ISDIN Counter display
For the launch of its Flavo-C Intense Serum, ISDIN wanted to develop a premium counter display that would showcase this new product and give it strong visibility in pharmacies.
The main challenge was to create a compact yet eye-catching solution that would present the products attractively without taking up too much of the limited counter space.
POP Solutions supported ISDIN throughout the development of the display, from the initial blank prototype and technical drawing through to production.
The chosen solution was a cardboard structure with an Airpress finish and gloss lamination, giving the display a high-quality look in keeping with the product’s premium positioning. Its compact format accommodates the serums while maximising their visibility on the counter. The display was produced with two header cards, one in French and one in Dutch, to suit different points of sale across Belgium.
The displays were assembled by POP Solutions and delivered in protective sleeves, ready to be installed in pharmacies.
Thanks to a responsive approach and close project follow-up, POP Solutions completed the project in just three weeks, in line with the product launch schedule.
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