- dermocosmetics
- food supplements
- hygiene
- wellness
- sun care
- baby products
These bespoke supports guide the customer journey, reinforce pharmaceutical advice and optimise brand visibility. POP Solutions designs and manufactures your pharmacy displays through five European design offices and FSC- and PEFC-certified materials. A commitment recognised by EcoVadis Gold certification.
What are pharmacy POS displays and what are they used for?
Pharmacy POS displays include all communication supports installed at the point of sale to highlight parapharmaceutical products. They guide the customer journey, support pharmacists’ advice and strengthen brand visibility among patient-consumers.
A specific retail environment
The pharmacy point of sale combines two dynamics: a healthcare environment and a retail space. Customer flows mix patients (prescription medicines) and shoppers (parapharmaceutical products). Pharmacy displays must respect this duality: discretion in sensitive areas, impact in self-service zones.
Space is limited and product ranges are extensive, creating strong constraints in terms of optimisation and information hierarchy. Regulatory requirements within the sector impose quality materials, responsible communication and reinforced traceability for product claims.
The parapharmaceutical brands concerned
The parapharmaceutical sector includes:
- dermocosmetics (brands sold in pharmacies, distinct from beauty retail brands)
- food supplements
- hygiene
- wellness
- sun care
- baby products
These laboratories invest heavily in POS displays to stand out on shelf against mass-market brands. Important: this offer strictly excludes prescription medicines, which are subject to different regulations.
Which pharmacy displays do we offer?
POP Solutions designs a complete range of supports for every area of the point of sale:
- window stickers and storefront decoration
- permanent shelf furniture
- temporary cardboard displays
- and shelf dressing (signage).
This offer covers all activation needs for parapharmaceutical laboratories according to an exterior → shelf → counter customer journey.
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Window graphics and storefront communication
Window graphics capture external traffic before customers even enter the store. These customised adhesive vinyl films transform storefronts into branded communication supports. POP Solutions offers a range of adaptable standard window graphics as well as fully bespoke creations tailored to your specifications.
We also master 3D storefront decoration with suspended elements and staging, creating immersive environments that stand out from standard solutions. These activations support seasonal highlights and product launches.
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Counter displays and permanent pharmacy furniture
Pharmacy counter displays leverage the dispensing area to trigger impulse purchases. Compact formats in PEFC-certified wood, FSC cardboard, plastic or metal showcase a limited range in direct connection with pharmaceutical advice.
Permanent pharmacy furniture anchors brands sustainably on shelf. Our bespoke corners transform pharmacy gondolas into clearly identifiable branded spaces: powder-coated metal structures, PEFC-certified wood finishes and integrated LED lighting depending on the concept. This solution is ideal for laboratories investing long term in the point of sale, with high product turnover and strong aesthetic requirements.
Discover our permanent display range for long-term activations.
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Pharmacy cardboard POS displays and temporary activations
Temporary pharmacy displays support the sector’s seasonal highlights: back-to-school (anti-lice products, vitamins), summer (sun care), winter (immunity). Our FSC cardboard floor displays and impulse bins enable large-scale deployment with controlled costs. These promotional display stands optimise retail floor space during campaigns. High-definition digital printing, precision cutting and intuitive assembly without tools. The rapid rotation of these supports follows the pace of product launches and adapts to storage constraints. Our Nivelles design office develops each concept by integrating creative briefs, logistics constraints and sell-out objectives. From prototype to deployment, we support laboratories in optimising their seasonal visibility.
Explore our digital printing solutions for your temporary campaigns.
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Shelf dressing and visibility solutions
Shelf dressing guides the shopper’s eye and theatricalises product launches. Our shelf label holders optimise pricing information and enable promotional highlighting. Brochure holders facilitate pharmaceutical advice by making technical documentation easily accessible. Electrostatic posters, repositionable without glue, offer a cost-effective alternative to counter coverings for brands with limited budgets. These visibility solutions adapt to space constraints and product rotation within the parapharmaceutical sector.
How does POP Solutions design your bespoke pharmacy POS displays?
Our five design offices (Amersfoort, Antwerp, Mechelen, Nivelles, Liège) design each support by integrating brand briefs, point-of-sale constraints (particularly limited space versus extensive product ranges), eco-designed materials and field deployment. A “We think, design, produce” approach from concept to installation.
Multi-material expertise and responsible manufacturing
- FSC cardboard for temporary activations
- PEFC-certified wood and metal for permanent furniture
- recycled plastics for accessories
- vinyl for window graphics
The choice depends on the intended use and activation strategy. Our two production sites (Nivelles and Antwerp) guarantee short supply chains and full traceability. FSC and PEFC certifications on our materials, our EcoVadis Gold medal (top 5% of certified companies in the sector) and our more than 1,000 photovoltaic panels demonstrate a concrete commitment towards more responsible POS displays. This approach responds to laboratories’ growing expectations regarding CSR and carbon footprint reduction.
A one-stop-shop approach
From sketch to deployment, our teams coordinate every stage: design, prototyping, production, logistics and installation. A single point of contact simplifies project management and accelerates lead times. Our sector expertise allows us to anticipate the specificities of the retail pharmacy environment: regulatory constraints, customer flows, space optimisation and seasonal activations. This field knowledge fuels the creativity of our concepts and guarantees their commercial effectiveness.
For personalised support, discover the expertise of Ophélie, our pharmacy-specialised account manager, who will guide you through your sector-specific projects.
FAQ: your questions about pharmacy POS displays
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What is a pharmacy display?
A pharmacy display is a POS support designed to showcase a product or product range within the retail environment. It may be temporary (cardboard) or permanent (wood, metal, plastic), installed on counters, shelves or traffic areas.
Its design complies with the specific constraints of the parapharmaceutical sector and healthcare environments.
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What is a pharmacy gondola?
A pharmacy gondola refers to the central shelving unit displaying self-service parapharmaceutical products. POP Solutions designs gondola dressings and wall shelf dressings to transform these spaces into identifiable branded corners, optimising product visibility and customer journeys at the point of sale.
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What is pharmacy checkout POS?
Pharmacy checkout POS includes supports installed in the dispensing area: counter displays, stickers and electrostatic posters. These formats leverage customer waiting time and stimulate impulse purchases for fast-moving parapharmaceutical products, in synergy with pharmaceutical advice.
Are you looking for a partner to optimise your pharmacy visibility? Our teams design bespoke POS supports, from creation to deployment. Contact us to discuss your project.