To celebrate the 20th anniversary of the Vinoperfect Serum, the client wanted to implement an effective visibility strategy in pharmacies and parapharmacies. The goal was to highlight this flagship product, strengthen its positioning, and maximize its impact on consumers.
To meet this need, they chose two types of window stickers: a standard version with XL stickers for immediate visibility, and a custom solution featuring window covering and POS counter fittings, offering a more immersive and tailored presentation suited to the specific characteristics of each point of sale.
Our mission was to ensure the production and installation of visibility solutions at points of sale using various vinyl supports. For specific spaces, the offering was enhanced with the design and implementation of custom magnets for gondola heads, shelf side panels, and cardboard cubes.
Thanks to efficient planning and rapid execution, 550 points of sale were covered in 7 working days, with an additional 5-day extension for the latest installations. Furthermore, our studio managed the complete finalization process, ensuring precise execution in line with the project's requirements.
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