Pierre Fabre encompasses nine iconic brands including Avène, Klorane and Ducray. The pharma group entrusted POP with its POS advertising over 50 times in 2021. Read on to learn why.
Pierre Fabre and POP Solutions first teamed up in 2015, with POP creating a few advertising materials and cardboard displays. A lot has changed since then. The pharmaceutical group has continued to grow, as has POP. We now offer metal POS materials, multi-material solutions and even window stickers.
What has not changed, however, is the trust that has built up between us over the years. For proof, look no further than the 60 or so projects that we designed together in 2021 alone – an achievement of which POP’s teams are justifiably proud.
“Being supported by the same account manager for each new project is a real advantage,” says Marie-Charlotte Bosse, Operational Marketing Director at Pierre Fabre. “Ophélie, our contact, is familiar with our brands, expectations and needs, which makes briefings and communication much easier.”
When it comes to pharma POS materials, POP offers no fewer than 17 fully customisable products. The difficult part is choosing. Or not, of course.
“Ophélie suggested that we reuse the same die-cut for different creations by different brands,” notes Marie-Charlotte. “This reduced the unit cost per display, which adds up to quite a saving!”
POP can handle the entire POS production cycle, from creation and design through to production in our workshops, POS fittings and even placement. Everything is dealt with under one roof. “This provides for greater flexibility and faster responses, while avoiding the costs of employing an external intermediary,” says Marie-Charlotte.
Over the past two years, the pandemic has led to a serious shortage of materials. POP pre-empted this problem by increasing its stock, allowing the company to adhere to delivery times while keeping costs under control. “So we weren’t affected by the shortage of materials and all the POS materials were delivered on time,” notes Marie-Charlotte with satisfaction.
With care for the environment being integral to its brands, the pharmaceutical group was looking for greener solutions. POP was able to offer fully recycled and recyclable displays made of solid cardboard, wooden displays and POS shelving, as well as permanent furniture complying with the latest eco-design standards, to boost the visibility of its new products.
Would you like to enjoy the same benefits as Pierre Fabre when it comes to your POS materials?