Our client wanted a display to launch Ellia essential oils in Belgium and France, with the oils being produced by the parent company in the UK.
The parent company had supplied a cheap thermoformed plastic display at odds with the high-quality, 'natural' image the client wanted to convey for the brand.
POP was challenged to come up with a more suitable version!
We suggested this more stylish wooden version with clearer, more comprehensive communication on a forex shelf.
POP also won over the French retailers, with our client ordering more of the displays than initially planned!
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