To boost the visibility of its “Kids” collection, Samsonite aimed for more than a standard promotional campaign. The objective was to create a long-term, in-store presence through a high-impact, permanent display. The goal: catch the eye of children with a fun design and incorporate a playful, interactive element into the large display model.
To ensure consistent brand presentation across all retail spaces, Samsonite also sought to define a new standard for its premium displays.
The display needed to showcase the entire Samsonite Kids range — including backpacks and Dream2Go suitcases — while being visually engaging and robust enough for high-traffic areas such as airports.
Our sister company, Kozmoz, developed a bespoke, fun, and high-quality interactive display. Initially designed in wood, the unit was quickly re-engineered with a metal structure to meet durability standards required in airport retail environments. The interactive game integrated into the large display was built from fire-retardant MDF to meet safety regulations.
This fully tailor-made project was developed in close collaboration with the client, allowing for precise alignment with brand and operational requirements. As part of a Europe-wide rollout, we manufactured, assembled and delivered 50 large interactive displays and 100 smaller versions (without the game). These were installed across Samsonite stores and department stores, ensuring maximum brand visibility and delivering an immersive in-store experience for young customers.
From creative concept and technical development to prototyping, production, and final assembly — Kozmoz handled every stage of the project. By combining creative insight with technical expertise, our team delivered an innovative, high-quality concept — all within a tightly managed budget.
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