Distrinnov Int.   Ellia
Distrinnov Int.   Ellia
Distrinnov Int.   Ellia
Distrinnov Int.   Ellia

Distrinnov Int. Ellia

Sector
Retail (household appliances)
Year
2019
Distribution
Household appliance stores in Belgium (e.g. MediaMarkt, Krefel, Vanden Borre) and France (Boulanger)
Customer need

Our client wanted a display to launch Ellia essential oils in Belgium and France, with the oils being produced by the parent company in the UK.
The parent company had supplied a cheap thermoformed plastic display at odds with the high-quality, 'natural' image the client wanted to convey for the brand.

POP was challenged to come up with a more suitable version!

Solution(s)

We suggested this more stylish wooden version with clearer, more comprehensive communication on a forex shelf.

POP also won over the French retailers, with our client ordering more of the displays than initially planned!

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