La Laitière theatralisation (Lactalis Nestlé)
Sector
FMCG
Year
2018
Distribution
Fresh produce departments of Carrefour Group hypermarkets
Customer need
Showcase fresh products from Nestlé’s La Laitière brand outside a store’s traditional refrigerated area.
Solution(s)
Theatralisation and POS fittings of fridges using tarpaulins.
Floor stickers and re-board structure.
In-store reminders of Above The Line communication.
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