Create a customer experience around the Rowenta brand in the small household appliances department.
Allow consumers to try out the products on display and provide them with a range of information (via screens, QR codes and other sales tools).
Development and placement of a shop-in-shop .
Metal structure, Forex POS fittings and LED lighting gave consumers a real Rowenta brand experience.
It sounds like a textbook case. When they imagined setting up the first 20-m2 shop-in-shop dedicated to Rowenta products in the Mont-Saint-Jean hypermarket, Groupe SEB and Carrefour Belgium had no idea that the corner designed and built by POP Solutions would become a best practice across Europe.
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