D’Ieteren VW Arteon

D’Ieteren VW Arteon

Sector
Automotive
Year
2018
Distribution
The head office in Kortenberg (D'Ieteren test center)
Customer need

Showcase, in a specific area, the new VW Arteon for its launch in dealerships, while fitting in with the existing furniture.

Solution(s)

We devised and created a universe dedicated to this sporty saloon with a design structure topped with the logo and surrounded by a luminous arch.
POP Solutions also placed a carpet and structures housing illuminated banners to bring the display together.

The result was an attractive and elegant design, in keeping with the car itself!

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