Groupe SEB Tefal

Groupe SEB Tefal

Sector
FMCG
Year
2021
Distribution
cora hypermarkets in Belgium
Customer need

In connection with cora's loyalty programme, Groupe SEB wanted 32 displays to showcase its Tefal range.
Each display had to measure 120 x 80 cm and comprise three shelves and eight hooks. They also had to include POS fittings, topcards and segmentation rails.

Solution(s)

In the spirit of eco-design, we suggested an INFINITY model made of 100% recycled and recyclable metal and Made in Europe. These sturdy units can support heavy products and the rack structure means that the height of the shelves can be adjusted according to the size of the products displayed.
They are also very easy to assemble, dismantle and transport as 10 dismantled INFINITY units fit on two Euro pallets!
The POS fittings (communication panels and topcard) were all printed on fully FSC-certified cardboard, which is better for the environment than Forex.

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