{"id":2429,"date":"2022-06-22T12:52:15","date_gmt":"2022-06-22T10:52:15","guid":{"rendered":"https:\/\/www.popsolutions.be\/we-go-for-gold-with-mondelez-international\/"},"modified":"2022-06-27T17:03:55","modified_gmt":"2022-06-27T15:03:55","slug":"we-go-for-gold-samen-met-mondelez-international","status":"publish","type":"post","link":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/","title":{"rendered":"We go for gold with C\u00f4te d’Or!"},"content":{"rendered":"\n

Het EK 2020 werd uitgesteld, maar wat met alle gadgetdisplays die afgewerkt klaarstonden? Dankzij een nauwe opvolging en slimme totaalaanpak zorgde POP Solutions ervoor dat Mondel\u0113z International dit jaar nog steeds kan uitpakken met indrukwekkende EK-displays in karton.<\/strong><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n
\n

In maart vorig jaar leverde de kartonafdeling van POP Solutions ruim 3.700 gadgetdisplays en 1.500 standees en photocalls voor Mondel\u0113z-merken C\u00f4te d\u2019Or en TUC. Toen het EK werd uitgesteld, schakelde POP snel: het opgeleverde materiaal werd zorgvuldig gestockeerd bij de logistieke partner van de klant en in februari 2021, op advies van POP, grondig nagekeken samen met alle betrokken partijen om te verzekeren dat het in perfecte staat zou zijn voor de uitgestelde lancering in april-mei.<\/p>\n<\/div>\n<\/div>\n\n\n\n

We go for gold<\/h2>\n\n\n\n

Voor C\u00f4te d\u2019Or was het extra belangrijk dat de lancering van de campagne vlekkeloos verliep. Het merk wacht al geruime tijd op de kans om samen te werken met de Rode Duivels. \u201cC\u00f4te d\u2019Or wilde al langer partner worden van de Belgische nationale ploeg, maar we wachtten op de kans om hoofdsponsor te worden,\u201d aldus Kelly Usewils, Shopper Activation Manager bij Mondel\u0113z International.<\/p>\n\n\n\n

Onder de slogan \u2018We Go For Gold\u2019 bundelen het favoriete chocolademerk en het favoriete team van de Belgen nu de krachten. En daar zijn ze bij C\u00f4te d\u2019Or erg blij om. \u201cNet als de Rode Duivels zit ook C\u00f4te d\u2019Or al lang in de harten van de Belgen. En net als voetbal biedt chocolade intense momenten die iedereen samenbrengen. We willen net als alle Belgen nu meer dan ooit voor goud gaan.\u201d Achter die ambitie zit een indrukwekkende machine: de gadgetdisplays van POP Solutions maken deel uit van een bredere 360-campagne met marketingondersteuning op tv en digitale en sociale media, promoties, limited edition-verpakkingen, wedstrijden en nog veel meer. De algemene campagne start vlak na Pasen en loopt tot het einde van het EK.<\/p>\n\n\n\n

In volle glorie<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Dankzij een nauwe opvolging door POP Solutions en een transparante communicatie tussen TMS, Mondel\u0113z International en POP zijn de oorspronkelijke gadgetdisplays nu in volle glorie te zien bij Cora, Carrefour, Intermarch\u00e9, AD Delhaize en geselecteerde benzinestations. En ze vallen alvast in de smaak bij installateurs. \u201cJullie gadgetdisplays zijn ongelofelijk knap en fijn om mee te werken. Ik hou ervan om zo\u2019n mooie, impactvolle realisaties te plaatsen. Zo kan ik echt mee het verschil maken,\u201d aldus Kenzo Putteneers, Field Promotor bij Mondel\u0113z International.<\/p>\n\n\n\n

Ook benieuwd naar het resultaat? Ontdek al uw favoriete spelers nu in de winkel!<\/p>\n\n\n\n

Neem contact op<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Het EK 2020 werd uitgesteld, maar wat met alle gadgetdisplays die afgewerkt klaarstonden? <\/p>\n","protected":false},"author":5,"featured_media":2421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[179],"tags":[],"class_list":["post-2429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-permanent-nl"],"yoast_head":"\nWe go for gold with C\u00f4te d'Or! - POP Solutions<\/title>\n<meta name=\"description\" content=\"Het EK 2020 werd uitgesteld, maar wat met alle gadgetdisplays die afgewerkt klaarstonden? We go for gold with C\u00f4te d'Or!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We go for gold with C\u00f4te d'Or! - POP Solutions\" \/>\n<meta property=\"og:description\" content=\"Het EK 2020 werd uitgesteld, maar wat met alle gadgetdisplays die afgewerkt klaarstonden? We go for gold with C\u00f4te d'Or!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/\" \/>\n<meta property=\"og:site_name\" content=\"POP Solutions\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/POPSolutions\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-22T10:52:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T15:03:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/photo-2021-06-02-19-22-23-2_header-p8f3zr4l8vd376wxh9bwcbc5bljllkahu2bvpq1h8o.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prince\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prince\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/\"},\"author\":{\"name\":\"Prince\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/#\/schema\/person\/95dce23efe92dfd0dff520185c56d1a2\"},\"headline\":\"We go for gold with C\u00f4te d’Or!\",\"datePublished\":\"2022-06-22T10:52:15+00:00\",\"dateModified\":\"2022-06-27T15:03:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/\"},\"wordCount\":427,\"image\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/photo-2021-06-02-19-22-23-2_header-p8f3zr4l8vd376wxh9bwcbc5bljllkahu2bvpq1h8o.jpeg\",\"articleSection\":[\"Permanent\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/\",\"url\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/\",\"name\":\"We go for gold with C\u00f4te d'Or! - POP Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/photo-2021-06-02-19-22-23-2_header-p8f3zr4l8vd376wxh9bwcbc5bljllkahu2bvpq1h8o.jpeg\",\"datePublished\":\"2022-06-22T10:52:15+00:00\",\"dateModified\":\"2022-06-27T15:03:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/#\/schema\/person\/95dce23efe92dfd0dff520185c56d1a2\"},\"description\":\"Het EK 2020 werd uitgesteld, maar wat met alle gadgetdisplays die afgewerkt klaarstonden? We go for gold with C\u00f4te d'Or!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#primaryimage\",\"url\":\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/photo-2021-06-02-19-22-23-2_header-p8f3zr4l8vd376wxh9bwcbc5bljllkahu2bvpq1h8o.jpeg\",\"contentUrl\":\"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/photo-2021-06-02-19-22-23-2_header-p8f3zr4l8vd376wxh9bwcbc5bljllkahu2bvpq1h8o.jpeg\",\"width\":800,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.popsolutions.be\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"We go for gold with C\u00f4te d’Or!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/#website\",\"url\":\"https:\/\/www.popsolutions.be\/nl\/\",\"name\":\"POP Solutions\",\"description\":\"Un site utilisant WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.popsolutions.be\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/#\/schema\/person\/95dce23efe92dfd0dff520185c56d1a2\",\"name\":\"Prince\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.popsolutions.be\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dcb6f460bcd4fd6c0c570d72a4e66cb6814e65ac05e8562fdb0a824ac713c4ce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dcb6f460bcd4fd6c0c570d72a4e66cb6814e65ac05e8562fdb0a824ac713c4ce?s=96&d=mm&r=g\",\"caption\":\"Prince\"},\"url\":\"https:\/\/www.popsolutions.be\/nl\/author\/prince\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"We go for gold with C\u00f4te d'Or! - POP Solutions","description":"Het EK 2020 werd uitgesteld, maar wat met alle gadgetdisplays die afgewerkt klaarstonden? We go for gold with C\u00f4te d'Or!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/","og_locale":"nl_NL","og_type":"article","og_title":"We go for gold with C\u00f4te d'Or! - POP Solutions","og_description":"Het EK 2020 werd uitgesteld, maar wat met alle gadgetdisplays die afgewerkt klaarstonden? We go for gold with C\u00f4te d'Or!","og_url":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/","og_site_name":"POP Solutions","article_publisher":"https:\/\/www.facebook.com\/POPSolutions","article_published_time":"2022-06-22T10:52:15+00:00","article_modified_time":"2022-06-27T15:03:55+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/photo-2021-06-02-19-22-23-2_header-p8f3zr4l8vd376wxh9bwcbc5bljllkahu2bvpq1h8o.jpeg","type":"image\/jpeg"}],"author":"Prince","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Prince","Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#article","isPartOf":{"@id":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/"},"author":{"name":"Prince","@id":"https:\/\/www.popsolutions.be\/nl\/#\/schema\/person\/95dce23efe92dfd0dff520185c56d1a2"},"headline":"We go for gold with C\u00f4te d’Or!","datePublished":"2022-06-22T10:52:15+00:00","dateModified":"2022-06-27T15:03:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/"},"wordCount":427,"image":{"@id":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#primaryimage"},"thumbnailUrl":"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/photo-2021-06-02-19-22-23-2_header-p8f3zr4l8vd376wxh9bwcbc5bljllkahu2bvpq1h8o.jpeg","articleSection":["Permanent"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/","url":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/","name":"We go for gold with C\u00f4te d'Or! - POP Solutions","isPartOf":{"@id":"https:\/\/www.popsolutions.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#primaryimage"},"image":{"@id":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#primaryimage"},"thumbnailUrl":"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/photo-2021-06-02-19-22-23-2_header-p8f3zr4l8vd376wxh9bwcbc5bljllkahu2bvpq1h8o.jpeg","datePublished":"2022-06-22T10:52:15+00:00","dateModified":"2022-06-27T15:03:55+00:00","author":{"@id":"https:\/\/www.popsolutions.be\/nl\/#\/schema\/person\/95dce23efe92dfd0dff520185c56d1a2"},"description":"Het EK 2020 werd uitgesteld, maar wat met alle gadgetdisplays die afgewerkt klaarstonden? We go for gold with C\u00f4te d'Or!","breadcrumb":{"@id":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#primaryimage","url":"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/photo-2021-06-02-19-22-23-2_header-p8f3zr4l8vd376wxh9bwcbc5bljllkahu2bvpq1h8o.jpeg","contentUrl":"https:\/\/www.popsolutions.be\/wp-content\/uploads\/2022\/06\/photo-2021-06-02-19-22-23-2_header-p8f3zr4l8vd376wxh9bwcbc5bljllkahu2bvpq1h8o.jpeg","width":800,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/www.popsolutions.be\/nl\/we-go-for-gold-samen-met-mondelez-international\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.popsolutions.be\/nl\/"},{"@type":"ListItem","position":2,"name":"We go for gold with C\u00f4te d’Or!"}]},{"@type":"WebSite","@id":"https:\/\/www.popsolutions.be\/nl\/#website","url":"https:\/\/www.popsolutions.be\/nl\/","name":"POP Solutions","description":"Un site utilisant WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.popsolutions.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Person","@id":"https:\/\/www.popsolutions.be\/nl\/#\/schema\/person\/95dce23efe92dfd0dff520185c56d1a2","name":"Prince","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.popsolutions.be\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dcb6f460bcd4fd6c0c570d72a4e66cb6814e65ac05e8562fdb0a824ac713c4ce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dcb6f460bcd4fd6c0c570d72a4e66cb6814e65ac05e8562fdb0a824ac713c4ce?s=96&d=mm&r=g","caption":"Prince"},"url":"https:\/\/www.popsolutions.be\/nl\/author\/prince\/"}]}},"_links":{"self":[{"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/posts\/2429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/comments?post=2429"}],"version-history":[{"count":2,"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/posts\/2429\/revisions"}],"predecessor-version":[{"id":3005,"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/posts\/2429\/revisions\/3005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/media\/2421"}],"wp:attachment":[{"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/media?parent=2429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/categories?post=2429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.popsolutions.be\/nl\/wp-json\/wp\/v2\/tags?post=2429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}