The client was seeking a premium display to showcase various fragrances from the LVMH portfolio, ensuring maximum visibility at the point of sale.
POP Solutions designed and produced an exclusive, high-end floor display made of painted metal, featuring an anti-theft glorifier available in three versions, each tailored to a specific perfume format.
20 units have already been deployed across several Ici Paris XL stores, providing optimal visibility for Gentleman Society, Givenchy’s latest men’s fragrance.
Once the Givenchy campaign concludes, POP will recover the displays, perform a full rebranding, and redeploy them to highlight another brand in the group — avoiding the need to produce new fixtures.
From initial design plans to in-store rollout, followed by retrieval, rebranding, and redeployment, POP Solutions orchestrates every stage of the project.
This model is part of a reuse-driven approach aimed at extending the display's lifecycle while optimising resources and providing a sustainable, flexible solution for showcasing products.
An innovative approach that combines eco-responsibility and in-store effectiveness!
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