Klorane floor display (Pierre Fabre)
Sector
Pharma
Year
2021
Distribution
Pharmacies in Belgium
Customer need
Suggest environmentally friendly POS materials for dermo-cosmetic brand Klorane with a view to meeting consumer expectations in terms of cleaner formulas and eco-designed packaging.
Solution(s)
POP opted for an elegant and very sturdy bowl-shaped display made of fully recycled and recyclable solid cardboard. The base can be raised and angled so that the bottles are more visible when the display is full.
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