Pierre Fabre emailing

Pierre Fabre wanted to develop targeted promotional tools to increase brand visibility among healthcare professionals, through effective and personalised e-sampling campaigns.

To meet this objective, we produced e-sampling mailings specifically aimed at doctors and pharmacists. The flyer was designed as a 2-in-1 format: it acts as both a leaflet and an envelope.
The recipient simply tears along the pre-cut side strips to open it and access the contents directly.

This clever format makes distribution easier while delivering a practical, high-quality experience—right down to the smallest details.

Thanks to our one-stop-shop approach, the entire project was handled in-house: from graphic design to the production of the materials and the packing of samples into each kit.