What are the best cosmetic POS displays to showcase your products?

Key takeaways
• There is no single cosmetic POS display that can be considered “the best” in every situation: what matters is choosing the right display for the retail context.
• The best POS display is the one that showcases the product, fits seamlessly into the retail environment and supports the commercial objective.
• The right choice depends on the type of product, location, display duration, material and budget.
• POP Solutions designs every bespoke cosmetic display, from temporary displays to permanent retail furniture.

In the beauty industry, a product only sells if it gets noticed. The best cosmetic POS display is therefore not a single format: it is the display tailored to the product, the area of the store and the intended objective. This article helps you make the right choice, criterion by criterion.

What is a cosmetic POS display?

A cosmetic POS display is a point-of-sale advertising support designed to showcase beauty products in store. Whether a display, shelf dressing or dedicated retail furniture, it attracts attention, enhances the product and extends the brand image right through to the purchase.

POS and in-store information: two complementary tools in store

POS and in-store information work together, but in different ways. POS (point-of-sale advertising) showcases the product and encourages purchase, while in-store information (in-store communication) guides customers through the retail space and highlights prices, categories and promotions. One sells, the other guides: combining the two creates a smoother shopping journey.

Displays that reflect the beauty industry

The beauty sector, from make-up and skincare to fragrance, has its own distinctive codes: refined finishes, premium materials and carefully designed lighting. A cosmetic display must meet these expectations in order to reinforce the premium image of the brand.

Why invest in high-quality POS displays for your cosmetic products?

A well-designed POS display strengthens the visibility of your cosmetic products and encourages impulse purchases. A display that reflects the brand captures attention within seconds and supports the purchase decision. The benefits are numerous:

• The display strengthens the visibility of the product range on shelf, alongside dozens of competing brands.
• The product staging encourages impulse purchases as close as possible to the moment of decision.
• The support enhances the brand image and brings its universe to life in store.
• The POS display highlights offers and product launches at the most relevant moment.

Which cosmetic display should you choose for your products?

Each area of the store requires a different type of display. The right choice depends on the location and the objective. Here are the main solutions:

• The floor display, cosmetic gondola and dump bin capture shopper traffic in the aisles and make it possible to showcase large quantities of products.
• The shop-in-shop creates an immersive branded space and establishes a complete brand universe in store.
• Shelf dressing and anti-theft gate covers reinforce visual identity without changing the existing retail furniture.
• The counter display places a hero product within easy reach in the impulse purchase zone.
• Window stickers, wall banners and counter coverings dress retail surfaces, from storefront to counter, and display campaign visuals on a large scale.

From counter display to floor display: which format for which objective?

The format should reflect the ambition of the campaign: a counter display showcases an iconic product, while a floor display gives an entire range greater visibility during a product launch.

How to choose the best cosmetic POS display?

The best cosmetic POS display is selected by considering several essential criteria before even discussing design:

• The type of product determines the format and expected level of finish.
• The area of the store determines the size and type of display.
• The display duration determines whether a temporary or permanent POS display is more appropriate.
• The material and budget define the balance between impact, durability and cost.
• Consistency with the brand identity ensures that the display faithfully reflects its universe.

Designing a bespoke cosmetic POS display

Designing a bespoke cosmetic POS display means starting from your specific requirements rather than from a catalogue. POP Solutions’ design offices translate your brief into a tangible display solution, from the initial sketch through to manufacturing.

Bespoke POS displays: a complete range for your offers

Bespoke displays are available in a complete range of materials: FSC-certified cardboard for temporary campaigns, metal and wood for permanent installations, plastic for transparency and backlighting, and LEDs for product illumination. Each display can be customised to match the brand guidelines and showcase your launches and offers, from temporary solutions to durable retail furniture.

For recurring needs, modular POS displays make it possible to reuse the same display across several campaigns, as with the permanent display deployed for LVMH. You can also explore our dedicated cosmetic POS display page and our approach to designing effective POS displays.

Why entrust your cosmetic POS displays to POP Solutions?

POP Solutions brings the design, manufacturing and delivery of your displays together under one roof: one team and a single point of contact, from the first sketch through to in-store installation. Its five design offices in Amersfoort, Antwerp, Mechelen, Nivelles and Liège develop every project on a bespoke basis. Its EcoVadis Gold medal places the company among the top 5% of certified companies in its sector.

This expertise is backed by projects for beauty brands including Hairdis, LVMH, Nuxe, Caudalie and Lierac. Discover our cosmetic POS display projects.

Frequently asked questions

Which POS display should you choose to showcase make-up?

A counter display or make-up display showcases small-format products and testers within easy reach in the impulse purchase zone. For a complete range, a floor display provides greater visibility. The right choice depends on the number of SKUs and the intended in-store location.

Which materials should you choose for cosmetic POS displays?

FSC-certified cardboard is suitable for temporary campaigns, while metal and wood are ideal for permanent installations. Plastic provides transparency and backlighting, while LEDs illuminate the products. POP Solutions combines these materials within the same display according to usage, budget and brand identity.

Can a display be customised to match your brand?

Yes. Every display is designed according to the brand’s visual identity guidelines: colours, materials and finishes. POP Solutions supports this customisation from the initial brief through to delivery, ensuring the display remains faithful to the brand universe.

How much does a cosmetic display cost?

The price depends on the format, materials, volume and level of customisation. Bespoke displays are priced on a project-by-project basis: POP Solutions provides a tailored quotation rather than a standard price.

Looking for the right display to showcase your beauty products in store?

POP Solutions designs your bespoke cosmetic display, from the initial sketch through to delivery, with a single point of contact throughout. Its EcoVadis Gold medal reflects a concrete commitment to responsible practices. Contact our POS display experts to discuss your project.