-scaled-phlua5hsodr34brrrwpsw02gbldfsc155ovjbpkshs-1024x767.jpeg\" alt=\"\" class=\"wp-image-2734\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/13119_photo-plcmt-10092021_photo07-scaled-phlua5hsodr34brrrwpsw02gbldfsc155ovjbpkshs-1024x767.jpeg 1024w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/13119_photo-plcmt-10092021_photo07-scaled-phlua5hsodr34brrrwpsw02gbldfsc155ovjbpkshs-300x225.jpeg 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/13119_photo-plcmt-10092021_photo07-scaled-phlua5hsodr34brrrwpsw02gbldfsc155ovjbpkshs-768x575.jpeg 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/13119_photo-plcmt-10092021_photo07-scaled-phlua5hsodr34brrrwpsw02gbldfsc155ovjbpkshs.jpeg 1068w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" data-id=\"2731\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/pxl_20210917_193105292-scaled-phluac2o0803dli7phk6vgeohah0a7r9ilfxonb1a8-1024x767.jpeg\" alt=\"\" class=\"wp-image-2731\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/pxl_20210917_193105292-scaled-phluac2o0803dli7phk6vgeohah0a7r9ilfxonb1a8-1024x767.jpeg 1024w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/pxl_20210917_193105292-scaled-phluac2o0803dli7phk6vgeohah0a7r9ilfxonb1a8-300x225.jpeg 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/pxl_20210917_193105292-scaled-phluac2o0803dli7phk6vgeohah0a7r9ilfxonb1a8-768x575.jpeg 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/pxl_20210917_193105292-scaled-phluac2o0803dli7phk6vgeohah0a7r9ilfxonb1a8.jpeg 1068w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Y ont notamment \u00e9t\u00e9 install\u00e9s&nbsp;: des lightboxes pour fa\u00e7onner l\u2019univers et l\u2019ambiance, des abat-jour LED, des topboxes, des TG et des dessus de gondoles, des \u00e9tag\u00e8res, le tout essentiellement en bois pour valoriser, entre autres, le rayon green. Du m\u00e9tal et des toiles tendues r\u00e9tro\u00e9clair\u00e9es ont parfait le tout, toujours dans une optique de durabilit\u00e9.<\/p>\n\n\n\n<p>Pr\u00e9c\u00e9demment, POP avait d\u00e9j\u00e0 relook\u00e9 4 espaces Vins, bi\u00e8res et alcools pour Cora en Belgique. Avec pour objectif d\u2019en faire un espace premium dans lequel on trouvait, en outre, une borne interactive associant mets et vins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/crf-amenagement-rayon-2-phlsojxqmbqq0ktjozbaayye6ah7p1pywoh8pst4eg.jpeg\" alt=\"\" class=\"wp-image-2737\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/crf-amenagement-rayon-2-phlsojxqmbqq0ktjozbaayye6ah7p1pywoh8pst4eg.jpeg 800w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/crf-amenagement-rayon-2-phlsojxqmbqq0ktjozbaayye6ah7p1pywoh8pst4eg-300x188.jpeg 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/crf-amenagement-rayon-2-phlsojxqmbqq0ktjozbaayye6ah7p1pywoh8pst4eg-768x480.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi faire appel \u00e0 POP pour votre PLV retail&nbsp;?<\/h2>\n\n\n\n<p><strong>Pour l&rsquo;approche one-stop-shop<\/strong><\/p>\n\n\n\n<p>Comme l\u2019a soulign\u00e9 Marc Brassinne, POP con\u00e7oit et fabrique tout en un lieu unique. Les retards de livraison sont \u00e9vit\u00e9s, tout est sous contr\u00f4le en permanence, les probl\u00e8mes de communication sont r\u00e9duits tout comme le nombre d\u2019intervenants. Vous ne vous occupez de rien, nous nous occupons de tout. C\u2019est ce que nous appelons l\u2019effet \u00ab&nbsp;peace of mind&nbsp;\u00bb qui fait enti\u00e8rement partie de l\u2019ADN de POP.<\/p>\n\n\n\n<p><strong>Pour notre offre multi-mat\u00e9riaux<\/strong><\/p>\n\n\n\n<p>Notre volont\u00e9 : proposer des solutions solides et p\u00e9rennes. Pour cela, nous favorisons les mat\u00e9riaux durables comme le bois et le m\u00e9tal. Nous vous conseillons pour davantage d\u2019\u00e9coconception afin de diminuer au maximum l\u2019empreinte \u00e9cologique. Ainsi, nous avons par exemple d\u00e9velopp\u00e9 une gamme de pr\u00e9sentoirs modulables et circulaires&nbsp;: <strong><a href=\"https:\/\/www.popsolutions.be\/fr\/infinity-une-gamme-de-meubles-modulables-et-durables\/\">Infinity<\/a><\/strong>. Mais nous travaillons aussi le carton, y compris en 3D gr\u00e2ce \u00e0 la technologie exclusive <strong><a href=\"https:\/\/www.popsolutions.be\/fr\/une-plv-carton-100-waouh-grace-a-la-3d\/\">StackaWraps<\/a><\/strong>,&nbsp;et le bioplastique si tel est votre choix. Et cela pour que vos meubles, lin\u00e9aires, displays rivalisent toujours d\u2019imagination et d\u2019efficacit\u00e9.<\/p>\n\n\n\n<p><strong>Pour l\u2019approche locale<\/strong><\/p>\n\n\n\n<p>Toutes nos solutions sont con\u00e7ues de mani\u00e8re locale dans nos 15 000 m<sup>2<\/sup>&nbsp;d\u2019ateliers et dans notre imprimerie digitale. Et tous nos mat\u00e9riaux sont certifi\u00e9s&nbsp;made in Europe.<\/p>\n\n\n\n<p>Vous souhaitez vous d\u00e9marquer aupr\u00e8s de vos clients ? POP a toujours les meilleures solutions. <strong><a href=\"https:\/\/www.popsolutions.be\/fr\/contact-projet-plv\/\">Contactez-nous<\/a><\/strong> !<\/p>\n\n\n<div class=\"text--center mt-s mb-s\">\n    <a href=\"#\" class=\"btn btn__download js-open-modal\" data-modal=\"brochureDownload\">\n        <div class=\"btn__download--icon\"><\/div>\n        <div class=\"btn__download--text\">T\u00e9l\u00e9chargez notre brochure Brands &#038; Retail <\/div>\n    <\/a>\n<\/div>\n\n<div class=\"modal modal--m\" data-modal=\"brochureDownload\" data-post-id=\"2727\">\n    <div class=\"modal__container\">\n        <div>\n    <div class=\"text--center mb-m\">\n        <h2 class=\"title mb-m\">T\u00e9l\u00e9chargez notre brochure Brands &#038; Retail <\/h2>\n        <div class=\"text--s\">\n            <p>T\u00e9l\u00e9chargez notre brochure et laissez-vous inspirer par nos r\u00e9alisations brands &amp; retail !<\/p>\n\n        <\/div>\n    <\/div>\n\n    <form name=\"brochure\" method=\"post\" novalidate=\"novalidate\" id=\"brochure-form\" class=\"brochure__form\">\n\n    \n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_lastname\">Nom<\/label>\n            <input type=\"text\" id=\"brochure_lastname\" name=\"brochure[lastname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_firstname\">Pr\u00e9nom<\/label>\n            <input type=\"text\" id=\"brochure_firstname\" name=\"brochure[firstname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_email_form\">E-mail<\/label>\n            <input type=\"email\" id=\"brochure_email_form\" name=\"brochure[email_form]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label\" for=\"brochure_phone\">T\u00e9l\u00e9phone<\/label>\n            <input type=\"text\" id=\"brochure_phone\" name=\"brochure[phone]\" class=\"form__input\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_company\">Nom de l&rsquo;entreprise<\/label>\n            <input type=\"text\" id=\"brochure_company\" name=\"brochure[company]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_country\">Pays<\/label>\n            <select id=\"brochure_country\" name=\"brochure[country]\" class=\"form__input selectable\"><option value=\"belgium\">Belgique<\/option><option value=\"france\">France<\/option><option value=\"netherlands\">Hollande<\/option><option value=\"other\">Autre<\/option><\/select>\n                    <\/div>\n    <\/div>\n\n    <input type=\"hidden\" id=\"brochure_subject\" name=\"brochure[subject]\" value=\"POP Solutions - Brochure Brands &#038; Retail 2025\" \/>\n    <input type=\"hidden\" id=\"brochure_file\" name=\"brochure[file]\" value=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/12\/POP_Sector_-BrandsRetail_Final_26_compress.pdf\" \/>\n\n    <div class=\"checkbox mb-m\">\n        <div class=\"text--xs mb-xxs\">Nous collectons vos donn\u00e9es afin de g\u00e9rer votre demande. Nous utilisons \u00e9galement votre e-mail pour vous adresser des informations concernant des produits &#038; services analogues \u00e0 ceux que vous demandez. Si vous ne souhaitez pas recevoir de telles sollicitations, cochez la case ci-dessous :<\/div>\n        <label class=\"checkbox__box text--white\" for=\"brochure_cgv\">\n            <label for=\"brochure_cgv\" class=\"required\">Je m\u2019oppose \u00e0 ce que POP Solutions me propose par e-mail des produits &#038; services analogues \u00e0 ceux que j\u2019ai d\u00e9j\u00e0 demand\u00e9s.<\/label>\n            <input type=\"checkbox\" id=\"brochure_cgv\" name=\"brochure[cgv]\" required=\"required\" class=\"checkbox__input\" value=\"1\" \/>\n            <span class=\"checkbox__btn\"><\/span>\n        <\/label>\n    <\/div>\n\n    <input type=\"checkbox\" id=\"brochure_cgv2\" name=\"brochure[cgv2]\" required=\"required\" class=\"contact-cgv\" value=\"1\" \/>\n\n    <div class=\"text--center\">\n        <button type=\"submit\" id=\"brochure_submit\" name=\"brochure[submit]\" id=\"contact_submit\" class=\"btn btn--secondary\">Envoyer<\/button>\n    <\/div>\n    <div><label class=\"hidden\" for=\"brochure_form_timestamp\">Form timestamp<\/label><input type=\"text\" id=\"brochure_form_timestamp\" name=\"brochure[form_timestamp]\" class=\"hidden\" readonly=\"readonly\" \/><\/div>    <input type=\"hidden\" id=\"brochure_captcha\" name=\"brochure[captcha]\" \/><script type=\"text\/javascript\">\n              const recaptchaCallback_brochure_captcha = (e) => {\n                console.log('captcha call')\n                e.preventDefault();\n\n                grecaptcha\n                  .execute(\n                    '6Le2TPErAAAAAN39EieDU2sduQSQ3fw6C55XAymI', {\n                      action: 'captcha'\n                    }\n                  )\n                  .then(function (token) {\n                    document.getElementById('brochure_captcha').value = token;\n                    e.target.closest('form').requestSubmit();\n                  });\n              };\n\n              document.querySelector('#brochure_captcha').closest('form').querySelectorAll('[type=\"submit\"]').forEach((button) => {\n                button.removeEventListener('click', recaptchaCallback_brochure_captcha);\n                button.addEventListener('click', recaptchaCallback_brochure_captcha, false);\n              });\n            <\/script><style>\n                .grecaptcha-badge {\n                    display: none;\n                }\n            <\/style><input type=\"hidden\" id=\"brochure__token\" name=\"brochure[_token]\" value=\"caf4dc82ee4f00.DVK_NK6jC95L5v0SYOYfHhqE-spDf0g-Z57CmbiTp38.YjPUdcvTYY4TvJVrL65qbkLqqqJxSi1XON2S3M7MlgdSDfoE_vJb7Sankg\" \/><\/form>\n<\/div>\n\n<a href=\"#\" class=\"modal__close js-close-modal\" data-modal=\"brochureDownload\">\n    <svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\"x=\"0\"y=\"0\"viewBox=\"0 0 32 32\" style=\"enable-background:new 0 0 32 32;\" xml:space=\"preserve\" width=\"20\" height=\"20\" >\n        <g id=\"icon-x-close\">\n            <path fill=\"#ffffff\" d=\"M30.3448276,31.4576271 C29.9059965,31.4572473 29.4852797,31.2855701 29.1751724,30.980339 L0.485517241,2.77694915 C-0.122171278,2.13584324 -0.104240278,1.13679247 0.52607603,0.517159487 C1.15639234,-0.102473494 2.17266813,-0.120100579 2.82482759,0.477288136 L31.5144828,28.680678 C31.9872448,29.1460053 32.1285698,29.8453523 31.8726333,30.4529866 C31.6166968,31.0606209 31.0138299,31.4570487 30.3448276,31.4576271 Z\" id=\"Shape\"><\/path>\n            <path fill=\"#ffffff\" d=\"M1.65517241,31.4576271 C0.986170142,31.4570487 0.383303157,31.0606209 0.127366673,30.4529866 C-0.12856981,29.8453523 0.0127551942,29.1460053 0.485517241,28.680678 L29.1751724,0.477288136 C29.8273319,-0.120100579 30.8436077,-0.102473494 31.473924,0.517159487 C32.1042403,1.13679247 32.1221713,2.13584324 31.5144828,2.77694915 L2.82482759,30.980339 C2.51472031,31.2855701 2.09400353,31.4572473 1.65517241,31.4576271 Z\" id=\"Shape\"><\/path>\n        <\/g>\n    <\/svg>\n<\/a>    <\/div>\n    <a href=\"#\" class=\"modal__bg js-close-modal\" data-modal=\"brochureDownload\"><\/a>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La PLV n\u2019est pas r\u00e9serv\u00e9e qu\u2019aux marques. Les enseignes retail peuvent \u00e9galement en tirer un r\u00e9el b\u00e9n\u00e9fice. POP vous dit comment\u2026<\/p>\n","protected":false},"author":5,"featured_media":2750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-2727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-permanent"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retailers : et si vous adoptiez la PLV ? - POP Solutions<\/title>\n<meta name=\"description\" content=\"La PLV n\u2019est pas r\u00e9serv\u00e9e qu\u2019aux marques. Les enseignes retail peuvent \u00e9galement en tirer un r\u00e9el b\u00e9n\u00e9fice. POP vous dit comment\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.popsolutions.be\/fr\/les-retailers-et-la-plv\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailers : et si vous adoptiez la PLV ? - POP Solutions\" \/>\n<meta property=\"og:description\" content=\"La PLV n\u2019est pas r\u00e9serv\u00e9e qu\u2019aux marques. Les enseignes retail peuvent \u00e9galement en tirer un r\u00e9el b\u00e9n\u00e9fice. 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