Ready to launch a POS project? Our one-stop shop service takes the hassle and stress out of your project!
An effective POS display is not something you can just improvise. Showcasing your brand and product ranges requires a well-considered approach to achieve maximum impact. At POP, we’re experts at creating innovative, tailor-made sales displays. From original strategic thinking to production and distribution, we’re a reliable partner every step of the way. Follow our 5-step guide to get your next POS campaign off to a flying start!
The first important step in any sales campaign is to assess your needs and define clear objectives. Do you want to run a one-off campaign to launch a new range? Do you want to promote a specific product? Is your initiative part of a long-term strategy to build brand awareness and customer loyalty?
Depending on the outcome of this analysis, our team at POP Solutions will identify the resources needed to implement your POS campaign. Budget, minimum production quantities and the need for multilingual versions … we carefully examine all of the necessary elements to ensure the profitability of your project.
With one key partner taking charge of your project, you’ll benefit from a calm and coherent approach – it’s POP’s “peace of mind” effect!
To prepare the best possible POS solution, it’s vital that your product is fully understood. That’s why it’s so important to draw up an extensive and precise data sheet.
What are the product’s dimensions, shape and weight? Does it have any special features? How many items do you need to include to create an eye-catching display?
Careful analysis of this data will help us guide you towards the optimum medium to enhance your product’s strengths, while also factoring in any constraints. Whether it’s dedicated fittings, counter or floor displays, digital devices or a combination of materials, we’ll create the best POS solution for you.
Our expertise means that you don’t have to worry about the technical aspects of packaging, transport or distribution. What’s more, our range of delivery options is designed to simply your life – you can choose the level of assembly that suits you and your business.
Impactful visual communication delivers a clear, hard-hitting message that resonates with your target audience. That’s why a POS solution must be personalised and be harmonious with your brand’s identity and values.
During the crucial creative stage, it’s essential to ask yourself a few key questions. How can you gain new customers and boost sales? What values should you emphasise to increase brand awareness and loyalty? Which properties of the product should be highlighted to create an engaging shopping experience and make it stand out from the competition?
At POP Solutions, we create tailor-made POS displays and sales campaigns to showcase your brand and highlight its added value. Based on the information you provide, we’ll compose high-impact messaging based on material and production requirements.
Now it’s time to select the ideal material for your POS displays. Metal, cardboard, wood, bioplastics… POP guides you through a full and varied range of multi-material displays, including many environmentally friendly options, to find the one that’s right for you.
Do you want to reinforce your environmental credentials? Go green with our sustainable and 100% recyclable range.
The choice of materials also depends on the context of the action. Promotional or permanent? Indoor or outdoor? Depending on your business sector and POS, display durability is a key factor to consider. In the retail sector, for example, we recommend sturdy material, given the large volume traffic and potential damage from shopping trolleys or baskets. On the other hand, in the pharmacy and parapharmacy sector, higher-quality cardboard can be used as there is less risk of damage.
Anticipation is key to ensuring the success of your POS solution. Drawing up an accurate and realistic schedule will enable you to maintain your launch date. It must consider all stages of the process, from initial brainstorming to POS installation: 3D modelling, test of prototypes (Blanco), approval, production and, of course, distribution.
Be aware of time constraints. As an indication, the lead time is 6 weeks for a display produced in cardboard. It’s 8 weeks for a permanent piece of shop furniture designed in Europe or 12 to 14 weeks if it’s shipped from China.
At POP, we aim to take the stress out of your sales campaigns. All our departments are under one roof, which means we can control lead times and monitor your product at every stage of production. We guarantee that your project will run smoothly.
Planning a POS design can be complex, but with POP’s personalised support you’ll get the results you want without the stress and hassle.
Don’t wait any longer – contact our team today to start benefitting from the expertise at POP Solutions.