Moët Hennessy aimed to strengthen its presence in the highly competitive Spritz market and boost brand awareness for Chandon Garden Spritz among Belgium’s premium clientele. The objective was to create a unique interactive experience that reflects the product’s DNA, highlights the natural and distinctive character of its ingredients, and communicates its lower alcohol content. The brand sought to deliver an immersive activation aligned with the expectations of a discerning audience — one that values subtle pleasure and discovery — to drive sales and engage consumers through an educational and impactful presentation.
POP Solutions designed and produced a premium display unit in lacquered MDF, featuring a 5 mm Forex communication panel detailing the Chandon Garden Spritz experience and product attributes. A dedicated glorifier space, enhanced with 3D brand lettering, showcases the bottle and maximizes visibility. The base, crafted in Plexiglas, includes two shelves for upright bottle presentation.
Three polycarbonate domes with top openings present the product’s key ingredients: black pepper, cardamom, and chamomile. To elevate the overall impact, perimeter LED lighting around the glorifier and beneath the unit adds a refined touch and enhances visual appeal.
A bespoke showcase that fully embodies the art of Spritz — Chandon style.
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