For brands, choosing the right in-store communication support is a powerful sales driver. Between temporary POS displays and permanent display stands, between eco-friendly cardboard and robust materials, each type of POS display responds to distinct commercial objectives. Advertising totems, counter displays, floor display stands, shelf-edge displays: the diversity of available formats requires a clear understanding of both uses and materials. POP Solutions explores the solutions that maximise the impact of your products in store.
The different types of POS displays (Point-of-Sale displays) include all communication supports used in stores to highlight products, such as display stands, advertising totems or promotional retail fixtures. Their role is to capture the customer’s attention and facilitate purchasing decisions by delivering clear messages in the competitive retail environment.
POS displays represent the final link in the communication chain between a brand and its consumers. They operate at the decisive moment when shoppers are physically facing the products and preparing to make a purchase decision.
These sales supports fulfil three complementary missions: increasing product visibility within crowded shelving, structuring the customer experience through clear signage, and influencing the final purchase decision by highlighting key selling arguments at the right moment.
From flyers displayed on counters to theatrical floor display stands, POS display formats adapt to every retail constraint. POP Solutions designs these different types of POS displays through five specialised design studios, combining multi-material technical expertise with a deep understanding of retail dynamics.
Temporary cardboard POS displays are ideal for short campaigns (promotions, product launches) thanks to their light weight, controlled cost and recyclability. Permanent POS displays, made from durable materials such as metal, wood or acrylic, are designed for long-term in-store presence. They provide robustness, premium brand presentation and resistance to intensive in-store handling.
Choosing between temporary and permanent POS displays determines how well the support aligns with your commercial objectives.
Cardboard POS displays dominate this category thanks to their excellent performance-to-cost ratio. Their rapid production allows brands to react quickly to seasonal opportunities. Their modular design simplifies transport and installation without requiring specific tools. At the end of their lifecycle, FSC-certified cardboard enters established recycling streams.
Permanent display stands made from metal, wood or composite materials are designed to remain in stores for several years, allowing the initial investment to be amortised over time. Their robust construction withstands the constraints of large retail environments. Their premium finishes such as lacquer coatings, screen printing or LED integration reinforce brand positioning and create a distinctive visual environment.
Campaign duration is therefore the first selection criterion: less than three months favours cardboard, while year-round presence justifies permanent materials.
Cardboard POS displays include a wide range of versatile formats such as:
Manufactured from FSC-certified cardboard, they combine lightness, unlimited graphic customisation and full recyclability, meeting responsible communication requirements without compromising visual impact in store.
Cardboard has therefore become the preferred material for promotional campaigns, balancing commercial performance with environmental awareness.
The advertising totem captures attention from a distance thanks to its height (1.5 m to 2 m). Its freestanding structure allows strategic placement in store hot spots. The counter display takes advantage of the decisive stage of the customer journey: the checkout area, where impulse purchases often occur. The flyer holder display keeps printed materials accessible while maintaining a neat visual presentation.
POP Solutions selects exclusively cardboard sourced from sustainably managed forests (FSC certification). This approach is part of the company’s EcoVadis Gold recognition, which confirms a strong commitment to environmental performance.
Our five design studios optimise structural engineering to reduce material usage without compromising strength. Assembly methods prioritise slot-fit structures instead of glue, making disassembly easier at the end of life. Cardboard display stands therefore become a communication medium fully aligned with brands’ CSR commitments.
A responsible POS display manufacturer integrates eco-design from the earliest design stage by selecting recyclable materials, optimising cutting layouts to reduce waste and favouring structures that can be easily dismantled. This approach, certified by labels such as EcoVadis Gold, ensures each support minimises its carbon footprint while maximising recyclability at the end of its lifecycle.
The environmental impact of a POS campaign is determined before production, during the structural choices made by the design office.
POP Solutions applies circular economy principles from the first sketch. Designers analyse dismantling possibilities to simplify end-of-life sorting. Slot-fit assembly replaces mixed glues that complicate recycling. Inks comply with the most demanding European standards.
POP Solutions holds the EcoVadis Gold medal, a recognition that places the company among the top 5% of certified companies worldwide in its sector. Quality Control and Sustainability teams verify the compliance of incoming materials (FSC traceability), audit manufacturing processes and monitor environmental performance indicators.
This transparency allows brands to measure their retail carbon footprint and communicate verified sustainability commitments to their customers.
The four most effective POS displays are the floor display stand (maximum visibility and storage capacity), the counter display (strategic positioning in checkout areas), the freestanding advertising totem (vertical communication in store aisles) and the shelf-edge display (transforming shelving into branded retail space). Each format responds to a specific objective depending on the commercial environment.
Optimisation relies on three levers: theatricalisation (creating a coherent brand universe), message hierarchy (placing priority information at natural eye level between 1.2 m and 1.6 m), and colour psychology to capture attention during the decisive first three seconds of the shopping journey. POP Solutions combines these elements through its design studios by selecting the most appropriate materials according to campaign duration.
Geographical proximity reduces production and delivery times, allowing industrial responsiveness to commercial opportunities. The production sites in Nivelles and Antwerp ensure optimal logistical flexibility to cover the Belgian market with short transport times. This location facilitates the co-creation of bespoke solutions with POP Solutions’ design studios and contributes to reducing carbon footprint, in line with the company’s EcoVadis Gold certification.
Need advice on choosing the different types of POS displays best suited to your commercial objectives? Contact POP Solutions to bring your projects to life and benefit from the expertise of our five specialised design studios.