Innovative 3D POS technology StackaWraps was a hit at the launch of PepsiCo’s new energy drink.
Cardboard displays to launch a new brand? Yes, but not just any displays. When HH Global France called in POP to assist with the French launch of Rockstar, the new product from drinks giant PepsiCo, Nicolas Jussy jumped at the opportunity.
“An exceptional launch calls for exceptional POS materials,” says the POP Account Manager. “That’s why we suggested theatralisation involving a cardboard display with hyper-realistic 3D elements created using StackaWraps, a patented, innovative and circular technology. POP is exclusive distributor in Belgium and a licensed partner in France, the Netherlands and Germany, so we can use this technology to benefit all our customers.”
Cans and totems were made in three dimensions and entirely from fully FSC-certified cardboard, based on simple 2D images.
“The result is hyper-realistic and stunning,” says Alexandre Rimbault, Senior Account Manager at HH Global. “They clearly have POP’s promised wow effect, and this approach is more sustainable and environmentally friendly than thermoforming.”
There is no need for plastic, so the technology complies fully with the circular approach guaranteeing the production of environmentally friendly POS materials. Furthermore, all the displays have a useful life of over six months.
As well as producing cardboard POS materials with guaranteed wow factor thanks to 3D, StackaWraps also offers the following benefits, making it an even more appealing solution:
“Another benefit, which applies to all POP products and services, is the peace of mind of our one-stop-shop approach,” points out Nicolas. “From creation to flat delivery, via 3D technology, prototyping, production, delivery and even on-site assembly if the customer so wishes, we take care of everything.”
For the new Rockstar energy drink, POP developed a whole universe with certain elements in 3D cardboard, all thanks to StackaWraps. Wondering what StackaWraps could do for your product?