Wellness Pet floor display
Sector
Pets
Year
2024
Distribution
Specialised shops in Germany
Customer need
The customer wanted a flexible display for WHIMZEES® by Wellness, its brand of natural dental treats for dogs, allowing customers to create their own assortment from the range.
The customer was looking for a durable display with a minimal ecological footprint.
Solution(s)
To meet this demand, the choice fell on a metal floor display with MDF panels featuring direct four-colour printing. PVC (Forex) was deliberately avoided as, despite being recyclable, it is energy-intensive and costly compared to more sustainable alternatives.
Thanks to its sturdy construction, the unit can be used for many years and in various ways.
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