{"id":11328,"date":"2024-01-31T09:44:00","date_gmt":"2024-01-31T08:44:00","guid":{"rendered":"https:\/\/www.popsolutions.be\/lindt-prend-part-au-pick-and-mix-chez-colruyt\/"},"modified":"2025-04-30T14:39:51","modified_gmt":"2025-04-30T12:39:51","slug":"lindt-in-de-pick-mix-bij-colruyt","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/nl\/lindt-in-de-pick-mix-bij-colruyt\/","title":{"rendered":"Lindt in de Pick & Mix bij Colruyt"},"content":{"rendered":"\n

Van oktober 2023 tot januari dit jaar was de chocolade van Lindt d\u00e9 publiekstrekker in de Pick & Mix-rekken van alle 256 Colruyt-winkels in Belgi\u00eb en Luxembourg.<\/p>\n\n\n\n

\"\"
Lindt in de Pick & Mix bij Colruyt<\/strong><\/em><\/figcaption><\/figure>\n\n\n\n

Colruyt sloeg de handen in elkaar met premium chocolademerk Lindor om de populariteit van het Pick & Mix-concept te boosten, en dat in alle verkooppunten in Belgi\u00eb en Luxembourg. Het concept is even eenvoudig als leuk: shoppers kunnen uit een ruime keuze aan smaken en kleuren een eigen zakje of doosje luxueuze bonbons samenstellen \u2013 als cadeautje voor iemand anders, of gewoon om heerlijk zelf van te genieten.<\/p>\n\n\n\n

Om het nieuwe aanbod tijdens de feestdagen extra in de kijker te zetten, wendden Colruyt en Lindt zich tot POP Solutions. Het werd een succesvolle samenwerking tussen drie professionele partners die voor de volledige duur van het project zou blijven doorlopen. In de ontwerpfase stelde POP voor om de metalen gondolahoofden in de Colruyt-winkels aan te kleden met een constructie in kunststof van 3 millimeter dik met een digitale bedrukking, om zo de schapruimte netjes in te delen en het assortiment op een visueel aantrekkelijke manier te gedurende de looptijd van 4 maanden kunnen uitstallen. Twee prototypes werden telkens meerdere dagen getest in de winkel. Op basis van die testfase werd het gekozen model verder gefinetuned. In de zomermaanden ging het uiteindelijke model in productie in de eigen fabriek van POP in Nijvel.<\/p>\n\n\n\n

Naast de bekleding van de schapruimte was POP ook verantwoordelijk voor de productie van de ongeveer 100.000 kartonnen dozen en de railstrips met productinformatie. Midden september vertrouwde POP de complete installatie van de displays in de winkel toe aan jarenlange plaatsingspartner Profield. Dankzij een vlotte communicatie met de floormanagers werden alle 256 verkooppunten in twee weken tijd uitgerust met het nieuwe POS-materiaal \u2013 een recordtijd!<\/p>\n\n\n\n

Vrijwel onmiddellijk na de installatie was de boost in de verkoopcijfers van Lindt al merkbaar. Het merk gaf al aan de samenwerking te willen herhalen op andere sleutelmomenten door het jaar.<\/p>\n\n\n\n

Ook interesse in onze POS-oplossingen?<\/a><\/strong><\/p>\n\n\n\n

Start hier uw project!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Van oktober 2023 tot januari dit jaar was de chocolade van Lindt d\u00e9 publiekstrekker in de Pick & Mix-rekken van alle 256 Colruyt-winkels in Belgi\u00eb en Luxembourg. Colruyt sloeg de handen in elkaar met premium chocolademerk Lindor om de populariteit van het Pick & Mix-concept te boosten, en dat in alle verkooppunten in Belgi\u00eb en […]<\/p>\n","protected":false},"author":2,"featured_media":16100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178],"tags":[],"class_list":["post-11328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership-nl"],"yoast_head":"\nLindt in de Pick & Mix bij Colruyt - POP Solutions<\/title>\n<meta name=\"description\" content=\"Colruyt sloeg de handen in elkaar met premium chocolademerk Lindor om de populariteit van het Pick & Mix-concept te boosten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.popsolutions.be\/nl\/lindt-in-de-pick-mix-bij-colruyt\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lindt in de Pick & Mix bij Colruyt - POP Solutions\" \/>\n<meta property=\"og:description\" content=\"Colruyt sloeg de handen in elkaar met premium chocolademerk Lindor om de populariteit van het Pick & Mix-concept te boosten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.popsolutions.be\/nl\/lindt-in-de-pick-mix-bij-colruyt\/\" \/>\n<meta property=\"og:site_name\" content=\"POP Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/POPSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-31T08:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T12:39:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/02\/POP_Lindt@Colruyt_flou_OK.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"826\" \/>\n\t<meta property=\"og:image:height\" content=\"786\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laurie Brion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laurie Brion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/lindt-in-de-pick-mix-bij-colruyt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/lindt-in-de-pick-mix-bij-colruyt\/\"},\"author\":{\"name\":\"Laurie Brion\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/#\/schema\/person\/28bb9e851a6c871408622e8bffd200bb\"},\"headline\":\"Lindt in de Pick & Mix bij Colruyt\",\"datePublished\":\"2024-01-31T08:44:00+00:00\",\"dateModified\":\"2025-04-30T12:39:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/lindt-in-de-pick-mix-bij-colruyt\/\"},\"wordCount\":341,\"image\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/lindt-in-de-pick-mix-bij-colruyt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2024\/02\/POP_Lindt@Colruyt_flou_OK.jpeg\",\"articleSection\":[\"Partnership\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/lindt-in-de-pick-mix-bij-colruyt\/\",\"url\":\"https:\/\/www.popsolutions.be\/nl\/lindt-in-de-pick-mix-bij-colruyt\/\",\"name\":\"Lindt in de Pick & Mix bij Colruyt - 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