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The POS account manager is the link between your brand and our production teams, making sure your projects run smoothly from start to finish. They listen to your needs, coordinate internally, and stay involved right up to in-store installation. At POP Solutions, Ophélie Borlée has held this role for 17 years. Her story shows how experience, genuine connections, and a tight-knit team turn each project into a smooth collaboration.
Managing a POS project from start to finish means balancing budgets, tight deadlines, and lots of different stakeholders. It’s hard to feel at ease when every step brings new question marks. At POP Solutions, one role is all about making things easier: the POS account manager.
The account manager is the human link that turns each brief into a successful project. They understand your challenges, coordinate internal teams, and make sure everything stays on track. In short: their work allows you to move forward with peace of mind.
Ophélie Borlée has been doing exactly that for 17 years. She’s a perfect example of what POP Solutions is all about: listening, precision, and genuine connection.
So what does an account manager at POP Solutions actually do day-to-day? Ophélie keeps it simple: being there, being available, and paying attention at every stage.
It all starts with listening. Understanding your brand’s challenges, your budget, and your timeline. From those conversations, Ophélie turns your needs into clear briefs for our creative and production teams.
Once a project kicks off, she keeps things moving. She coordinates teams, tracks progress, and spots any adjustments before they become issues. Right through to delivery and in-store setup, she makes sure everything goes to plan.
This ongoing two-way connection between your and our teams means smoother progress, one single point of contact, and a relationship that grows stronger over time.
With her extensive background, Ophélie has in-depth knowledge of a variety of industries and their specific constraints. She’s become an expert in three areas: pharmaceuticals, toys, and beverages.
Each industry has its own specific demands. Pharma means sticking to regulations, focusing on product promotion, and making the most of limited available space. Toys need to grab kids’ attention while putting parents at ease. And premium drinks call for displays that feel elegant and high-end.
Her experience in the field allows Ophélie to anticipate constraints and suggest POS materials and formats that actually work. Plus: she knows how to balance creative ideas with budget realities and your brand identity.
What makes Ophélie happiest? Clients who keep coming back for more. Some have worked with her for years, returning season after season for new POS projects. That kind of loyalty says a lot about the trust they’ve built together.
That trust comes from staying close, says Ophélie. As she puts it:
I spend a lot of time with clients to stay as connected as possible.
Being hands-on makes all the difference. With Ophélie, brands know they can count on someone responsive, available, and attentive. Managing a client isn’t just a transactional setup: it’s about building something long-term. That’s the POP Solutions way, and Ophélie lives it every day.
Ophélie can deliver on our promise time and time again because she’s got a solid team to support her. Designers, layout artists, project managers, production staff, logistics teams: every single part of this chain matters.
One partnership sums it up nicely: the dynamic between Ophélie and Julie, the project manager. Ophélie handles the client side and translates needs; Julie coordinates production and keeps deadlines in check. They communicate constantly, which means they can adapt quickly to keep projects on course.
What really makes a difference? At POP Solutions everything happens under one roof. No outsourcing, no chasing down multiple contacts. Your entire project is managed in-house: more convenient for you, and it gives you far fewer things to worry about.
Strong relationships and a streamlined setup lead to one thing: POS displays that get results and make your brand shine in-store.
Some of Ophélie’s projects are prime examples of these results. Think several smart solutions built around pharmacy needs for Eucerin and Avène, or sleek displays that match the brand’s refined image for Nuxe. In toys, she’s helped Kidywolf create fun, eye-catching setups. And for Moët Hennessy, she managed the creation of materials that live up to an iconic champagne name.
Every project comes down to the same thing: understanding a brand’s identity and turning it into POS solutions that make sense. Our ongoing work with Pierre Fabre is another great example of how we can reach a stronger in-store presence while staying true to brand positioning.
At POP Solutions, peace of mind is not just a sales pitch. It’s a reality we build day after day, project after project, with people who care. The account manager role is at the heart of this: turning needs into solutions, challenges into opportunities, and projects into lasting partnerships.
Ophélie Borlée is living proof of our approach. With her experience, her closeness to clients, and the entire POP Solutions team to back her up, brands can move forward with total peace of mind. Because behind every great POS display, you’ll find the same mix: high standards, reliability, and genuine human connection.
Looking for a partner who’ll manage your POS projects with the same care and attention to detail? Find out how our teams can make your next project run smoothly.
How do I know if my project really needs a dedicated account manager?
As soon as your POS project involves multiple points of sale, different internal stakeholders, or specific regulatory constraints (such as in pharmacies), an account manager becomes essential. They handle the moving parts so you don’t have to. You save time, avoid mix-ups between teams, and can rely on someone who knows the full history of your project.
What happens if my account manager leaves the company during the project?
At POP Solutions continuity is guaranteed by a two-pronged approach. For one thing, our team sticks around. Ophélie’s been with us for 17 years, and that’s not by chance. Secondly, all project info is centralized and shared with a project manager. If someone did move on, the handover would be seamless thanks to proper documentation and our dual team setup. In short: you’d never have to start from scratch.
Can an account manager really understand the technical specifics of my industry (pharmaceuticals, beverages, toys)?
This is exactly what separates a specialist account manager from a generalist salesperson. At POP Solutions, account managers build real expertise in their industries. Ophélie knows pharmaceutical regulations (display standards, required info), premium beverage codes (quality materials, upscale look), and safety requirements for toys (stable structures, no small parts that come off). That industry knowledge means she often spots issues before you do.