Pierre Fabre wanted to develop targeted promotional tools to increase brand visibility among healthcare professionals, through effective and personalised e-sampling campaigns.
To meet this objective, we produced e-sampling mailings specifically aimed at doctors and pharmacists. The flyer was designed as a 2-in-1 format: it acts as both a leaflet and an envelope.
The recipient simply tears along the pre-cut side strips to open it and access the contents directly.
This clever format makes distribution easier while delivering a practical, high-quality experience—right down to the smallest details.
Thanks to our one-stop-shop approach, the entire project was handled in-house: from graphic design to the production of the materials and the packing of samples into each kit.
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