{"id":3480,"date":"2022-07-05T15:02:29","date_gmt":"2022-07-05T13:02:29","guid":{"rendered":"https:\/\/www.popsolutions.be\/?p=3480"},"modified":"2025-12-16T15:07:53","modified_gmt":"2025-12-16T14:07:53","slug":"la-plv-de-brita-passee-au-filtre-de-pop-solutions","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/fr\/la-plv-de-brita-passee-au-filtre-de-pop-solutions\/","title":{"rendered":"La PLV de BRITA pass\u00e9e au filtre de POP Solutions"},"content":{"rendered":"\n<p class=\"has-text-align-center block__intro\"><strong><strong><strong><strong><strong><strong>Si BRITA optimise avec succ\u00e8s l\u2019eau du robinet, la marque souhaitait faire de m\u00eame avec sa publicit\u00e9 sur les lieux de vente. Pour offrir plus de clart\u00e9 \u00e0 sa gamme. R\u00e9cit d\u2019un pari gagn\u00e9.<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/07\/screenshot-2022-01-13-at-15.57.11-piyi12im7vrd48wpml153b2n63p7yq0c20slazva7k.png\" alt=\"\" class=\"wp-image-3481\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/07\/screenshot-2022-01-13-at-15.57.11-piyi12im7vrd48wpml153b2n63p7yq0c20slazva7k.png 900w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/07\/screenshot-2022-01-13-at-15.57.11-piyi12im7vrd48wpml153b2n63p7yq0c20slazva7k-300x200.png 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/07\/screenshot-2022-01-13-at-15.57.11-piyi12im7vrd48wpml153b2n63p7yq0c20slazva7k-768x512.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Le consommateur a d\u00e9sormais une vue plus claire, il est mieux guid\u00e9 et trouve ce dont il a besoin plus rapidement<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong><a href=\"https:\/\/www.brita.be\/fr_BE\/\">BRITA<\/a><\/strong>, ce n\u2019est pas seulement les c\u00e9l\u00e8bres carafes. Ce sont aussi plusieurs mod\u00e8les de cartouches filtrantes, des gourdes, des bouteilles ou encore des filtres pour ces derni\u00e8res. Bref, tout un assortiment de produits devant lequel les clients se trouvent parfois d\u00e9pourvus face au lin\u00e9aire de leur magasin.<\/p>\n\n\n\n<p>Pour davantage mettre en avant sa gamme, lui apporter plus de clart\u00e9 et rendre l\u2019exp\u00e9rience shopper plus fluide, BRITA \u00e9tait donc \u00e0 la recherche de solutions, notamment pour les rayons des Carrefour Hyper de Belgique. POP les lui a apport\u00e9es, en seulement six mois placement compris.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Une PLV claire comme de l\u2019eau de roche<\/strong><\/h2>\n\n\n\n<p>\u00ab&nbsp;Nous avons r\u00e9fl\u00e9chi avec BRITA aux solutions possibles, explique Oph\u00e9lie Borl\u00e9e, Account manager chez POP. Ensuite, nous avons propos\u00e9 un projet en 3D \u00e0 Carrefour, en phase avec la r\u00e9alit\u00e9 du terrain et les contraintes de production.&nbsp;\u00bb<\/p>\n\n\n\n<p>Parmi les solutions propos\u00e9es&nbsp;?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un logo plus clair et plus visible ;<\/li>\n\n\n\n<li>Une meilleure segmentation gr\u00e2ce \u00e0 l\u2019introduction d\u2019un code couleur et d\u2019une ic\u00f4ne pour chaque produit de la gamme\u00a0;<\/li>\n\n\n\n<li>Un placement des produits plus adapt\u00e9 en fonction des habitudes d\u2019achat\u00a0;<\/li>\n<\/ul>\n\n\n\n<p>\u00ab Le consommateur a d\u00e9sormais une vue plus claire, il est mieux guid\u00e9 et trouve ce dont il a besoin plus rapidement, explique Tiffany Vanlerberghe, Shelf optimization project manager CFR Hyper chez BRITA. Par exemple, les carafes sont plac\u00e9es bien en vue, sur le haut du meuble, car il s\u2019agit pour BRITA du point d\u2019ancrage de sa gamme. Le placement \u00e0 hauteur des yeux offre un plus grand potentiel pour des achats spontan\u00e9s et conqu\u00e9rir de nouveaux utilisateurs. Les cartouches, qui constituent des achats r\u00e9p\u00e9t\u00e9s, sont plac\u00e9es sous les carafes et dispos\u00e9es de telle mani\u00e8re que le client rep\u00e8re rapidement le type dont il a besoin. \u00bb<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/07\/brita_webpage-scaled-piyhq4ocbv3wicurwa5gljv2a7oc81334tjtwbx8g6-1024x525.jpeg\" alt=\"\" class=\"wp-image-3484\" srcset=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/07\/brita_webpage-scaled-piyhq4ocbv3wicurwa5gljv2a7oc81334tjtwbx8g6-1024x525.jpeg 1024w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/07\/brita_webpage-scaled-piyhq4ocbv3wicurwa5gljv2a7oc81334tjtwbx8g6-300x154.jpeg 300w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/07\/brita_webpage-scaled-piyhq4ocbv3wicurwa5gljv2a7oc81334tjtwbx8g6-768x394.jpeg 768w, https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/07\/brita_webpage-scaled-piyhq4ocbv3wicurwa5gljv2a7oc81334tjtwbx8g6.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>L\u2019avant\/apr\u00e8s parle de lui-m\u00eame\u2026<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Les \u00e9l\u00e9ments PLV du changement<\/strong><\/strong><\/h2>\n\n\n\n<p>Ce r\u00e9sultat a pu \u00eatre obtenu gr\u00e2ce \u00e0 la cr\u00e9ation de plusieurs types de PLV, en fran\u00e7ais et en n\u00e9erlandais, notamment&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 wobblers<\/li>\n\n\n\n<li>10 stop rayon<\/li>\n\n\n\n<li>9 fiches produits<\/li>\n\n\n\n<li>des rails strips de segmentation<\/li>\n\n\n\n<li>des barres de cloisonnement<\/li>\n\n\n\n<li>des glorifier et topcards<\/li>\n<\/ul>\n\n\n\n<p>Le tout dans une <strong><a href=\"https:\/\/www.popsolutions.be\/fr\/categorie-produit\/permanent\/\">approche multimat\u00e9riaux<\/a><\/strong> dont POP a le secret et en favorisant des solutions p\u00e9rennes en ligne avec l\u2019ADN de BRITA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>Une r\u00e9ponse unique et sur mesure<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>POP Solutions est aujourd\u2019hui le leader de la <strong><a href=\"https:\/\/www.popsolutions.be\/fr\/une-plv-pour-les-marques-et-les-retailers\/\">PLV pour le secteur du retail<\/a><\/strong>. Gr\u00e2ce, entre autres, \u00e0 son approche one-stop-shop et peace of mind qui garantit aux marques et aux retailers une prise en charge de A \u00e0 Z, une conception et une fabrication dans ses ateliers et son imprimerie situ\u00e9s en un seul lieu. Sans oublier des technologies uniques comme la <a href=\"https:\/\/www.popsolutions.be\/fr\/une-plv-carton-100-waouh-grace-a-la-3d\/\"><strong>technologie exclusive StackaWraps<\/strong><\/a>.<\/p>\n\n\n\n<p>\u00ab&nbsp;D\u00e8s le briefing, POP s&rsquo;est appropri\u00e9 le projet dans sa globalit\u00e9 et a su traduire nos objectifs en apportant des solutions cr\u00e9atives et efficaces en termes de ventes, confirme Tiffany Vanlerberghe, Shelf optimization project manager CFR Hyper chez BRITA. De la cr\u00e9a au placement en magasin, en passant par la production, nous avons pu compter sur un partenaire unique, capable de g\u00e9rer tout sous un m\u00eame toit.&nbsp;\u00bb<\/p>\n\n\n\n<p>Vous souhaitez vous aussi profiter d\u2019une PLV qui fait r\u00e9ellement la diff\u00e9rence&nbsp;? <strong><a href=\"https:\/\/www.popsolutions.be\/fr\/contact-projet-plv\/\">Mettez-nous au d\u00e9fi !<\/a><\/strong> <\/p>\n\n\n<div class=\"text--center mt-s mb-s\">\n    <a href=\"#\" class=\"btn btn__download js-open-modal\" data-modal=\"brochureDownload\">\n        <div class=\"btn__download--icon\"><\/div>\n        <div class=\"btn__download--text\">T\u00e9l\u00e9chargez notre brochure Brands &#038; Retail <\/div>\n    <\/a>\n<\/div>\n\n<div class=\"modal modal--m\" data-modal=\"brochureDownload\" data-post-id=\"3480\">\n    <div class=\"modal__container\">\n        <div>\n    <div class=\"text--center mb-m\">\n        <h2 class=\"title mb-m\">T\u00e9l\u00e9chargez notre brochure Brands &#038; Retail <\/h2>\n        <div class=\"text--s\">\n            <p>T\u00e9l\u00e9chargez notre brochure et laissez-vous inspirer par nos r\u00e9alisations brands &amp; retail !<\/p>\n\n        <\/div>\n    <\/div>\n\n    <form name=\"brochure\" method=\"post\" novalidate=\"novalidate\" id=\"brochure-form\" class=\"brochure__form\">\n\n    \n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_lastname\">Nom<\/label>\n            <input type=\"text\" id=\"brochure_lastname\" name=\"brochure[lastname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_firstname\">Pr\u00e9nom<\/label>\n            <input type=\"text\" id=\"brochure_firstname\" name=\"brochure[firstname]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_email_form\">E-mail<\/label>\n            <input type=\"email\" id=\"brochure_email_form\" name=\"brochure[email_form]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label\" for=\"brochure_phone\">T\u00e9l\u00e9phone<\/label>\n            <input type=\"text\" id=\"brochure_phone\" name=\"brochure[phone]\" class=\"form__input\" \/>\n        <\/div>\n    <\/div>\n    <div class=\"form__row\">\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_company\">Nom de l&rsquo;entreprise<\/label>\n            <input type=\"text\" id=\"brochure_company\" name=\"brochure[company]\" required=\"required\" class=\"form__input\" \/>\n                    <\/div>\n        <div class=\"form__item\">\n            <label class=\"form__label required required\" for=\"brochure_country\">Pays<\/label>\n            <select id=\"brochure_country\" name=\"brochure[country]\" class=\"form__input selectable\"><option value=\"belgium\">Belgique<\/option><option value=\"france\">France<\/option><option value=\"netherlands\">Hollande<\/option><option value=\"other\">Autre<\/option><\/select>\n                    <\/div>\n    <\/div>\n\n    <input type=\"hidden\" id=\"brochure_subject\" name=\"brochure[subject]\" value=\"POP Solutions - Brochure Brands &#038; Retail 2025\" \/>\n    <input type=\"hidden\" id=\"brochure_file\" name=\"brochure[file]\" value=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2025\/12\/POP_Sector_-BrandsRetail_Final_26_compress.pdf\" \/>\n\n    <div class=\"checkbox mb-m\">\n        <div class=\"text--xs mb-xxs\">Nous collectons vos donn\u00e9es afin de g\u00e9rer votre demande. Nous utilisons \u00e9galement votre e-mail pour vous adresser des informations concernant des produits &#038; services analogues \u00e0 ceux que vous demandez. 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