Samsonite and POP Solutions: a key partnership for innovative POS Displays

At the beginning of 2024, Samsonite and POP Solutions, through its sister companies Kozmoz and Thinkerbell, initiated a collaboration driven by shared values of trust and creativity.

This partnership has already yielded impressive results through projects like the Summer Campaign 2024, Ecodiver and the children’s collection, showcasing POP Solutions’ expertise as a “one-stop shop” for sustainable and flexible point-of-sale (POS) solutions tailored to Samsonite’s needs.

Summer campaign 2024: highlighting Samsonite’s products

For its summer campaign, Samsonite aimed to showcase three bag models through seasonal POS displays. POP Solutions delivered two custom solutions:

• Wholesale Display: Made by Thinkerbell from compact cardboard, Dibond, and Plexiglas, this lightweight display was designed for easy transport and delivered flat-packed to optimize logistics.
• Retail Display: A premium, permanent option crafted by Kozmoz from high-end materials like metal and LED lighting. This durable display reflected the prestigious image of Samsonite’s boutiques, combining functionality and elegance.

Outcome: Samsonite received a complete solution tailored to the requirements of its diverse retail outlets, all within tight deadlines.

Ecodiver: Sustainable POS in the spotlight

For the pre-summer campaign, POP Solutions developed an eco-friendly wooden cube display, locally produced in Belgium in under a month. This solution reinforced Samsonite’s environmental commitments while ensuring optimal product visibility.

Outcome: A quick, visually striking, and brand-aligned solution that enhanced in-store impact.

More on this project

More on this project

A children’s collection created to captivate both children and their parents

For its children’s collection, Samsonite wanted to develop a permanent point-of-sale display designed to catch the eye of children. This task was entrusted to Kozmoz, our sister company, which designed a metal display unit that is playful, durable and tailored to the technical requirements of airport environments. The design incorporates an interactive game made from fire-retardant MDF, offering young visitors an engaging and immersive experience. The display has been rolled out across Europe, both in Samsonite stores and in other retail outlets such as GALERIA INNO and El Corte Inglés. Through an innovative and technically advanced approach, this concept delivers a point-of-sale solution that combines creativity, safety and sustainability, while keeping production costs under control.

The “one-stop shop” model: simplicity and efficiency

Our partnership enables us to offer innovative and customized solutions while optimizing costs thanks to our one-stop shop and multi-material expertise.

Erland Dellaert, Account Manager at Kozmoz, sister company of POP Solutions

POP Solutions positions itself as a one-stop shop, managing every stage of the POS process, from design to delivery.

Benefits for Samsonite :

1. A single point of contact: POP Solutions handles everything from cardboard to metal, wood, Plexiglas, and digital printing, simplifying project management.
2. Significant time savings: By eliminating the need to coordinate with multiple suppliers, POP streamlines logistics and shortens timelines.
3. Consistent quality: Centralized production ensures rigorous quality control at every step.

With POP Solutions, Samsonite can focus on its strategic priorities, confident that its POS needs are expertly managed.

Multi-material flexibility: tailored solutions for every need

POP Solutions excels in delivering customized solutions to meet its clients’ diverse needs, thanks to its mastery of various materials and manufacturing processes:

• Local or international production: Depending on requirements (quantities, timelines, ESG criteria, etc.), clients can choose between production in Belgium or abroad.
• Customization: Each solution is tailored to respect Samsonite’s budgetary and logistical constraints while maximizing in-store impact.

Whether for seasonal campaigns or permanent displays, POP Solutions adapts to every request.

The “peace of mind” effect: a trusted partnership

Working with POP Solutions, and its sister companies Kozmoz and Thinkerbell, gives Samsonite a true “peace of mind” experience, thanks to:

1. Reliability: Each project is managed end-to-end by a dedicated team, ensuring smooth execution.
2. Collaborative approach: Samsonite’s needs are always central to the creative process, with co-developed solutions that maximize relevance.
3. Long-lasting satisfaction: POP consistently meets Samsonite’s expectations across various cardboard and permanent POS projects, adhering to deadlines, budgets, and quality standards.

For Samsonite, partnering with POP Solutions is more than practical—it’s a strategic decision that enhances its ability to innovate while saving time and resources.

A bright future for Samsonite and POP Solutions

The partnership between Samsonite and POP Solutions goes beyond simple collaboration. It embodies a shared vision of creativity, sustainability, and efficiency. Beyond the Summer Campaign and Ecodiver, POP Solutions is working with Samsonite on multiple other projects, demonstrating its ability to turn ideas into impactful, tangible results.

Ready to benefit from one-Stop POS Solutions? Contact POP Solutions today and let us bring your ideas to life!