POP Solutions has yet another strength: In-house digital printing

With 15 in-house digital printing machines, POP Solutions can now print on all materials, including the most alternative and eco-friendly options.

Digital printing techniques have opened the door to a wider range of POS advertising solutions in terms of POS fittings, decoration or surface covering. And that’s not all.

Always on the lookout for innovative solutions for its customers, POP Solutions acquired printing house Picto Viva in 2020 and has since set up a Digital Printing team at its site in Nivelles. “POP’s services are now complemented by 15 machines, including die cutters,” explains Vincent Lefèvre, who heads up the five-strong Digital Printing team. “Incorporating in-house digital printing ensures that the entire display creation process runs smoothly. From scheduling to quality control, everything is dealt with under one roof. This is undoubtedly one of our strengths now as this type of service gives our customers great peace of mind.”

Over 100 different print materials

Digital printing has many advantages:

  • Rapid implementation
  • Unlimited choice of colours
  • Near-photographic quality
  • High degree of customisation
  • Less waste (chemicals, cardboard, etc.)
  • Wider choice of possible materials
  • Option to produce single copies
  • Highly competitive lead times
  • To name just a few!

“Digital printing is fast,” confirms Vincent. “And it makes it possible to print on new, more eco-friendly materials.” This dovetails with POP’s desire to promote environmentally friendly POS advertising, as evidenced by the company’s silver EcoVadis rating awarded in early 2021.

The fact remains that these sustainable materials are still fragile and more expensive. “But that doesn’t stop us offering our customers PVC-free vinyl, recycled forex or bioplastics,” says the head of POP’s Digital Printing team. “Customers are increasingly open to these materials. L’Oréal, for example, wants PVC-free vinyl for all its solutions.” What’s more, POP can print digitally on over 100 rigid or flexible materials, including wood, metal, plastic, plexiglass, forex, glass, fabric, textile, wallpaper and flags.

More than just POS solutions

Although POP’s Digital Printing team creates prints for POS advertising products such as displays and furniture, it can do even more, including window stickers, vehicle lettering, magnetic foils, tarpaulins, shop window decorations, and so on.

Our aim is always the same: to offer you a one-stop shop that limits the number of people involved, cuts costs and reduces the risk of delays. That’s POP’s ‘peace of mind’ effect!