Press release
10 May 2023
Digital printing techniques have opened the door to a wider range of POS advertising solutions in terms of POS fittings, decoration and surface coverings, among other benefits.
Always on the lookout for innovative solutions for its customers, POP Solutions acquired printing house Picto Viva in 2020 and has since set up a digital printing team at its site in Nivelles.
Now, with the arrival of Christian Duyckaerts at POP Printing, POP Solutions is seeking to further enhance and diversify its point of purchase (POP) offering.
Christian Duyckaerts’ many years of expertise in retail communications and his experience in the printing industry in general make him a perfect addition to the POP Solutions management committee.
POP’s core business is geared towards brand visibility at the point of sale and creating new shopping experiences.
“This is where our digital printing department has an important role to play, making a vital contribution towards developing 360° visual communication for our clients. Whether for indoor or outdoor use, POP Printing creatively produces a wide range of solutions that enhance your point of sale and increase your brand visibility. As part of the group, we aspire to further expand the service we offer to our customers”, explains Christian Duyckaerts.
“We’re delighted to welcome Christian as head of our printing department. Under his leadership, this unit will become a centre of excellence for the benefit of our customers, whether brands or retailers. Christian already knows our teams well and our partnership is just the next step in a long career that we embarked on together. Welcome on board, Christian!”, says John Morent, CEO POP Solutions.
POP Printing is the digital printing department of POP Solutions. For over 15 years, the group has been developing solutions that enhance the visibility of companies and brands at the point of sale. Initially a manufacturer of cardboard POS materials, POP Solutions has also established a permanent POS materials division and its own digital printing unit, following a number of acquisitions, including Kozmoz.
With two production sites in Nivelles and Kontich, POP Solutions is now a major player in multi-material POS solutions in the Benelux.
POP Printing:
christian.duyckaerts@popprinting.be
Managing partner
+32 475/87 34 34
POP Solutions:
laurie.brion@popsolutions.be
MarCom manager
+32 476/ 92 96 26