BRITA wanted to better showcase its products and provide greater clarity about its product range.
BRITA and POP discussed potential solutions before we suggested a 3D display at Carrefour in line with the situation on the ground and production constraints.
The result? We have highlighted BRITA's ranges and split the products into categories on the shelves using various POS elements: glorifiers, topcards, product cards, segmentation rails, shelf stoppers, partitions, and so on.
A project managed by POP from A to Z: production involving metal, wood, plastic and forex. In one week, two teams of two installation technicians set up the displays in 13 Carrefour stores in Belgium.
Discover some of the inspiring projects!